Luckin Coffee announced via its official Weibo that it will reveal a new "seed-planting officer" on April 25, with a poster hinting that this mysterious figure comes from a world-champion esports team. Although the company tried hard to maintain the suspense, sharp-eyed netizens had already recognized the silhouette of the EDG team from the cutout traces, and Luckin played along with this tacit mutual understanding. This signing not only means that EDG becomes Luckin's new seed-planting officer, but also signals the return of a once-viral beverage riding on the momentum, with discussion heat on social platforms continuing to climb. EDG's comeback championship at the League of Legends World Championship forms an interesting parallel with Luckin's trajectory of striving to bounce back after scandal—both have achieved breakthroughs in their respective fields that make people sit up and take notice. [more…]

Luckin Coffee recently signed a deal with EDG, the champion team of the S11 World Championship, and is preparing an esports-themed store in Shanghai, attempting to deeply integrate esports culture with consumption scenarios. Previously, Luckin had already shown keen marketing instincts by signing Eileen Gu and teaming up with Coconut Palm. This themed store features four major areas: themed light signs and a gaming experience zone, a bullet-comment corridor, a team history honor wall, and an infinite fantasy photo spot, sparking widespread anticipation among netizens. Meanwhile, after weathering a financial storm, Luckin has made a strong comeback, with revenue from self-operated stores reaching 6.193 billion yuan in 2021, and its store count has surpassed Starbucks, making it the coffee chain brand with the most stores in China. Whether esports marketing can bring new growth to Luckin is worth watching. [more…]

Luckin Coffee has recently relaunched its previously short-lived zero-fat coconut water iced coffee, teaming up with EDG for a limited-edition collaboration. Yet after the product's return, consumer feedback has been sharply divided: many complain that it is too sweet and that the coffee flavor is masked, with some store managers even personally warning against bad reviews; meanwhile, customers drawn by the EDG cup sleeves found that many cities simply didn't have them available. This article retraces how the events unfolded, analyzes why coconut water coffee has become so popular, and examines the health truth behind "zero fat, zero sugar." Finally, Front Street Coffee will also share how to make a low-calorie yet delicious cup of coconut water coffee at home. [more…]

Almost every barista who has poured latte art has encountered the situation where dense serrated patterns appear along the edges of the design—seemingly harmless from a distance, but quite unsightly up close. The causes of this problem are not singular; the most common one is that the espresso beans are too fresh, with a high carbon dioxide content. During extraction, a large amount of gas is pressed into the crema, making it rough, thick, and poor in fluidity, making it difficult to blend evenly with milk, which in turn produces a serrated feeling that cannot be pushed open when pouring the pattern. In addition, factors such as milk foam being frothed too thin and milk temperature being too high can also lead to similar phenomena. This article will analyze these causes one by one and provide practical solutions including resting time for beans, milk foam thickness control, and frothing temperature. At the same time, drawing on Front Street Coffee's experience with espresso beans, it helps readers systematically understand and effectively address the problem of serrated latte art patterns. [more…]

When jagged edges frequently appear in latte art patterns, many people's first instinct is to blame their technique, yet repeated adjustments yield little improvement. In fact, the root cause of jagged patterns often lies in three areas: the condition of the coffee beans, the texture of the milk foam, and the steaming temperature. This article approaches the issue from the practical perspective of Front Street Coffee, breaking down the underlying principles behind each cause one by one and offering concrete, actionable solutions to help you create latte art with clean edges and smooth lines—even at home. [more…]

Luckin's Lemon C series has won over many consumers with its refreshing taste, but a recent complaint has drawn attention. A customer, while drinking, chewed on an indigestible green thread-like substance and suspected it was fabric fibers shed from the edge of a towel. Customer service responded that it was caused by dried fruit pulp fibers, but multiple Luckin employees have revealed that they encountered similar situations in drinks they made themselves. Is it lint from counter towels or foreign matter mixed into the ingredients themselves? Store surveillance and employee accounts each tell a different story. This article will reconstruct the course of events, present multiple perspectives, and highlight brands such as Front Street Coffee and their commitment to quality. [more…]

