When tasting specialty coffee, vision, smell, and taste must work in concert, and the core of discerning flavors lies in long-term training and accumulated memory. This article systematically introduces how to build a personal taste memory bank through everyday scent memory, blind smelling exercises, and the aid of aroma vials, and uses Panama Hartmann Estate red wine process coffee as an example to analyze, layer by layer, the specific training methods for dry aroma, wet aroma, the finish, and the aftertaste. It also includes practical advice from Front Street Coffee to help coffee lovers sharpen their sensory acuity in practice and truly taste the rich layers of coffee. [more…]

Many people think that coffee flavors are tasted with the tongue, but in fact, taste buds can only distinguish five basic tastes, while the thousands of aromas in coffee are mainly perceived through the sense of smell. Front Street Coffee is often asked by customers how to scientifically learn coffee tasting and whether there is a quick way to identify flavors. The answer is simple—drink with attention and drink often—but behind it lies a trainable logic of sensory memory. This article will share how to improve flavor recognition by labeling flavors and building olfactory memory points, and use citrus fruits as an example to explain how to start from daily life and gradually identify the aroma characteristics of pour-over coffee. [more…]

The coffee flavor wheel is an important tool in the specialty coffee industry, but many people are at a loss when faced with this chart and don't know how to interpret it. This article systematically sorts out the development background and practical value of the coffee flavor wheel, and provides an in-depth explanation of specific methods for sensory calibration training—from the daily accumulation of aroma memory to the dual perception mechanism of taste buds and mouthfeel in taste discrimination. Only by building a personal flavor memory bank through scientific training can you truly understand a cup of coffee. The article also introduces the working principles of the tongue's two types of receptors, as well as the material basis behind smoothness and astringency. If you want to improve your tasting ability, this training method is worth studying repeatedly. [more…]

Starbucks officially announced recently that its seventh store in Shanghai—the standalone Shikumen building store located at the main entrance of the Xintiandi commercial area, opened after the company entered Shanghai in 2000—will permanently close on December 16. This landmark coffee shop, which has accompanied Shanghai residents for 24 years, was renovated multiple times and upgraded to a Reserve store in 2021, holding countless memories of dates, study sessions, and daily coffee runs for many people. The closure announcement has sparked widespread regret, with netizens speculating that it may be due to failed rent negotiations after the lease expired. Meanwhile, several long-operating Starbucks stores in Shanghai have also closed one after another, prompting sighs that an era is quietly coming to an end. [more…]

Once ubiquitous on street corners, newspaper kiosks are gradually fading from the urban landscape—some have shut down, while others have found new life through transformation. Recently, McDonald's in Guangzhou converted a newspaper kiosk into a window-service outlet, selling coffee, breakfast, and ice cream, drawing considerable attention. This is not the first time a chain brand has experimented with kiosk conversions—KFC launched its KCOFFEE newspaper kiosk as early as last year. From luxury brands to China Post, the humble newspaper kiosk is being given an entirely new commercial role. Can this "newsstand + food and beverage" model sustain itself long-term, and can it revive people's urban memories? Let's take a look at the stories behind this wave of kiosk transformations. [more…]

The Maan Coffee at 1979 in Shenzhen's Xiangmihu has officially closed permanently due to building demolition. This three-story standalone store, which operated for ten years, was once a landmark in the area and held countless coffee memories for consumers. From its opening in 2015 to its final curtain call, it witnessed a generation of Shenzhen residents gathering, working, and taking photos, with its iconic little bear ordering signs, holiday decorations, and cozy atmosphere. After the news spread, local netizens dug out old photos, sharing stories of their first cup of coffee here, the first contract they signed, and birthdays and marriage proposals they celebrated. Before the closure, a large number of customers made special trips to commemorate the place, lamenting that there would be no more Maan Coffee in Shenzhen. [more…]

Recently, students near Shanghai's University Road discovered that the Tims Coffee University Road store, which had accompanied them for over five years, was dismantling its signage and quietly closing down. When it opened in 2019, this store was the largest location Tims had in Shanghai after entering the city. Comprising a two-story North American-style wooden cabin with a total area exceeding 400 square meters, it was not only a landmark meeting spot for nearby residents but also a carrier of youthful memories for many university students who studied, dated, and prepared for exams off campus. Its sudden closure has sparked widespread attention and regret, as well as various speculations about the reasons behind it. This article will revisit the unique features of this store, present the real reactions of customers, and sort out the possible reasons for its closure. [more…]

