China's coffee consumption market continues to expand, with an average annual growth rate exceeding 15%, and coffee fairs and cultural festivals are emerging in endless succession across the country. Jiangmen, Guangdong recently held a Coffee Culture Week, attracting more than 150 coffee brands to exhibit, but what is even more noteworthy is the astonishing growth of coffee shops in this city—by the end of last year, the number had surpassed 1,500, with more than 400 new ones added during the year, an increase of over 35%. In the "2022 Top 100 Ranking of Chinese Cities by Number of Coffee Shops," Jiangmen ranked 21st nationwide, with 3.8 cafes per 10,000 people, a density that has already surpassed first-tier cities such as Shanghai, Shenzhen, and Guangzhou. Behind this phenomenon lies not only the profound accumulation of coffee culture in this century-old hometown of overseas Chinese, but also the combined impetus of returning young entrepreneurs starting businesses and chain brands pursuing a downward-market expansion strategy. This article will analyze the multiple factors behind the rapid rise of Jiangmen's coffee market and explore the future trajectory of involution in the industry. [more…]

Heytea's sub-brand Heytea Tea House has recently been reported to have closed stores in Jiangmen, Huizhou, and Zhongshan one after another, just half a year after opening. This store, inspired by Song Dynasty tea houses and specializing in freshly extracted tea lattes, was once a popular spot for fans to line up and check in. Since its launch in 2017, Heytea Tea House has only 11 stores nationwide, and the Jiangmen Zhongtian Xindi store is actually its first store to close. This news has led many consumers to think of Heytea's previously discontinued sub-brand "Heye Tea," and has also sparked discussions about competition in the tea beverage market and the survival space for sub-brands. Front Street Coffee continues to follow developments in the coffee and tea beverage industry, bringing readers the latest observations. [more…]

Heytea has rolled out its limited-edition drink from its original riverside store, Chee Chee Ganpu, nationwide, attracting many consumers to try it with a buy-one-get-one-free offer. This tea drink, blending Xinhui green tangerine from Jiangmen, Yunnan ripe pu'er, and dried tangerine peel powder, quickly became a hot topic thanks to its unique regional flavor. However, after its nationwide launch, consumer reviews have shown a clear polarization: customers from Guangdong feel a sense of familiarity because they know the taste of ganpu and dried tangerine peel, and eagerly recommend it; first-time tryers from other regions bluntly say it tastes like Chinese herbal granules or herbal tea with milk cap, and even say their rosy illusion has been shattered. Online prophets say the drink's regional character is too strong and it is destined to be hard to promote on a large scale. This article sorts out the formula features, launch background, and real feedback from netizens on Chee Chee Ganpu, presenting a complete picture of this phenomenal single product for coffee and tea drink lovers. [more…]

Recently, news that Heytea plans to go public in Hong Kong in 2021 has resurfaced, sparking widespread market attention. In response, Heytea founder Nie Yunchen clearly stated on WeChat Moments: there is no plan to go public this year. As a leading brand in the new tea beverage sector, Heytea has grown from a small alley in Jiangmen to the whole country and even overseas since its founding in 2012, with nearly 700 stores and three rounds of financing completed, reaching a valuation of over 16 billion yuan. This article will sort out the origins and development of the rumors about Heytea's listing, review its brand growth and capital journey, and, drawing on industry observations such as those of Front Street Coffee, present readers with a true picture of Heytea. [more…]

During the recent National Day holiday, sales at multiple Heytea stores experienced explosive growth, with some stores seeing increases of over 600%. Among them, the Heytea original store located in Jiangbianli, Jiangmen, Guangdong became the focus: both total sales and single-store single-day sales topped the lists, with overall sales rising 210% compared to before the holiday, and the highest single-day sales exceeding 4,500 cups. On social platforms, many consumers posted screenshots of queues with waits of over 140 minutes, while store employees worked overtime for consecutive days, with some so exhausted they fell asleep on the spot. This cup of Jiangbianli-exclusive Zhizhi Ganpu reached a peak single-day sales of 3,500 cups, a 550% increase compared to before the holiday. This article takes you through the real situation of this original store during the holiday. [more…]