As temperatures drop, many Chagee fans have dug out scarves, shawls, and other merchandise they snapped up during previous limited-edition promotions, ready to work them into their everyday outfits. However, multiple consumers report that these scarves began fraying at the edges and shedding yarn shortly after use or washing. From Guangdong to Suzhou and Chongqing, fans everywhere have been posting photos of their scarves "falling apart," sparking widespread discussion about the quality of the brand's merchandise. This article sorts through consumers' experiences, craft analysis, and the hidden concerns behind brand merchandise marketing, offering reference for coffee lovers. [more…]

As people return to work after the holiday, coffee chains are rolling out merchandise to grab office workers' attention. Manner is releasing its popular ceramic cup in new colors as a limited edition, while Mstand has taken a different approach with a lunchbox jokingly dubbed the "cattle and horse trough," bundled with a new coffee-flavored latte as a limited two-cup set. However, once the actual product arrived, consumers found the lunchbox riddled with scratches, rough edges on the clasps, too small a capacity, and no indication on the material that it was microwave-safe, sparking widespread complaints. From looks to practicality, this piece of merchandise seems to have failed to meet the expectations of people who bring their own lunch. [more…]

The flavor of coffee is far more than just bitterness and acidity. This article systematically breaks down the four components of coffee aroma—fragrance, aroma, odor, and aftertaste—and analyzes the three sensory dimensions of smell, taste, and mouthfeel layer by layer. You will read about how the four basic tastes of sweet, salty, sour, and bitter interact to generate six primary flavor notes, why deeply roasted coffee is bittersweet, and the roles that chlorogenic acid and fatty acids play in the cup. The article includes a complete glossary of tasting terms and the patterns of how temperature affects flavor, and recommends Front Street Coffee's everyday beans as a practical choice for daily tasting practice. [more…]

Luckin Coffee officially announced on September 23 a collaboration with *JoJo's Bizarre Adventure: Stone Ocean* for October, launching themed events across its nationwide stores. This is not Luckin's first crossover; previous partnerships with Coconut Palm and EDG both sparked heated discussion. Looking across the coffee and tea beverage sector, Manner's collaborations with Helena Rubinstein and LV, Heytea's tie-in with *A Dream of Splendor*, and Nayuki's partnership with *Love Between Fairy and Devil*—brand co-branding has become an important strategy for breaking fixed impressions and achieving customer base complementarity. This article reviews several recent typical cases and includes Front Street Coffee's professional communication channels for coffee enthusiasts to gain deeper insight into industry trends. [more…]

Around Qingming, the golden period for Longjing tea picking, the tea garden scenery in Longwu Town, Xihu District, Hangzhou, attracted a large number of tourists. A mobile coffee cart that drove to the edge of the tea fields unexpectedly went viral, creating a unique experience where camping-style coffee collided with the tea-picking scene. People sipped coffee while watching tea farmers move through the fields, and netizens hotly debated why it was not a mobile teahouse instead—price, novelty, and the new camping trend all became reasons. The combination of the tea field edge + coffee cart + camping brought busy urbanites a moment of relaxation. Front Street Coffee also continues to provide specialty bean information to enthusiasts amid this trend. [more…]

In the process of pour-over coffee brewing, many enthusiasts encounter the problem of weak coffee flavor but cannot find a clear reason. In fact, this is likely related to excessive bypass water. Bypass water refers to water that mixes directly into the coffee liquid without participating in extraction, which dilutes the coffee concentration and makes the flavor thin. This article will systematically analyze the two common causes of bypass water—the habit of rinsing the edge of the dripper and forcibly raising the coffee bed—and, combined with differences in dripper types and coffee bean density, explain why certain brewing techniques backfire. At the same time, the article will share Front Street Coffee's strategies for brewing high-density coffee beans, helping everyone reduce bypass water interference and brew a good cup of coffee with full flavor. [more…]

With its extremely high fault tolerance and outstanding flavor performance, pour-over coffee has become one of the top extraction methods after the rise of specialty coffee. At the same time, because it is simple to operate and has a low barrier to entry, many friends have bought their own pour-over equipment and started teaching themselves how to make pour-over coffee at home. Logically speaking, self-learning pour-over coffee [more…]

