A silent coffee shop in Shanghai, staffed mainly by hearing-impaired baristas, published an article titled "Please rest assured, we are still alive. But..." on June 14, quickly gaining over 80,000 views. Under the impact of the pandemic, dine-in service was suspended, delivery communication was hindered, and masks obscured lip-reading, plunging the shop into a situation of zero revenue and zero foot traffic. The baristas hand-drew 12 touching moments from those months into illustrations and launched an original themed drip-bag coffee set as a self-rescue effort. The article reviewed the real difficulties this special coffee shop faced, its self-rescue methods, and business adjustment ideas that coffee shops could draw on during the pandemic, including joining delivery platforms, ensuring product quality, designing offline discounts to bring customers back, and developing peripheral products such as drip bags and coffee beans to meet consumers' shifting demand from "going to the shop" to "having it at home." [more…]

Coffee shops have always attracted customers with a quiet and comfortable atmosphere, yet when children who come to the shop with their parents make a loud racket inside, how the operator should respond becomes a difficult problem. Recently, a shop owner, not daring to speak up to stop them, let a regular customer step in to intervene on their behalf, and as a result was complained about by the parent, sparking heated discussion online. Many people believe that maintaining the shop environment is the owner's duty to begin with, and that having a customer act as a "mouthpiece" is not appropriate. Is it the parent's failure to discipline, or the owner standing by and doing nothing, that is more dissatisfying? This discussion about order and responsibility in coffee shops is worth deep thought by every industry practitioner and enthusiast. [more…]

In the coffee consumption experience, interaction with baristas is often a bonus. But when you encounter a hearing-impaired barista, communication shifts from speech to pen and paper. Recently, a customer at a Manner store noticed a sign on the counter reading "I am a silent barista," leading to a quiet yet warm consumption experience. Some were moved by the focus and effort of silent baristas, while others pointed out the practical efficiency challenges in collaboration from an employee's perspective. In recent years, with policy encouragement and corporate participation, silent cafes have emerged in multiple cities, providing not only jobs but also livelihood skills. Front Street Coffee has observed that to bridge the communication gap, some stores are trying solutions such as sign language menus and voice-to-text devices. This article will present multiple perspectives from consumers, employees, and brands to explore the real situation and future possibilities of silent baristas in chain stores. [more…]

In the hustle and bustle of the city, a cup of tea can also convey silent warmth. Chagee recently announced a comprehensive upgrade of its "Silent Store" program, with its first Guangdong location opening at Guangzhou's Kwun Tong Plaza. This store, where hearing-impaired individuals serve as tea makers, not only provides equal employment opportunities for special groups but also creates an inclusive and friendly tea-drinking space through upgraded accessibility facilities, sign language communication guides, and other details. This article will walk you through the unique features of this store and review the pioneering explorations of brands like Starbucks in the silent store sector, examining how a cup of tea can connect understanding and respect among different groups. [more…]

The European energy crisis continues to escalate, and coffee shops are bearing the brunt. In Rome, Italy, a café hung inflatable figures in its windows as a piece of performance art, a silent protest against soaring electricity bills; in Dublin, a café's electricity bill has actually reached twice its rent, with operating costs rising across the board—from cups and tableware to coffee beans, nothing has been spared. Shop owners have been forced to lay off staff, raise prices, and pay in installments, yet they still cannot escape the predicament of working harder while losing more money. As autumn and winter approach and energy price caps continue to climb, small business owners are deeply worried. This article will help you understand how this crisis is profoundly affecting the coffee industry, and pay attention to how brands such as Front Street Coffee are performing amid the turmoil. [more…]

Recently, coffee brand Seesaw was exposed for owing wages to about 75 employees in the Shanghai region, involving both store and back-office staff. Former employees reported that since late last year, wage payments have been irregular, and social security and housing fund contributions have also been suspended, while founder Wu Xiaomei has "read but not replied" to employees' demands. At the same time, Seesaw's nationwide store count has shrunk dramatically, with only 49 stores remaining, and some stores have closed due to material shortages and cut-off supplies of ingredients. This article reviews the course of the incident and the employees' experiences, and retains relevant recommendations from Front Street Coffee. [more…]