During last year's National Day holiday, the original Heytea store in Jiangbianli, Jiangmen, became a hot spot for tourists thanks to its store-exclusive "Cheese Mandarin Pu'er" drink, topping both the total sales and single-store daily sales charts. This year's May Day, the store was once again overwhelmed by consumer enthusiasm—the mini-program showed "1,002 cups ahead waiting to be made," and on May 3, orders surpassed a thousand cups just 12 minutes after opening, with the ordering channel automatically shutting down as many as 7 times that day. The store covers about 20 square meters, yet at peak times as many as 28 employees were working simultaneously, each putting in 13 hours on average, and even the tea brewing machines broke down from overwork. Meanwhile, reports suggest that "Cheese Mandarin Pu'er" may be rolled out at stores nationwide in the future, meaning Heytea fans may no longer need to make a special trip to the original store. This article is compiled from Coffee Workshop, giving you a look at the real situation of this unusual store's order surge and the true state of its employees. [more…]

As the coffee markets in first- and second-tier cities gradually become saturated, more and more brands are turning their attention to small cities in the fourth and fifth tiers, making the county-town coffee track unusually crowded. Using Xinhui District in Jiangmen, Guangdong as an example, this article reviews the local coffee shop scene from Starbucks' entry to the explosive growth of community stores, analyzes the three major challenges facing coffee shops in small towns: excessive competition within the same area, the downward expansion of large chain brands, and shortcomings in their social-space attributes, and observes some store owners' new idea of shifting toward a "si-doh" convenience-store model, exploring the survival space and future direction of coffee shops in small towns. [more…]

Recently, at a coffee festival in Jiangmen, Guangdong, a coffee bean stall put up a notice recruiting a Japanese translator, claiming the payment would be coffee beans, which sparked widespread discussion online. In photos taken by passersby, someone had written "Shameless" in large characters in the blank space on the recruitment board. Netizens had mixed views: some joked, "Is it pure gold coffee beans?", while others speculated that the stall owner originally intended to recruit volunteers and thank them with coffee beans. The poster revealed that the stall owner might not understand Chinese and was unaware of the message. This article reviews the course of the incident and the views of all parties, and retains recommendations related to the Front Street brand. [more…]

Recently, the Starbucks Reserve store next to Xinghai Concert Hall on Ersha Island in Guangzhou was confirmed to have permanently closed after fifteen years in operation, a piece of news that surprised and saddened many regular customers. This store, which opened in 2010, was once one of the most representative coffee shops on Ersha Island. After its lease expired, it quietly withdrew without prior announcement, sparking collective memories among nearby residents and coffee enthusiasts. Meanwhile, Starbucks old stores or specialty stores have also been closing one after another in cities such as Jiangmen, Beijing, Changzhou, and Chengdu, including the city's first pour-over store and old stores that had been operating for more than ten years. For many coffee fans, Starbucks was once the starting point for stepping into the world of coffee. The disappearance of these stores is not just the exit of a shop, but also carries countless personal memories and urban emotions. [more…]

During the National Day holiday, Starbucks launched limited-time stamp-collection events in Beijing, Guangzhou, Shenzhen, and many other places, drawing widespread attention from stamp-collecting enthusiasts. However, as the events progressed, many consumers found that stores had noticeably different understandings and enforcement of the rules, with some even seeing the same store offer free stamps in the morning but require a purchase in the afternoon. This shifting-back-and-forth phenomenon left participants confused and also sparked discussion about whether the event organizers should unify the rules. This article will outline the specific details of the two stamp-collection events and present the various problems consumers encountered during actual participation. [more…]

As the Spring Festival approaches, major chain beverage brands are rolling out festive limited-edition merchandise to boost sales. Heytea recently launched a fat-burning slimming bottle with added lotus leaf tea, along with a two-cup set that comes with a New Year limited-edition "oil-absorbing paper." However, this merchandise unexpectedly backfired—a red lucky money envelope packaging containing white oil-absorbing paper made many consumers in Guangdong and Guangxi uncomfortable, as they considered it a New Year taboo and exclaimed "Dai Gat Lei Si" (a Cantonese phrase meaning "bad luck"). While pursuing creativity and festive atmosphere, should brands give more consideration to regional customs and differences? This article will walk you through the entire incident and various perspectives. [more…]

Recently, milk tea enthusiasts eager to try new things noticed an unusual new product from Heytea while keeping up with major chain brands. According to rumors online, this drink, called "Sichuan Pepper Dianhong," incorporates spices such as red Sichuan pepper into its blend, and the milk cap is garnished with shredded chili peppers, creating a visually striking effect. Many people initially suspected the images were composite fakes until the official product introduction confirmed that Heytea had indeed created a "chili milk tea." The product is available only for a limited time at the Chengdu Chunxi Road store, and its ingredients include Hanyuan red Sichuan pepper, Jinyang green Sichuan pepper, and Yunnan long pepper. Officials explained that the chili shreds are only meant to enhance aroma and that the spiciness is mild, while also offering a heavier numbing version for those who want it. This drink quickly sparked heated discussion online, with sharply divided opinions. [more…]