Blue Bottle Coffee's third store in mainland China is confirmed to open in Zhangyuan, Jing'an District, Shanghai. This follows its first store opened in February this year in the former Yutong Flour Mill dormitory, marking another site chosen within a historic building. From the shikumen architectural complex of Zhangyuan to century-old machiya townhouses in Kyoto, Japan, Blue Bottle Coffee has consistently woven the brand deeply into local culture—not only does the store space echo the architectural fabric, but the menu also incorporates traditional local flavors. This article explores the heritage conservation philosophy behind the choice of the three store locations, and how Blue Bottle Coffee awakens urban memory through space and taste. Also, stay tuned to Front Street Coffee for more specialty coffee news. [more…]

Coffee tasting goes far beyond taste—it is a coordinated experience of sight, hearing, touch, smell, and taste. This article starts from the interactive setting of a specialty coffee shop and delves into how to train and build your own coffee sensory system through daily accumulation and professional tools. You will learn how smell pulls on taste memory, how the tongue distinguishes the five basic tastes, how touch perceives body and smoothness, and how to use aroma kits such as the 36-aroma coffee nose and the 100-flavor flavor map for deliberate practice. Whether you are a coffee enthusiast or a professional, this method can help you read the flavors in the cup more clearly, making every tasting more enjoyable and more precise. [more…]

When drinking pour-over coffee, how can you accurately articulate the flavors you perceive? Starting from Front Street's tasting experience, this article explores methods for accumulating flavor memory. Drawing on the classification logic of the coffee flavor wheel, it uses fruit as an example to explain how aroma, acidity, and mouthfeel together build a judgment baseline. At the same time, through the case of cherry blossom-flavored foods, it illustrates the potential connections between flavor associations and color and season, helping you establish a systematic coffee flavor description framework and offering reference ideas for choosing the price of pour-over single-origin coffee beans. [more…]

Starbucks is about to launch a co-branded collaboration with QQ, introducing two new drinks and a series of merchandise, with the most eye-catching being the return of limited-edition QQ Show. This news has sparked heated discussions on social platforms, with many netizens lamenting it as "tears of an era." This collaboration not only brings two new products, "Pineapple Lemon Energy Raw Coffee" and "Golden Drink Light Gold Raw Coffee," but will also use limited-edition ice cups and takeaway bags printed with QQ emoticons in stores, and stock various physical merchandise featuring QQ emoticon elements. For veteran netizens, the addition of limited-edition QQ Show fills this event with retro nostalgia, perhaps evoking long-buried youthful memories. Front Street Coffee will also continue to follow this collaboration closely, bringing the latest information to coffee enthusiasts. [more…]

In recent years, Heytea has continuously pushed the boundaries of tea drinks, from cross-brand collaborations to incorporating each city's signature foods into beverages and baked goods, launching a series of unexpectedly creative limited-edition products. Shenzhen's coconut chicken hot pot, Guangzhou's rice roll cake, Changsha's mini clay pot bubble rice wine, Chengdu's Sichuan spicy fairy dew… each one precisely captures the taste memories of local people. These products are not only wildly imaginative but also build emotional resonance by awakening shared city memories. This article will comprehensively review the limited-edition items Heytea has launched in various cities and explore the communication logic and secrets behind its "neglecting its proper business." [more…]

As coffee has gradually become more widely recognized, specialty coffee promotion in cafés has emerged in response, and we too have begun tracing things back to their roots—we have come to treat coffee as culture. The rise of specialty pour-over coffee undoubtedly reflects the demands of the market and the needs that cafés have identified. Café counters have also begun to lower their "status," no longer featuring the early design of a bar raised a foot high. [more…]

Coffee today is no longer just a "functional drink" used to wake you up; it is also a medium that holds a wealth of experiences. Thanks to the spread of the concept of specialty coffee, which has brought about a leap in coffee quality, we can now taste the terroir of different places through a single small cup of coffee. For example, [more…]

