Nowadays Coffee recently announced the simultaneous opening of 120 stores. In addition to strengthening its presence in Guangzhou, the new stores also expanded into lower-tier markets in 10 cities including Nanchang, Jinhua, Huangshan, and Zhanjiang. This budget coffee brand, founded in Shanghai in 2019, is accelerating its penetration into the national market by relying on an asset-light model in which online delivery accounts for more than 75% of sales, as well as approachable pricing of around 15 yuan. As of July this year, its total number of stores ranked third among domestic coffee chains, with more than 1,700 stores nationwide covering over 100 cities. Against the backdrop of a coffee consumption market expected to reach a trillion-yuan scale by 2025, Nowadays Coffee's pace of expansion has drawn industry attention. [more…]

Starbucks China plans to implement a new operating model starting in January 2025, with some stores shifting from "going it alone" to "team-based operations," introducing for the first time a "multi-store community" model in which one store manager oversees two stores simultaneously. At the same time, Starbucks will also establish a new "SM-2 Senior Store Manager" position, adjusting its role setup and training system to cope with its increasingly large store network and fierce competition. This change has sparked heated discussion among netizens, with some noting that brands such as McDonald's and KFC have long had similar precedents, while others worry whether service quality will be affected. [more…]

Luckin Coffee has officially entered the Hong Kong market, with five stores opening simultaneously, located at Mira Place, MCP New Town Plaza, New City Mall in Mong Kok, Shatin Centre, and Des Voeux Road Central in Sheung Wan. During the opening period, region-exclusive packaging materials and limited-edition sticker badge activities were launched. However, its Hong Kong pricing has sparked widespread discussion—the signature Coconut Latte is priced at HK$42. Although members can enjoy an opening offer of HK$15.9, it is still considerably higher than the mainland price of 29 yuan in Futian, Shenzhen, or 18 yuan after discount. Compared with brands such as Starbucks and Pacific Coffee, Luckin's price advantage is not obvious, and some consumers bluntly say they would rather buy it in Shenzhen. Industry analysis points out that Hong Kong's rent and labor costs are higher than those on the mainland, and mainland restaurant brands going to Hong Kong generally raise prices. Whether Luckin can continue its mainland coupon marketing model and maintain a平价 positioning remains to be seen. [more…]

When three indicator lights on a De'Longhi coffee machine light up and flash simultaneously, users are often left confused. This article will analyze one by one the fault causes and solutions corresponding to different flashing patterns, including grinder blockage, mistakenly selecting the pre-ground coffee powder function, running out of coffee beans, and the need for descaling. At the same time, the article also introduces the background and features of the Nescafé Dolce Gusto capsule coffee machine—this product, launched in cooperation with De'Longhi, uses 15-bar high pressure and 100% ground coffee capsules to let users easily enjoy a coffee experience close to café quality at home. [more…]

Recently, taking advantage of the release of Paddington in Peru, Cotti Coffee launched a Paddington-themed collaboration set and simultaneously introduced a new sea salt caramel latte series. However, after the campaign kicked off, consumers in many places reported serious shortages of store-related materials, with cup sleeves, collaboration bags, and custom cups frequently out of stock, and even awkward scenes of SpongeBob cups being used as substitutes. At the same time, reviews of the two new drinks were mixed: the Sea Salt Caramel Silky Latte was criticized for being too sweet, while the Sea Salt Caramel Oat Latte was described as too bland. This article will restore the true picture of this collaboration campaign from multiple perspectives, including product taste, the experience of obtaining collaboration merchandise, and Cotti Coffee's internal material supply issues. [more…]

Luckin Coffee has officially entered Malaysia, with two stores opening simultaneously at Sunway Pyramid and Menara EcoWorld in Kuala Lumpur, regarded as its second overseas market after Singapore. On the first day of opening, many consumers queued up to try it out, and with prices ranging from 8 to 17 ringgit plus a 2.99 ringgit first-cup discount for new users, it appeared to be continuing its low-price strategy from China. However, beneath the excitement, local netizens questioned the value for money, as Cotti, Starbucks, and the local brand Zus had long dominated the market; even more surprising to domestic fans was that bestsellers such as Orange C Americano and Meteorite Latte did not appear on the local menu. With a relatively small number of stores and a conservative product selection, whether Luckin can gain a firm foothold in Malaysia amid fierce rivals has become the focus of attention. [more…]

Global coffee giant JDE Peet's recently announced a major leadership shake-up. Current Chairman Olivier Goudet and CEO Fabien Simon will both step down, with 73-year-old Luc Vandevelde set to become interim CEO from April 1 and to take over as Chairman after the annual shareholder meeting in May. Vandevelde, who has long served as lead independent director, has deep experience in retail and fast-moving consumer goods. The group has also launched the process to select a permanent CEO. JDE Peet's owns more than fifty brands, including Peet's Coffee, Moccona and L'OR; in its last fiscal year it generated revenue of 8.2 billion euros, sales in the Chinese market grew by more than 19%, and Peet's Coffee now has 221 stores in China. [more…]

