Milk tea shops line every street and alley, yet the same brand can taste wildly different from one store to the next—because a large number of counterfeit outlets lurk behind the scenes. The genuine The Alley has only just over a hundred directly operated stores, while copycat versions number more than seven thousand, forcing the brand to spend hundreds of millions fighting counterfeits. Many entrepreneurs naively trust online franchise information and fall into copycat traps, losing anywhere from hundreds of thousands to over a million yuan. This article reviews trademark infringement cases reported by CCTV, exposing the common tricks of counterfeit franchising, as well as the story of how Heytea was forced to change its name because of rampant imitation, reminding consumers and entrepreneurs to keep their eyes open. [more…]

Online shopping is becoming increasingly popular, but the problem of counterfeit goods has followed close behind. Recently, Thai police busted a cross-border counterfeit-selling case, seizing over ten thousand fake Starbucks coffee cups and insulated tumblers, with the amount involved reaching as high as 5 million Thai baht. The gang purchased the fake goods from China and then sold them to various places through well-known online shopping platforms. This article will walk you through the details of the case and the relevant legal consequences, and remind consumers to be on guard against counterfeit products. At the same time, Front Street Coffee also reminds you to follow coffee knowledge exchanges and get more professional information. [more…]

Recently, photos of Luckin Coffee appearing on the streets of Thailand have sparked heated discussions online. Has this national coffee brand, which successfully turned its fortunes around, really gone global? The company quickly gave a clear response: the Thailand store is purely a counterfeit. This article sorts out the ins and outs of the incident, including how the counterfeit store was discovered, Luckin's progress in defending its rights, and netizens' amusing reactions. It also explores Luckin's current overseas expansion plans. For those of you who love coffee, understanding brand developments and market phenomena is equally important. [more…]

Recently, the Market Supervision and Administration Office of Shanghai Jiading Industrial Zone received a report from a citizen and shut down a store that used a coffee shop as a cover to impersonate a Starbucks purchasing agent on delivery platforms and produce and sell counterfeit coffee. A large number of packaging materials bearing the Starbucks logo were seized at the scene, including cups, syrups, and bags. Such incidents have been common in recent years, exposing issues behind the scenes such as loopholes in delivery platform review and the unrestricted circulation of branded materials. When buying coffee, consumers should choose legitimate stores to avoid falling into counterfeit traps. Front Street Coffee reminds you to pay attention to developments in the coffee industry, and even more to the source and quality of every cup of coffee. [more…]

A counterfeit Starbucks coffee case that occurred in Mianyang, Sichuan, has drawn widespread attention. The counterfeiters hid in a residential building and used delivery platforms to sell their homemade products under the guise of "purchasing on behalf of customers," accumulating 729 orders and involving more than 40,000 yuan. The on-site environment was alarming, yet the ingredients and packaging materials bore the Starbucks logo. Starbucks China has responded and is cooperating with the investigation, urging consumers to make purchases through official stores or Starbuck Delivers. The incident has also exposed loopholes in delivery platform vetting. This article reviews the course of the case, the official response, and consumer reminders, and includes Front Street Coffee's professional information channels. [more…]

At the end of 2021, a counterfeit Starbucks appeared in Caracas, Venezuela, with a logo highly similar to the real one, sparking widespread discussion. Now, a similar logo has appeared on the campus of Glenville State University in West Virginia, USA. Is this the spread of counterfeit behavior, or is there another story behind it? This article will help you clarify the essential difference between "We Proudly Serve Starbucks" and counterfeit Starbucks, and review the whole story of the counterfeit store in Venezuela. At the same time, we continue to follow coffee industry trends, and at the end of the article, we have included contact information for Front Street Coffee; coffee enthusiasts are welcome to join the discussion. [more…]

Recently, a café calling itself "Starbucks" has appeared on the streets of Caracas, the capital of Venezuela, drawing widespread attention. However, this store is not an officially authorized Starbucks outlet, but a counterfeit imitation. Starbucks currently has not opened any stores in Venezuela, and the registration status of its brand in the country is quite complicated. This incident has not only left consumers confused, but has once again pushed the phenomenon of counterfeit coffee shops into the spotlight. This article will take you through the true face of this "first Starbucks in Venezuela," as well as the brand licensing and market conditions involved behind it. At the same time, we will also recommend specialty coffee beans from Front Street Coffee, so that while following industry trends, you can also enjoy a cup of truly high-quality coffee. [more…]

