When IT thinking meets coffee culture, what kind of sparks will fly? In 2009, Bai Ya and a group of internet professionals founded Beta Coffee in Hangzhou, positioning it as a public living room for IT people. In just over two months, it was named the "Best Gathering Place for E-commerce Professionals." In 2011, this trend swept through Beijing's Zhongguancun, and Beta Coffee's Beijing branch officially opened. Soon after, Garage Coffee, 3W Coffee, and others emerged one after another, thus beginning the "Internet Coffee Era." This is not just a place to drink coffee, but also a physical platform for IT people to communicate, share, and seek opportunities. This article takes you into the jianghu stories of Beta Coffee, to experience the unique atmosphere created by the collision of the internet and coffee. [more…]

When code meets caffeine, what kind of sparks will fly? Beta Coffee started in Hangzhou, founded by IT entrepreneur Bai Ya and his partners, and quickly became a public living room for the internet circle. This trend then swept through Beijing's Zhongguancun, with Garage Coffee, 3W Coffee, and others springing up, ushering in the "internet coffee era." These places are not just for drinking coffee, but also a arena for IT people to network, recruit, and seek investment. This article will take you through the founding journey of Beta Coffee, its unique rules, and those warm yet persistent entrepreneurial stories, to feel the internet spirit that connects infinite possibilities behind a cup of coffee. If you also enjoy exploring coffee culture, please follow Front Street Coffee, where we continue to bring you heartwarming coffee stories. [more…]

Many people start their espresso journey with dark roast beans—rich caramel and dark chocolate, with a prominent, straightforward bitterness that, once combined with milk, becomes almost a liquid dessert. The barrier to entry is low, and it fits the general public's initial idea of coffee. But the world of coffee flavor is far broader than this stretch. As the number of shots pulled increases, many people naturally begin to [more…]

Coffee is more than just a beverage, and a café is more than just a place to drink coffee. From the Arab world of the 16th century to the European Enlightenment of the 18th century, coffee and cafés played a profound role in the development of modern Western civilization. Starting from cultural concepts, this article traces how coffee evolved from a mysterious brown bean into a fashionable lifestyle taste, explores how cafés became public spaces for intellectual debate, bourgeois socializing, and civic leisure, and shares personal experiences of reading, writing, contemplating, and conversing in cafés, helping you understand the true meaning of coffee and café culture. [more…]

In recent years, the coffee market has been very interested in some rare or exclusive coffee varieties, and recently some special varieties have appeared in the public view through coffee competitions, among which there is the papaya variety (Papayo) [more…]

Geisha has made a big splash in recent years, and under the pursuit of enthusiasts, its price seems to be creating a historical high every year. With this kind of information, exactly what price should the Geisha coffee beans you buy reach before it [more…]

Every year, some coffee beans sell for jaw-dropping prices, sometimes with a single cup being hard to come by. These high-priced beans mostly come from auctions, among which BOP and COE are the two most closely watched platforms. How auctions actually work, and why they can fetch such high prices, is a fascinating entry point for understanding the specialty coffee ecosystem. BOP: Baha [more…]

Americano is one of the best-selling categories in coffee shops—quick to make, affordably priced, and able to perk up tired office workers. What flavors and mouthfeel does it actually have? Is hot Americano really that bitter? What effects and benefits does drinking Americano have? From the perspective of Front Street, this article first sorts out the historical origins and basic definition of Americano, then explains its brewing methods and the sources of its taste and mouthfeel, with a focus on analyzing how blended beans and SOE single-origin beans affect flavor. After that, for those who want to try it at home, Front Street uses its own bean list as an example to recommend a variety of blended and single-origin coffee beans suitable for making Americano, and offers practical advice on fresh roasting and extraction to help you find the cup that suits your taste. [more…]

There is a Yirgacheffe coffee with a very cute name, called "Gotiti," transliterated from Gotiti. Many people initially bought it out of curiosity to try it, but unexpectedly were amazed on the spot by its rich aroma and fresh taste, and thus became loyal fans. So what exactly is the charm that makes the public fall for [more…]