China's domestic coffee consumption market continues to heat up, with local specialty brands constantly innovating. As one of the first chain brands to enter the specialty coffee arena, Seesaw Coffee recently opened its first pour-over coffee-themed store on Hengshan Road in Shanghai, and launched an online "National Pour-Over" campaign, inviting coffee lovers to share their hands-on brewing creations in any form—pour-over, French press, moka pot, AeroPress, or drip bags. Looking back at Seesaw's development path—from its first store on Yuyuan Road in 2012, to accelerating expansion after securing hundreds of millions in funding, to experimenting with Mini stores and city-inspired creative specialty drinks—the brand has always centered on experience and innovation. This article also draws on industry data to examine the growth potential and competitive landscape of China's coffee market. [more…]

Starbucks recently dropped a major piece of news in the Japanese market: to celebrate 25 years since the brand entered Japan, it launched 47 prefecture-exclusive Frappuccinos in one go, setting a record for the largest single-product launch in Starbucks history. These 47 drinks were designed by local employees based on the specialties and memorable highlights of their respective hometowns, from Hokkaido corn cream to castella coffee cream, with each cup carrying its own unique regional culture. This article will walk you through the creative inspirations behind these limited-edition Frappuccinos, their signature flavors and how they are made, along with release dates and purchase restrictions. [more…]

During the May Day holiday, Mixue Bingcheng's headquarters in Zhengzhou, Henan unexpectedly became a popular check-in spot for tourists, with long queues forming outside the flagship store for three consecutive days, and visitors heading straight there with their suitcases. The limited-edition drinks and ice cream sold at the headquarters were affordably priced, attracting a large number of fans eager to experience the atmosphere of the "Snow King's" hometown. However, foot traffic far exceeded expectations, and some customers who had queued for hours found products sold out, while picking up orders and paying also required long waits. This sudden check-in frenzy showcased Mixue Bingcheng's immense popularity nationwide, but also exposed the brand's shortcomings in holiday inventory reserves and staffing arrangements. [more…]

Jay Chou's 2024 Carnival concert tour Nanjing stop will be held from September 26 to 29 at Nanjing Olympic Sports Center Stadium, with four consecutive days of performances expected to attract 120,000 spectators. At the same time, a Jay Chou-themed coffee shop called "Love in Coffee" has officially opened at Nanjing Xinjiekou Golden Eagle, making its debut alongside the concert. This coffee shop focuses on estate-grade coffee beans and Michelin three-star desserts, with an interior design infused with the poetic fantasy of "Love in Coffee," where greenery and stone intertwine, and mirrored light and shadow create a dreamy atmosphere. Many product names are taken from Jay Chou's classic songs, allowing fans to taste "lyric" drinks while listening to their idol's music. The first Beijing Sanlitun store had previously attracted a large number of fans to check in, and the operator, Star Plus, has close ties with Jay Chou. This article takes you through the features, prices, and fan experience of this celebrity coffee shop. [more…]

Latte and au lait are two milk coffees that many coffee enthusiasts first encounter when starting out. A latte is based on espresso, topped with an equal amount or even more hot milk, giving it a smooth, sweet taste; au lait, on the other hand, originates from France, pouring espresso and hot milk simultaneously into a large cup, then finishing with milk foam, showcasing a relaxed and free-spirited flavor. Although both blend coffee with milk, they each have their own particularities in preparation methods, equipment used, and drinking habits. This article will break down in detail the Italian, American, and macchiato variations of lattes, and include a complete step-by-step guide and recipe ratios for au lait coffee, helping readers easily recreate them at home. [more…]

Cupping is an immersion extraction method that minimizes human interference and faithfully reproduces the coffee's inherent flavors and qualities. In contrast, pour-over coffee relies on manual pouring, making consistency difficult to guarantee; it is also time-consuming, requires numerous pieces of equipment, and cannot handle a large number of samples simultaneously. This article will systematically compare the differences between cupping and pour-over coffee from multiple angles—operational procedures, degree of human intervention, consistency, and preparation costs—and trace the historical background of cupping's origin in the United States in 1980. Before releasing new beans, Front Street Coffee also uses cupping to verify quality and determine the appropriate roast profile, ensuring each bean meets the standard before being brought to market. [more…]

On May 20, Luckin opened 15 directly operated stores simultaneously in Urumqi and Lhasa, announcing that the brand now covers all provinces nationwide. On opening day, 11 Urumqi stores and 4 Lhasa stores saw huge crowds, with some stores having wait times of over three hours for order pickup, and limited-edition cup sleeves and paper bags quickly sold out. However, alongside the high popularity came a string of complaints: severe delivery delays, inconsistent prices between third-party platforms and the mini-program, orders that could not be refunded, and even customers being removed from corporate group chats and blocked for speaking in group chats. The brand underestimated local consumer enthusiasm and lacked sufficient response measures, putting service and quality control under pressure. Based on the experience of brands like Front Street entering Xinjiang, a booming opening in a new market is not surprising, but how to balance traffic and experience remains an issue Luckin needs to address. [more…]