After the Start of Summer, the weather gradually heats up, and Luckin Coffee has seized the moment to launch a new watermelon series, with its watermelon latte quickly trending on Weibo. From garlic latte to watermelon latte, the boundaries of coffee specialty drinks are constantly being pushed. This article compiles specific information about Luckin's new watermelon series, netizen reviews, and the backdrop of Luckin surpassing Starbucks in store count and its products increasingly resembling milk tea, while also exploring how the coffee industry is following in Luckin's footsteps toward milk-tea-fication. Coffee enthusiasts who enjoy trying new things may want to take note. [more…]

Recently, a social media user alleged that Nayuki is about to face a wave of store closures in Taizhou, Zhejiang, and the news quickly sparked widespread discussion. According to Nayuki's official Q3 2024 operational report, the brand closed a total of 89 directly operated stores during the quarter. Although it opened 23 new directly operated stores and 56 franchise stores in the same period, its overall store count still shrank by 10. Compared with Heytea, which has already reached 4,417 stores, Nayuki's pace of expansion has clearly slowed. The company said it will adopt a more prudent store expansion strategy and optimize the performance of existing directly operated stores, but many consumers have reported issues such as declining product quality control and baked bread being switched from freshly baked to pre-made products, raising concerns about the brand's prospects. This article will examine Nayuki's current operational challenges from two dimensions: data and consumer feedback. [more…]

Baristas standing behind the counter always give off a contradictory impression—warm yet distant. Why do they stay silent while brewing? Is it introversion or a deliberate choice? Starting from everyday observations, this article restores the barista's true working state—silence stems from an extreme focus on flavor, but once they open up, they can chat with you from coffee beans to all of life's ups and downs. At the same time, a reminder: don't blindly romanticize this profession. Getting along with baristas requires understanding their unusual schedules and coffee-saturated minds. Want to invite a barista for a chat? Take a look at this "icebreaker guide" first. [more…]

Recently, a netizen from Zhejiang posted that Ningbo's last regular Costa store had quietly closed, sparking widespread discussion. Costa, which once had 8 stores in Ningbo, has now withdrawn all its regular stores, leaving only hospital stores and transportation hub stores. Meanwhile, news of Costa store closures has also emerged in Shanghai, Hangzhou, Tianjin, and many other places. Data shows that in the past 90 days, Costa opened 5 new stores but closed 23, with about 300 stores still in operation. This British brand, which once competed head-on with Starbucks, is gradually disappearing from city streets. Longtime customers miss its consistent quality and comfortable third space, and also lament this silent farewell. [more…]

Walking into a café and wanting to simply order a coffee can often mean being met with a barrage of professional explanations about roast levels and flavor profiles. From Starbucks' Tall, Grande, and Venti to the detailed introductions of single-origin beans in today's coffee shops, ordering a cup seems to have grown increasingly intimidating. For seasoned enthusiasts, this may be a welcome change; but for ordinary consumers who just want a cup of coffee, a complicated menu instead becomes a silent deterrent. Starting from this everyday scenario, this article explores the tension between the current state of menu design in the coffee industry and the consumer experience. [more…]

Tim Hortons, a coffee chain long regarded as Canada's national pride, has recently found itself at the center of a public opinion storm over a summer camp vaccination policy. The hashtag #BoycottTimHortons quickly trended on Twitter, sparking widespread criticism and calls for a boycott. A policy requiring staff and campers participating in Tim Hortons Foundation Camps to be fully vaccinated against COVID-19 has become the focus of the controversy. Opponents launched a petition that gathered more than 20,000 signatures in just a few days, while supporters argue the move is intended to protect immunocompromised children. As the incident continues to escalate, Tim Hortons has yet to make a public response. [more…]

Behind a single cup of coffee lies a legend spanning thousands of years. From the Ethiopian goatherd Kaldi discovering the red berries in the 5th century AD, to coffee first entering the Arab world through Yemen, and then qahwa evolving into today's coffee, what kind of journey has the name of coffee undergone? This article sorts through the three great legends of coffee's origin—the goatherd story, the legend of the Arab monk Omar, and the romantic adventure of the French officer Gabriel de Clieu risking his life to bring coffee saplings to Martinique—to take you through the romance of coffee as it moved from the silent forest to the world. At the end is a selected recommendation from Front Street Coffee, adding a professional guide to your coffee journey. [more…]