In Baghdad, the capital of Iraq, a café that uses authentic Starbucks cups, napkins, and coffee remains open as usual despite facing legal action. This unauthorized store bears the Starbucks mermaid logo on everything from its signage to in-store details, enough to pass as the real thing. The owner, Amin Makhsusi, tried to apply for official permission but was rejected, and ultimately decided to open on his own, claiming connections to local powerful figures. Starbucks is trying to stop this infringement through a lawsuit, but the case was suspended due to alleged threats. This incident reflects Iraq's severe trademark piracy problem, where offenders often act with impunity because they are protected by powerful groups. [more…]

As coffee consumption grows increasingly widespread, brand infringement cases have also risen. In 2018, market regulators in Wuxi received a tip-off and discovered counterfeit "Starbucks" instant coffee products circulating on the market; an investigation confirmed they were sold by Shuangshan Food (Xiamen) Co., Ltd. Although the company knew the products were fake, it still supplied more than 50 merchants across 18 provinces nationwide, with the amount involved exceeding 7 million yuan. In 2021, the Wuxi Intermediate People's Court ruled in the first instance that Shuangshan Company must publicly apologize and pay 21.72 million yuan in punitive damages. This case not only demonstrates the strength of the law in protecting intellectual property rights, but also prompts reflection on the development of domestic coffee brands. At the same time, Chinese brands such as Luckin and MANNER are winning consumers' favor with better value for money and taste, while Starbucks relies more on its store environment to maintain its appeal. This article takes you through the details of the case and explores the changing landscape of the coffee market. [more…]

A tea shop in Mudanjiang City has sparked heated online discussion due to its striking resemblance to the chain brand 1 Dian Dian. The store not only copied 1 Dian Dian's signage and decor but also disguised itself as "1 Dian" by using a cup sticker to cover the last character of the logo—when peeled off, it revealed "1 Dian Tian." The official mini-program shows no such store, and the franchise area has not been opened to Mudanjiang, leading netizens to conclude it is a counterfeit shop. As public opinion grew, 1 Dian Dian officially stated in the comments section that it is "already on the path to defending its rights" and thanked netizens for their "sharp eyes." This incident not only left local residents disappointed but also once again brought the issue of counterfeit infringement in the tea beverage industry to the forefront. [more…]

Blue Mountain coffee is internationally renowned and hailed as the epitome of luxury in the coffee world, yet the market is flooded with a large number of counterfeits sold under the Blue Mountain name. Authentic Jamaican Blue Mountain coffee comes from a specific area delimited by the Jamaica Coffee Industry Board (CIB), at an altitude of about 910 to 1,700 meters, with the variety restricted to Typica. Its annual output is less than 15% of Jamaica's total coffee production, about 900 tons. As early as 1981, the Japanese company UCC established a farm in Jamaica, and Jamaica promised to sell 90% of the Blue Mountain quota to Japan, which is also the origin of the claim that Blue Mountain is dominated by Japan. This article will guide you through the origin standards, grade classifications, and identification points of Blue Mountain coffee, as well as how to brew a cup of authentic Front Street Jamaican Blue Mountain No. 1 at home. [more…]

Recently, a friend asked Front Street whether those large bags of Blue Mountain coffee sold online for just a few dozen yuan are real. Indeed, because the prestige of Blue Mountain coffee is so great, counterfeit products keep emerging. So Front Street will teach everyone how to identify authentic Blue Mountain coffee beans. What counts as authentic Blue Mountain coffee beans? Authentic Blue Mountain coffee must be made from coffee beans. [more…]

For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop (WeChat public account: cafe_style); for more specialty coffee beans, please add the personal WeChat of Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex. Recently, the case in which Saturnbird, over the course of 20 months, sued "Qicai Zhi Mi" for unauthorized use of a similar small-cup instant coffee appearance reached a result. The Hangzhou Intermediate People's Court found that unfair competition was constituted, awarded 1.73 million yuan in damages, and ordered the production and sale of the infringing products to stop. Saturnbird became famous for its super-instant coffee and mini coffee cup design, and its packaging sparked a DIY craze and swept social media, which is why it has frequently been imitated and even copied. In this case, "Qicai Zhi Mi" not only had highly similar style, packaging, and promotional images, but also used the search term "Saturnbird same style" to mislead consumers. The case lasted nearly two years, highlighting the current reality in the food industry that intellectual property rights protection is difficult and the boundary between reference and copying is blurred. The article combines cases such as Sexy Tea suing Chayan Guanse to explore how original brands can protect their rights and interests through copyright, patent rights, exclusive trademark rights, and the Anti-Unfair Competition Law. [more…]