Coffee futures prices continue to run at high levels, with Robusta breaking through US$4,000 per tonne at the end of May and holding there since, driven by the double squeeze of simultaneous production cuts in the world's three major producing countries and a shipping crisis. Vietnam's exports fell 10.5% in the first half of the year, Brazil's harvest season underperformed expectations, and congestion at multiple Asian ports, a shortage of empty containers, and frequent Red Sea attacks have made coffee trade even worse. Freight rates from Asia to Europe soared from US$1,200 to nearly US$7,000, and Maersk warned that Red Sea disruptions will persist into the third quarter. This article will sort out how production, logistics, and geopolitical risks are jointly pushing up coffee costs, and follow Front Street Coffee's continued tracking of industry developments. [more…]

Why is coffee extraction time so critical? It all comes down to the soluble flavor compounds that make up just 30% of a coffee bean. These compounds fall into three categories—acids, sugars, and bitter substances—each with a different dissolution rate and peaking at different times. If extraction is too short, the coffee tastes thin and sharply acidic, lacking the support of sweetness and bitterness; if it goes on too long, bitterness overwhelms everything else. Therefore, ending extraction after sweetness has been released in abundance but before bitterness floods in is the key to a balanced cup. For pour-over coffee, using 15 grams of beans as an example, the time is typically kept between 1 minute 50 seconds and 2 minutes 25 seconds. Additionally, acidity, sweetness, and bitterness are not released sequentially but simultaneously—only their peak moments differ. This is a common misconception. [more…]

As one of the pioneers of domestic specialty coffee, Seesaw Coffee has attracted young consumers with creative coffee and unique store designs since opening its first store on Yuyuan Road in Shanghai in 2012. Recently, the brand officially announced its entry into the Chengdu market, opening two stores simultaneously at Mofang Shopping Center and Joy City, and launching two Chengdu-exclusive creative coffees. As of now, Seesaw has 32 stores nationwide and plans to continue expanding its mini-store format. This article will review Seesaw's brand background, store distribution, product strategy, and specific information about its first Chengdu stores, while retaining relevant recommendations from Front Street Coffee, to provide coffee enthusiasts with a complete picture of the brand's developments. [more…]

On the evening of August 5th, Sexy Tea (Chayan Yuese) hit the top of the trending searches due to its rule of "not supporting two people queuing simultaneously for ordering and picking up," with reads reaching 300 million times, sparking intense discussions among netizens. Many consumers questioned that this "standing punishment" queuing was actually hunger marketing, intended to extend customers' stay in the store and create a false impression of a bustling business. In fact, this is not the first time the brand has trended for its queuing rules—at the beginning of the year, some stores required customers to wait on-site after ordering, and leaving meant having to re-queue, and they even closed the mini-program ordering. Some customers reported that a single person had to complete two queues alone, while those with companions could split up, causing those who ordered first to wait longer. The brand had publicly apologized for this, stating that the adjustment was originally intended to enhance the consumption experience and drink taste. This article sorts out the context of the incident and various viewpoints, and includes related recommendations from Front Street Coffee. [more…]

Recently, multiple media outlets have reported that some franchisees of Mixue Bingcheng have revealed that their stores may soon introduce coffee machines, suggesting that this tea beverage brand, known primarily for lemonade and milk tea, may formally enter the freshly ground coffee market. Currently, some new stores have received fully automatic coffee machines provided by the brand, though the exact timing for their use has not yet been determined. Notably, Mixue Bingcheng already owns Lucky Cup, a brand focused on freshly ground coffee, which has surpassed ten thousand stores. If the main brand simultaneously launches similar products, the market positioning of the two may face adjustments. This article will review the latest progress of the freshly ground coffee business pilot, the direction of product upgrades, and the various speculations from the outside world. [more…]

Lyu Liang, founder of Chayan Yuese, has repeatedly stated publicly that the brand is not unwilling to expand beyond Changsha, but rather fears that out-of-town expansion could lead to a survival crisis. However, Chayan Yuese has not only opened stores in Changde, but has also stepped beyond Hunan Province, entering the West China market and establishing a presence in Chongqing. On Children's Day, four Chongqing stores opened simultaneously, sparking enthusiastic pursuit among consumers in the mountain city, but controversy arose from day one: incidents such as three-hour queues, online orders requiring waits of over 24 hours, resold cups fetching nearly 500 yuan, and viewers being blocked in livestreams were exposed one after another. The brand subsequently responded to the markup reselling and livestream controversies. This article will sort through the sequence of events and include related information from Front Street Coffee. [more…]