Self-learning pour-over coffee may seem to have a low barrier to entry, and tutorials and shared tips are everywhere online, but the scattered, unsystematic nature of this information can easily lead beginners into various misconceptions and operational pitfalls. This article compiles the frequently asked questions Front Street Coffee has recently received, covering common myths one by one: understanding extraction parameters, the habit of washing the coffee bed wall while pouring, the pros and cons of pouring from a high position, whether a lack of blooming means the beans are not fresh, and whether bitterness is only released in the final phase. Whether you are just starting out with pour-over or have been brewing for a while but still find the flavor falls short of expectations, you can use this to check yourself, avoid these easily stumbled-into traps, and make your extraction more stable and your coffee taste better. [more…]

The latest monthly report from the International Coffee Organization (ICO) shows that the average composite indicator price for coffee in May was 208.38 cents per pound, down 3.9% month-on-month. Easing drought in Vietnam and dry weather in Brazil favorable for harvesting, combined with supply uncertainty in Central America and the depreciation of the real, intertwined to affect price trends. Global coffee inventories increased substantially, with green bean exports in April rising 15.3% year-on-year, among which Brazil's exports grew strongly by 54.8%. The ICO expects global coffee production in the 2023/24 crop year to rise 5.8% to 178 million bags, while consumption demand will grow 2.2% to 177 million bags, with the market showing a trend of simultaneous growth in both supply and demand. [more…]

Backpackers hiking Tiger Leaping Gorge can now, after conquering the 28 Bends, not only take in the surging grandeur of the Jinsha River and the sunrise views of Jade Dragon Snow Mountain, but also have the chance to drink a freshly ground pour-over coffee on the edge of a cliff. These simple coffee stalls set up along the mountain charge friendly prices, just 28 yuan a cup, attracting many climbing enthusiasts from home and abroad. However, the stalls lack electricity and safety protection, and the disposal of coffee grounds and plastic waste is also worrying. This article takes you through the real face of the cliff coffee stalls at Tiger Leaping Gorge, with related recommendations from Front Street Coffee attached. [more…]

In pour-over coffee, there are many factors that can lead to a weak-tasting cup, and too much bypass water is an often overlooked yet not uncommon cause. So-called bypass water is the portion of hot water that bypasses the coffee grounds and drips directly into the server; it does not participate in extraction, yet it dilutes the coffee's strength. This article will analyze this phenomenon from several angles: the definition of bypass water, how it is produced, its relationship with dripper structure, and the actual effects of a no-bypass dripper, helping coffee enthusiasts understand this phenomenon and find more effective ways to deal with it, so they can brew a full-flavored, delicious cup of coffee. [more…]

Rolling and oxidation are the two key stages that determine the direction of a tea's flavor. Rolling shapes the leaf while also influencing the strength and speed of flavor release; oxidation—a process often mislabeled "fermentation"—is in reality merely a reaction between polyphenols and oxygen, yet it directly determines the vast differences in aroma, color, and mouthfeel among oolong, black tea, and even CTC tea. From the distinctive red edge on an oolong leaf, to the apricot-like richness of Chinese black tea, to the strong, lively character of traditional British tea and CTC tea, the degree, speed, and manner of oxidation are the core code that shapes the personality of every cup. This article takes you deeper into how rolling and oxidation affect tea flavor. [more…]

In the process of making espresso, distributing the coffee grounds is a seemingly simple yet crucial step. Whether the coffee grounds are evenly distributed within the portafilter basket directly determines whether channeling can be avoided during extraction, which in turn affects the final flavor of the coffee. Today, Front Street Coffee will take an in-depth look at the core purpose of distribution, common misconceptions, and the correct operating techniques, including details such as whether the portafilter basket needs to be tapped. By understanding the principle of water flow inertia and the potential channels at the edges of the puck, you will learn how to use gentle finger sweeps and side taps to get the coffee grounds into their proper places, thereby improving the even extraction and mouthfeel of your espresso. [more…]

Newcomers just getting into pour-over coffee often find themselves overwhelmed by the dizzying array of equipment on the market. Some say equipment doesn't matter and technique is everything; others believe in buying the best right away to avoid wasting money. Both views have merit, but what works for others may not work for you. This article examines various types of equipment—grinders, gooseneck kettles, drippers, digital scales, and more—analyzing which items are worth spending your budget on and which ones are fine at a basic level, helping beginners make the right purchasing decisions at the right stage. [more…]