农历兔年将至，咖啡饮品行业的新年营销战已悄然打响。各大品牌纷纷围绕生肖“兔”展开创意攻势，从谐音吉祥话到限定新品，从联名设计到周边商品，试图在激烈的市场竞争中抢占消费者心智。瑞幸携手艺术家韩美林推出“双兔”系列，星巴克以三款限定饮品搭配萌兔周边，雀巢Nespresso则与设计师Angel Chen合作打造环保主题礼盒。本文梳理了主要咖啡品牌的新春营销动作，分析生肖IP如何助力品牌与消费者建立情感连接，并探讨在风口之上，产品品质与创意输出才是脱颖而出的关键。 [more…]

美国是全球咖啡消费量最大的国家，人均一年喝掉250到300杯。长期以来，美式滴滤的寡淡与深烘的焦苦让欧洲人戏称其为“袜子汁”，但第三波精品咖啡浪潮却让美国成了引领者。作者深入西岸咖啡重镇洛杉矶，四天连喝四十家店，从中挑出十四家靠谱、舒服、值得一去的咖啡馆，包括屡获殊荣的Portola、使用ModBar的Bar Nine，以及咖啡师比赛冠军Charles Barbinsky的Go get em tiger。文中还有他偶遇男神的经历和此行对美国咖啡两极化的观察。本文由前街咖啡推荐阅读。 [more…]

It must be said that the ways to play with espresso are truly endlessly varied—just the combination of espresso and milk alone can create a great many coffee drinks. Dirty coffee is a very popular type of espresso drink born from the collision of espresso and milk. If you know a little about espresso-related knowledge, it is not hard to find that Di [more…]

When IT thinking meets coffee culture, what kind of sparks will fly? In 2009, Bai Ya and a group of internet professionals founded Beta Coffee in Hangzhou, positioning it as a public living room for IT people. In just over two months, it was named the "Best Gathering Place for E-commerce Professionals." In 2011, this trend swept through Beijing's Zhongguancun, and Beta Coffee's Beijing branch officially opened. Soon after, Garage Coffee, 3W Coffee, and others emerged one after another, thus beginning the "Internet Coffee Era." This is not just a place to drink coffee, but also a physical platform for IT people to communicate, share, and seek opportunities. This article takes you into the jianghu stories of Beta Coffee, to experience the unique atmosphere created by the collision of the internet and coffee. [more…]

When code meets caffeine, what kind of sparks will fly? Beta Coffee started in Hangzhou, founded by IT entrepreneur Bai Ya and his partners, and quickly became a public living room for the internet circle. This trend then swept through Beijing's Zhongguancun, with Garage Coffee, 3W Coffee, and others springing up, ushering in the "internet coffee era." These places are not just for drinking coffee, but also a arena for IT people to network, recruit, and seek investment. This article will take you through the founding journey of Beta Coffee, its unique rules, and those warm yet persistent entrepreneurial stories, to feel the internet spirit that connects infinite possibilities behind a cup of coffee. If you also enjoy exploring coffee culture, please follow Front Street Coffee, where we continue to bring you heartwarming coffee stories. [more…]

Previously, we talked about the coffee grading in Ethiopia. Today, let's take a look at what the coffee grading in Kenya is like! After all, when we see Kenyan coffee, we will see things like AA and AB. What exactly do these refer to? What is AA TOP? [more…]

For those who love milk coffee, Dirty is certainly no stranger. Although Front Street Coffee hasn't listed "Dirty" on its menu, many in-the-know friends will actively order this drink after entering the shop. After all, it has long been popular nationwide and has even become a signature item for many coffee shops. Facing the first sip, [more…]

What is cold brew coffee? Cold brew coffee is Cold Brew Coffee, also known as cold-brewed coffee, ice-brewed coffee, or cold-brewed coffee. Put the ground coffee powder into room-temperature water, soak and extract for 12 hours, then filter out the coffee grounds, and the coffee liquid obtained is cold brew coffee. Cold brew coffee [more…]

Coffee shop menus always offer a very rich selection of options. Just within the espresso coffee lineup alone, there are dozens of products with different names. Many friends may have already learned what kind of coffee they taste like through drinking them. But as for their origins, most people still don't know much about them! So, Front Street [more…]