Have you ever met a coffee expert like this—one who can pick up a single bean, take one look, and tell you its variety and origin? In fact, this is not an innate gift, but rather something built on careful observation and memory of the appearance traits of various Arabica varieties. Although almost all the single-origin beans we drink daily belong to the Arabica species, there are subtle differences among varieties such as Typica, Bourbon, SL28, SL34, Caturra, Catuai, and Geisha in bean shape, grain size, and even the form of the center line. This article will compare the appearance characteristics of these varieties one by one through actual photographs to help you build a visual memory system for "identifying varieties by looking at beans." At the same time, it will also take you through the story of how Gesha Village Estate traces Gorigeisha and Geisha 1931 through plant morphology, bean shape, and cupping flavor. [more…]

After contracting COVID-19, temporary loss of smell and taste is especially troubling for baristas and coffee enthusiasts. Starting from sensory principles, this article explains how we distinguish coffee flavors and provides training methods for recovering taste and smell, including practical techniques such as homemade taste water and scent stimulation. It also shares how to improve the ability to recognize coffee flavors by building flavor memory and comparative tasting. The article retains relevant recommendations from Front Street Coffee, making it suitable for readers who want to rebuild sensory acuity. [more…]

Remember when UBC Coffee seemed impossibly upscale as a kid? That chain brand, which once embodied the first Western dining experience for the post-70s and post-80s generations, has now quietly transformed itself. From bitter melon and pork rib soup paired with pasta in Guangdong outlets, to farmhouse free-range chicken and steamed sea bass on Shanghai menus, UBC Coffee's degree of localization leaves even KFC and Pizza Hut in the dust. Is this proactive innovation or a desperate act of self-rescue? After franchisees pay their fees, headquarters washes its hands of them; membership cards are not valid across regions; and service standards vary wildly from store to store. As competition among large chain brands reaches a fever pitch, and independent coffee shops and some chain brands face a predicament, UBC Coffee has chosen a down-to-earth path of transformation. This article will walk you through how this former high-end Western restaurant has incorporated Chinese cuisine elements, and the survival logic behind its coffee-and-food pairing strategy. [more…]

People new to specialty coffee are often puzzled: why can others taste citrus, jasmine, oolong tea? Can a cup of coffee really have so many flavors? In fact, the key to identifying coffee flavors lies not in the taste buds, but in the sense of smell. This article will take you from the principles of sensory perception to understand how the taste buds and orthonasal and retronasal olfaction work together, introduce tasting dimensions such as aroma, sweetness, acidity, mouthfeel, flavor, aftertaste, and balance, and offer sensory-training methods that beginners can put into practice—building a flavor memory bank, making good use of the coffee flavor wheel, exercising associative thinking, accumulating through more exchanges, and paying attention to diet and upkeep. The article also combines examples from Front Street Coffee to help you build your own sensory system step by step. [more…]

Recently, the news that Starbucks' first store in Guangzhou is about to close has attracted widespread consumer attention. This coffee shop, once famous for being open 24 hours, holds countless memories and emotions for many people. From adjusting its business hours during the pandemic to now facing closure, its departure is not only the end of a store but also reflects the balancing challenge Starbucks faces between expansion and optimizing its layout. Meanwhile, long-established stores in Shenyang, Hong Kong, and other places have also successively announced the end of their operations, with longtime customers expressing their reluctance. This article will take you through the story of this first Guangzhou store, as well as the market logic behind Starbucks' recent store closure trends. [more…]

Faced with a cup of pour-over coffee, many people are at a loss as to where to begin tasting. In fact, coffee tasting has both a subjective side of personal preference and objective standards that can be shared and discussed. Starting from a daily question at a Front Street store, this article sorts out the three core dimensions of tasting specialty coffee: volatile aroma, taste, and mouthfeel, and explains the difference between dry aroma and wet aroma, the role of retronasal olfaction, the range of tastes the taste buds can perceive, and the influence of the aftertaste on the overall experience after swallowing. Whether you are new to specialty coffee or currently learning to taste, you can use this to build your own sensory framework and expand your flavor memory bank through daily accumulation. [more…]