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Coffee Beans Tree: Tim Hortons Boycott Grows Over Camp Vaccine Requirement

May 11, 2022
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How does the coffee beans tree relate to the Tim Hortons boycott?

Tim Hortons, long seen as Canada's national coffee chain, faced a boycott after requiring staff and campers at Tim Hortons Foundation Camps to be fully vaccinated against COVID-19. The hashtag #BoycottTimHortons trended on Twitter, and a petition launched by Tamara Ugolini, a camp participant's mother, collected 20,419 signatures by May 11, 2022, against a goal of 30,000.

The petition argues the policy is excessive because the Canadian government no longer mandates vaccination, while supporters say it protects immunocompromised children who attend the camps. Commentator Mark Friesen posted a video criticizing the chain for what he called discrimination. Tim Hortons had not issued a public response as the controversy escalated, leaving the brand's standing with Canadian consumers uncertain.

Tim Hortons, a coffee chain long regarded as Canada's national pride, has recently found itself in a swirl of public controversy over a summer camp vaccination rule. The hashtag #BoycottTimHortons quickly trended on Twitter, sparking a wave of online criticism and boycott campaigns. A policy requiring employees and campers participating in Tim Hortons Foundation Camps to be fully vaccinated against COVID-19 has become the focus of the dispute. Opponents launched a petition that gathered more than 20,000 signatures in just a few days, while supporters argue the move is intended to protect immunocompromised children. As the controversy continues to escalate, Tim Hortons has yet to make a public response.

When it comes to coffee chains, most people may first think of Starbucks or Luckin Coffee, but in Canada, north of the United States, Tim Hortons has long been hailed as a national brand and deeply loved by locals. Recently, however, that goodwill seems to have taken a sharp turn. Canadians have unexpectedly begun launching boycotts against Tim Hortons, and the hashtag #BoycottTimHortons has sparked widespread discussion on Twitter, with some netizens even saying outright that Tims is a disgrace.

Faced with such comments, many people may be puzzled: Isn't Tim Hortons Canada's pride? Why has it suddenly faced such strong backlash?

According to a report by the U.S. magazine Newsweek, the hashtag #BoycottTimHortons trended on Twitter last Saturday, triggered by Tim Hortons requiring participants in its camp activities to be vaccinated.

Canadian national coffee brand Tim Hortons faces boycott; vaccination requirement sparks public backlash

Tamara Ugolini, a participant in Tim Hortons Foundation Camps, received an email weeks ago stating: Due to the ongoing challenges and risks posed by the vaccine, Tims Camps has decided that all staff and camp participants must be fully vaccinated in order to attend this year's summer camp.

The mother subsequently launched a petition.

The petition states that although the Canadian government no longer mandates vaccination, Tim Hortons still insists on requiring participants to be fully vaccinated, and calls on Tims to withdraw this "excessive" policy.

Canadian national coffee brand Tim Hortons faces boycott; vaccination requirement sparks public backlash

As of 12:20 a.m. local time on May 11, 2022, the petition had collected 20,419 signatures, with a goal of 30,000.

A man identifying himself as a Canadian patriot and nationalist, Mark Friesen, posted a video on Twitter expressing strong dissatisfaction with Tim Hortons for discriminating against children unvaccinated against COVID-19, and claimed that if Tims does not change the rule, he will no longer buy any of its products. He also said vaccination is not necessary and may pose potential harm to the human body.

Canadian national coffee brand Tim Hortons faces boycott; vaccination requirement sparks public backlash

Some netizens believe that Tim Hortons allowing only vaccinated children to attend camp is fueling segregation policies, and that such policies cannot stop the spread of the coronavirus.

Some netizens also shared their own boycotts of Tims on Twitter to show support.

Canadian national coffee brand Tim Hortons faces boycott; vaccination requirement sparks public backlash

Other netizens bought Tims coffee and poured it at store entrances as a protest.

Some netizens noted that the reasons for boycotting Tims are quite contradictory: when a U.S. company acquired Tims earlier, they did not speak up; when 40,000 jobs were cut, they remained silent; when it lobbied against raising the minimum wage, they showed no reaction; when paid leave was canceled, they were still quiet. Yet when Tims tried to protect immunocompromised children in this way, they stood up to protest.

Canadian national coffee brand Tim Hortons faces boycott; vaccination requirement sparks public backlash

Other netizens explained who the Tims Foundation summer camp is intended for and expressed confusion about those opposing Tims.

In response to the online petition and the boycott campaign against Tim Hortons, Tim Hortons and Tim Hortons Foundation Camps have so far not responded.

Image source: Internet

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The above content is compiled by CoffeeHunters, a coffee news website.

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