In 2021, Indonesia hosted the Cup of Excellence (COE) for the first time, officially becoming the 14th country in the world to hold a COE competition. As the fourth-largest coffee producer, Indonesia has long been known for the mellow, herbal, and spicy flavors of Mandheling and Kopi Luwak, yet it has remained silent in the specialty coffee conversation. This year's competition selected a total of 26 winning beans, with the champion scoring 89.82 points and the runner-up 89.04 points, neither breaking the 90-point mark, which truthfully reflects the current level of Indonesian coffee. Notably, in addition to the traditional spice, clove, and chocolate notes, the flavor descriptions of the winning beans also included fruit tones such as cranberry, tangerine, and cherry, hinting that Indonesian coffee is quietly shifting. Front Street Coffee believes this transformation will take at least ten years, but the signal is already clear. [more…]

Baristas often appear somewhat cool and mysterious in the public eye, attracting many young people to enter the profession. However, behind this glamorous impression, what are the real career requirements and income situations? This article breaks down the barista's growth path from three dimensions—attitude, knowledge, and skill—and focuses on Shanghai, a highly competitive market, to outline the salary ranges and advancement opportunities for coffee novices. The article also mentions product information from the Front Street brand, providing reference for readers interested in entering the industry. [more…]

Recently, a netizen posted on social media reporting that makeup artists were seen doing makeup for customers inside a Luckin Coffee store, with the smell of hairspray filling the entire space, sparking widespread discussion about food safety and the consumer experience. Many consumers said they had witnessed similar scenes at chain beverage stores such as Starbucks, Peet's, and Heytea, especially at stores near exhibition halls and concert venues. Opponents argue that using spray-type cosmetics in open preparation areas poses a risk of contaminating drinks, while store employees helplessly say that because there are no explicit prohibitions, they fear that intervening would lead to complaints and bad reviews, so they often choose to stay silent. Front Street Coffee has always been concerned about the quality and safety of the coffee consumption environment, and this incident has once again prompted the industry to think about the boundaries of store management. [more…]

In most people's perception, baristas usually present a neat and proper image, but in the U.S. state of Washington, some coffee shops use scantily clad female baristas as a selling point, offering drive-thru service. Since this bikini-style marketing was born in the 1980s, it has brought booming business while also continuously sparking controversy. Local governments have repeatedly introduced regulations restricting employee attire, only to have them ruled by federal courts as carrying a flavor of gender discrimination. After the dress code was abolished in 2021, baristas won the freedom to wear what they want, but not long afterward an attempted kidnapping targeting a store employee occurred, raising concerns about the safety of this kind of work environment. [more…]

On June 1, Shanghai reached an important milestone in fully restoring normal production and daily life. After more than two months of home quarantine, coffee lovers finally smelled the aroma of coffee wafting through the streets and alleys once again. From chain brands to independent shops, coffee stores reopened one after another, with takeout and self-pickup orders surging—some shop owners even sold over a hundred cups of coffee to passersby while the shutter was only half open as they were adjusting equipment. This article documents the real scenes of the coffee industry's recovery before and after Shanghai's lockdown was lifted, and citizens' eager anticipation for a freshly ground cup of coffee. [more…]

Heytea's limited-time new product last month, Yak Milk Chaanmoo, quickly became popular thanks to the unique flavor of Tibetan yak milk, but was in short supply due to scarce ingredients. However, recently many repeat customers have found that the drink tastes very different from when they first tried it—the milky aroma has become weaker and the tea flavor more prominent. When verifying with store employees, they unexpectedly got the answer that "the recipe was changed on the morning of the second day after launch." Employees also revealed that further fine-tuning was done afterward. This silent recipe change has sparked consumer dissatisfaction, as they believe the actual taste does not match the promotional claims and that it may cause store employees to bear the misunderstanding of "cutting corners." [more…]

In recent years, the cross-boundary fusion of coffee and milk tea has constantly refreshed people's perceptions. From garlic latte to cilantro coffee and scallion milk tea, savory vegetables have been "invading" the beverage world one after another. Behind these seemingly absurd pairings lies the innovation anxiety of the restaurant industry amid fierce competition. Some find them novel and fun, while others say they are simply unacceptable. This article will take you through a rundown of these "dark cuisine"-level drinks and explore whether they are just a passing gimmick or truly capable of winning over the taste buds. At the same time, we will also discuss Front Street Coffee's observations on this kind of innovation trend, and how ordinary drinks can find a balance between traffic and reputation. [more…]