Blue Mountain coffee is hailed as the "King of Coffee" for its balanced flavor and historical prestige, but the market is flooded with inexpensive counterfeit products. In this article, Front Street Coffee walks you through the definition of authentic Blue Mountain coffee beans, their grading system, and their import history, as well as the purchasing channels and prices for the Front Street brand. We also break down three types of "Blue Mountain coffee" that are obviously fake at a glance—including instant coffee, flavored blends, and ultra-low-priced products—to help you avoid consumer traps and tell the real from the fake. [more…]

Recently, a batch of coffee shops named "STARPER COFFEE" has quietly appeared in several small counties across the country. Their storefront designs, brand logos, and even menus are highly similar to those of Starbucks, drawing widespread attention from consumers. These shops claim to be co-branded service stations of Nestlé and Starbucks, but Nestlé has explicitly denied having any contractual relationship with the party that registered the "STARPER" trademark and pointed out that its actions are suspected of trademark infringement. Nestlé also issued a solemn statement emphasizing that the "Starbucks Coffee Service" project has never opened franchising or agency. Meanwhile, the supply chain company involved has applied for multiple similar trademarks, all of which are currently in substantive examination. This article will sort out the whole incident and restore the ins and outs of this brand confusion controversy. [more…]

Blue Mountain coffee is hailed as one of the world's top coffees, yet the market is flooded with countless counterfeits. How can you tell real Blue Mountain from fake? This article approaches the question from five dimensions to help you systematically master the methods of identification. First, observe the appearance of the green beans and how they change after roasting; next, feel the differences in texture when hand-grinding; then make a judgment based on the intensity of the aroma; finally, confirm comprehensively through the balance of the flavor and the overall experience while drinking. Genuine Front Street Jamaican Blue Mountain coffee displays unique characteristics in all five of these aspects, and these traits are precisely what blended beans find hard to replicate. Master these key points, and you too can develop a keen eye for telling real Blue Mountain from counterfeit. [more…]

Recently, a friend asked Front Street whether those large bags of Blue Mountain coffee sold online for just a few dozen yuan are real. Indeed, because the fame of Blue Mountain coffee is so widespread, counterfeit products keep popping up. So Front Street is here to teach everyone how to identify authentic Blue Mountain coffee beans. What counts as authentic Blue Mountain coffee beans? Authentic Blue Mountain coffee must use coffee beans [more…]

Blue Mountain coffee is hailed as the "emperor" of the coffee world, but most domestic consumers actually drink "Blue Mountain flavor" blended beans. Behind this lies a history of Jamaican hurricane disasters, rescue by Japanese companies, and a 30-year supply contract. Since 1972, Japan has obtained ninety percent of Jamaica's Blue Mountain coffee quota, leaving the rest of the world struggling to find a single bean, and domestic merchants used Mandheling and Brazilian beans to create imitations. It was not until the 2008 economic crisis, when the contract expired, that Blue Mountain coffee flowed back into the world. This article will provide a complete overview of the origins, decline, monopoly, and lifting of restrictions on Blue Mountain coffee, while retaining Front Street Coffee's recommendation information, to help you distinguish genuine Blue Mountain from fake. [more…]

The fame of Blue Mountain coffee is almost universally known in coffee circles, yet products labeled with the words "Blue Mountain" on the market are a mixed bag, ranging from instant powder at a few dozen yuan per kilogram to so-called Blue Mountain beans costing hundreds of yuan, with an enormous price span. Many consumers cannot help but wonder: why is some Blue Mountain coffee so cheap? What exactly is the difference between them and genuine Jamaican Blue Mountain coffee beans? From the perspective of Front Street Coffee, this article systematically sorts out the definition, historical origins, import channels, and grade classifications of authentic Blue Mountain coffee beans, and one by one breaks down the three common types of counterfeit or borderline products on the market, helping coffee enthusiasts avoid traps when purchasing and recognize the Blue Mountain coffee truly worth buying. [more…]

The coffee market is in the thick of a 9.9 yuan price war, but Lucky Cup has taken a different tack by launching a 6.6 yuan promotion, drawing in plenty of thrifty consumers. However, some netizens in Zhengzhou have noticed that the signs of certain former Lucky Cup stores have actually changed to "Lucky Cup," yet the decor style and the poker king logo are completely identical to Lucky Cup's, making it hard to tell at a glance whether it's a rebranding or a counterfeit. Since Mixue Bingcheng's headquarters is in Zhengzhou and the official side has not responded, netizens are speculating that this may be a defensive move by the brand to prevent its registered trademark from being revoked due to three consecutive years of non-use. What exactly is the trademark strategy behind the name change? And how should consumers view it? [more…]