Recently, an employee at a Heytea store in Shijiazhuang searched for a customer's phone number and added her on WeChat to harass her, sparking widespread attention. After the incident came to light, Heytea quickly fired the employee and apologized and compensated the affected customer. This individual case not only exposes the lack of customer privacy protection training at tea beverage brands, but also once again brings the topic of consumer personal information security to the forefront. With the Regulations on the Implementation of the Law on the Protection of Consumer Rights and Interests officially taking effect in July 2024, the boundaries for business operators collecting and using personal information have become clearer, and the cost of violations has risen significantly. This article will review the course of the incident, the brand's response, and the relevant legal provisions. [more…]

Following the closure of the last store of its sub-brand Xixiaocha, Heytea confirmed on November 3 that it will open franchising, with partnership fees kept under 500,000 yuan and franchise store formats primarily under 50 square meters. Heytea stated it will leverage a decade of accumulated experience and resources to develop its partnership business in non-first-tier cities with suitable store formats, providing partners with comprehensive support in branding, products, quality control, food safety, operations, training, and supply chain. In recent years, Heytea has accelerated its expansion into lower-tier markets, successively adjusting prices, launching IP collaborations, and shutting down its budget sub-brand. Opening franchising is now seen as a key step to further capture market share in third- and fourth-tier cities. Whether the new tea beverage sector will face a new round of involution, and whether direct-operated brand Nayuki will follow suit, remains worth watching. [more…]

For more specialty coffee knowledge, please follow the WeChat official account: Front Street Coffee (FrontStreet Coffee). Drip bag coffee is loved by coffee enthusiasts for its convenience, so many novice coffee lovers who have just started using drip bag coffee ask Front Street Coffee (FrontSt [more…]

As temperatures gradually rise, cold beverages enter their peak sales season, and cafés are putting all kinds of iced coffee on their menus, including Americano, cold brew, and the rather time-consuming ice drip coffee. Many consumers wonder why ice drip coffee is often priced considerably higher than ordinary iced coffee. In this article, Front Street Coffee will explain ice drip coffee's category classification, extraction principles, complete brewing process, and how it differs in flavor from cold brew coffee, while also introducing ice drip coffee's storage advantages and the people it suits, to help coffee lovers gain a comprehensive understanding of this slow-crafted coffee category. [more…]

The flavor code of coffee is often hidden in the land where it grows. From the Andes in South America to the highlands of Africa, from the Caribbean islands to the archipelagos of Asia, each producing region shapes an unrepeatable landscape in the cup through its unique climate, altitude, and processing methods. This article will take you on a visit to twelve globally recognized high-quality coffee origins—Colombia's balanced smoothness, Ethiopia's wild wine-like aroma, Jamaica Blue Mountain's scarce legend, Yemen Mocha's complexity and variability, as well as the distinctive personalities of Kenya, Indonesia, Hawaii, and other places. Whether you are a beginner pour-over enthusiast or a seasoned player looking for your next bag of beans, this origin guide can help you build a clearer flavor coordinate system. Front Street Coffee will also accompany you in understanding the origins while finding the cup that suits you. [more…]

With the rise of the specialty coffee trend, coffee culture has been continuously spreading, and sales of both coffee equipment and coffee beans are constantly increasing. As a store focused on specialty coffee, Front Street not only brews a delicious cup of coffee for every guest, but also aims to spread coffee culture. If everyone [more…]

Blue Mountain coffee comes from the Blue Mountains in eastern Jamaica and is globally recognized as one of the finest coffees. This article provides a systematic overview of Jamaican Blue Mountain coffee from multiple dimensions, including the growing environment, historical origins, grade classification, quality control, export quotas, and brewing methods. Blue Mountain coffee is known as the "beauty of coffees" because its sweetness, acidity, and bitterness are highly balanced, with almost no bitterness and only a moderate, elegant acidity. The article also explains in detail the differences between Blue Mountain coffee, High Mountain coffee, and Jamaican coffee, as well as the historical background of Japan's long-standing dominance of the Blue Mountain trade, helping coffee lovers gain a comprehensive understanding of this legendary coffee. [more…]

With the rise of the specialty coffee trend, coffee culture has been continuously spreading, and sales of both coffee equipment and coffee beans have been steadily increasing. As a shop focused on specialty coffee, Front Street not only brews a delicious cup of coffee for every guest, but also wants to spread coffee culture. If everyone [more…]