Recently, according to the Pan American Health Organization (PAHO), a disease prevention agency in the Americas, due to the rise in global temperatures and the influence of extreme weather beans, the number of reported dengue fever cases in the Ameri [more…]

Having a De'Longhi machine in the office is a hard indicator of workplace happiness. But choosing beans for a shared coffee corner and for home follow two different logics: tastes vary and are hard to please, budgets are clearly divided between public and private, and no one takes the initiative to maintain it—the communal nature dictates a bean-selection strategy of "balance first." This article discusses bean selection and operation for an office De'Longhi coffee corner. The first principle [more…]

Those who have opened a shop and look back at their base beans will find a clear evolutionary line. Most people start with chain-style dark-roast blends, and after a year or two, the beans on the bar gradually shift toward medium roasts and specialty blends. This isn't fickleness of taste—it's that as a shop grows to different stages, the questions the base beans need to answer also [more…]

As a symbol of American culture, Starbucks rapidly went global after Howard Schultz took over, opening 17,600 stores in 61 countries. However, when Starbucks entered countries with deep cultural traditions such as China, India, and France, it frequently encountered cultural resistance and controversy. From being forced to withdraw from its Forbidden City store, to the long wait in the Indian market, to the French people's steadfast defense of traditional cafés, Starbucks, while exporting American coffee culture, has also had to face the stubborn resistance of local cultures. This article will walk you through Starbucks' path of cultural conflict and integration around the world, and explore the balance between business expansion and cultural respect. [more…]

For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop (WeChat official account: cafe_style). For more specialty coffee beans, please add our private WeChat: Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex. In Italian, [more…]

There is a milk coffee drink that rarely appears on the menus of domestic cafes, but in Australia it is as popular as the flat white—that is the piccolo coffee, known as the "small latte." The difference between piccolo coffee and flat white: Piccolo coffee originates from Australia; in "piccolo latte," "piccolo [more…]

For more specialty coffee knowledge, please follow our WeChat public account: FrontStreet Coffee. Some people believe that espresso made from single-origin coffee beans (SOE/Single Origin Espresso) must necessarily be better than [more…]

Open your phone, and you'll often see a cup of dark drink in some celebrity paparazzi photos—that's the legendary Americano. Some curious friends might ask: is Americano black coffee? Yes, Americano is a type of black coffee, and aside from milk coffee, Americano is the most popular [more…]

For professional coffee knowledge exchange and more coffee bean consultations, please follow Coffee Workshop (WeChat public account cafe_style). If you love drinking coffee, pour-over coffee is a skill you absolutely must master. Whether it's ordinary coffee beans or specialty coffee beans, pour-over coffee is one of the most widely used extraction methods. [more…]

Pu'er, a city that changed its name because of Pu'er tea, is now entering the public eye with a new identity as the "Coffee Capital of China." The Tropic of Cancer passes through it, placing it on the same latitude as Cuba, the kingdom of coffee, and its exceptional climate conditions make it an ideal growing region for Arabica coffee. From Nestlé's arrival and layout in 1988 to today, when international giants such as Starbucks and Kraft are competing to purchase its beans, Pu'er's coffee industry has gone through more than thirty years. Through vivid details such as coffee farmer Zhang Kui's cultivation story, technical assistance from international experts, and cup quality control, this article presents the varietal advantages, current state of the industry, and future business opportunities of Pu'er Arabica coffee, while also introducing Front Street Coffee's continued attention to and recommendations for Yunnan coffee. [more…]

Introduction to Yunnan Arabica Coffee Varieties: The western and southern parts of Yunnan Province lie between 15° north latitude and the Tropic of Cancer, with most areas at elevations of 1,000–2,000 meters, and the terrain is mainly mountainous and sloping. The land here is fertile, with abundant sunshine, ample rainfall, and a large temperature difference between day and night. These unique natural conditions have formed [more…]