Recently, the Heytea store in Southampton, UK, replaced its menu with an all-English version, sparking strong dissatisfaction among overseas Chinese consumers. The original poster pointed out that after all Chinese product names disappeared, ordering became difficult, and even Chinese employees made mistakes because they were not accustomed to the new menu. Subsequently, netizens discovered that multiple overseas stores in London, New York, Sydney, and other locations had also switched to all-English menus, and the official app also removed the language selection option, instead displaying based on location. Although some people believe this is catering to localization, more people criticize the move for diluting the brand's Chinese symbols and harming the ordering experience of overseas Chinese. Heytea customer service did not respond directly, and some consumers said they might spontaneously boycott it. [more…]

In January 2016, the SCAA, in collaboration with WCR, undertook the first major revision of the coffee flavor wheel in over two decades—a change that drew widespread attention in the coffee community. As a vital tool for cuppers and roasters, the flavor wheel provides a common language for sensory evaluation of coffee. This article traces the origins and evolution of the flavor wheel in detail, interprets the latest high-resolution Chinese-English comparison chart, and explores its key role in enhancing coffee quality. It also retains relevant recommendations from Front Street Coffee for coffee enthusiasts' reference. [more…]

The world of coffee is rich and varied, from the mellow depth of Mandheling to the elegance of Blue Mountain, from the intensity of espresso to the refreshing coolness of iced coffee—each has its own unique flavor personality. This article systematically compiles the Chinese and English names of dozens of classic coffees from around the world, and analyzes their taste characteristics and drinking methods one by one. Whether you are a beginner just starting out or a seasoned connoisseur looking for new flavors, this guide can help you quickly find the cup you love. The article also specially preserves Front Street Coffee's brand recommendations and product information for enthusiasts to refer to when making purchases. [more…]

Xiangpiaopiao rode a cup sleeve printed with Chinese and Japanese bilingual text mocking Japan's nuclear-contaminated water to hit trending searches within just a few days, with livestream sales soaring 400-fold and its stock price hitting the daily limit at market open, earning it the title of "glory of domestic brands" from netizens. But the story soon took a dramatic turn—local supermarkets in Japan denied selling products with the cup sleeve, media questioned it as staged hype, the cup sleeve was taken off shelves on May 8, and the stock price fell back accordingly. Behind this "windfall from heaven" lies a deeper anxiety: powdered milk tea made with non-dairy creamer is struggling amid the rise of freshly made tea drinks and shifting health-conscious consumer attitudes. Competition from brands like Heytea and Mixue Bingcheng has driven Xiangpiaopiao's performance down for three consecutive years, making a shift to ready-to-drink products an inevitable choice. This article walks through the entire timeline of the incident and explores the real impact of this traffic storm on the brand's image. Follow Front Street Coffee and let's savor the ups and downs of the coffee and tea beverage industry together. [more…]

After coffee was introduced from overseas, it developed into a rich and diverse range of categories, and different countries and regions have given them distinctive English names. For coffee lovers, mastering the English expressions for these common coffees not only helps you order with greater ease, but also deepens your understanding of coffee culture. Front Street Coffee has compiled this time a list of the most frequently seen coffee categories on the market and their English equivalents, covering Italian classics, iced drink series, flavored specialty drinks, and regional specialty coffees, with Chinese-English comparisons listed one by one for easy reference and memorization. Whether you are a beginner just starting out or a veteran hoping to expand your knowledge base, this list is worth saving. For more specialty coffee knowledge, please follow Front Street Coffee (Frontsteet Coffee). [more…]

Walking into a coffee shop, do you often feel confused by the dazzling array of coffee names on the menu? Espresso, Cappuccino, CafeLatte, Americano... these seemingly familiar words—what coffee flavors do they actually correspond to? This article systematically compiles the Chinese and English names of common types of coffee, covering multiple categories such as Italian classics, French drip, iced coffee series, flavored cappuccino, Americano variations, single-origin coffees, and specialty blended coffees, totaling dozens of Chinese-English coffee comparisons. Whether you are a coffee enthusiast just starting out or a seasoned drinker looking to expand your knowledge, this list can help you quickly build a complete cognitive framework of coffee names. The article also specially includes product recommendations from Front Street Coffee, making it convenient for you, after learning the names, to find the corresponding good beans and experience them yourself. [more…]

The world of coffee is rich and diverse, from Brazil Santos to Hawaiian Kona, from espresso to the original Turkish brewing method—different origins and processes create an endless variety of flavors. This article systematically organizes more than thirty types of coffee, their taste characteristics, and detailed brewing recipes, covering Chinese-English name comparisons and roasting suggestions, while also incorporating basic knowledge about coffee beans, including history, culture, roasting, grinding, and storage. Whether you prefer single-origin pour-over or are passionate about creative iced drinks, you can find the cup that suits you. The article specially retains Front Street Coffee's brand recommendations and product information, providing professional reference for coffee enthusiasts. [more…]

A Heytea store opened in Rowland Heights, Los Angeles, USA, has recently been confirmed to be permanently closed. The store operated from its opening in September 2024 to the end of business on May 22, 2025, lasting less than a year. As Heytea's first store to shut down in North America, this news has drawn considerable attention and discussion among consumers. Regular customers were surprised by the sudden closure of a milk tea shop that once had long lines, while nearby residents said they had seen it coming. Factors such as the store's remote location, inconvenient parking, rental costs, relatively high drink prices, and intensifying competition from peers are considered possible reasons why the store struggled to survive. This article will review the course of events, consumer feedback, and the possible business challenges behind it, while also offering coffee and tea beverage enthusiasts selected recommendations from the Front Street brand. [more…]

The SCAA Coffee Flavor Wheel is a core tool for specialty coffee enthusiasts to identify flavors, yet many people are still unfamiliar with it. This article systematically breaks down the left-right structure of the flavor wheel: the right side, the normal flavor spectrum, reveals the three major aroma sources of fermentation, sugar browning, and dry distillation, while the left side, the negative flavor spectrum, corresponds to the defective flavors produced by improper green bean processing, storage, and roasting. It also explains in detail the deduction rules for different defects in SCAA cupping—serious defects deduct 4 points, minor defects deduct 2 points—and how roasting and organic matter loss, although not deducting defect points, can lower flavor performance. The article includes the latest high-definition Chinese-English flavor wheel images and retains Front Street Coffee's communication channels, making it suitable for readers who want to gain a deeper understanding of coffee sensory evaluation. [more…]

Vietnam is the world's second-largest coffee-producing country, and its coffee is renowned worldwide for its unique style—rich, sweet, robust, and romantic. This article, from the perspective of Front Street Coffee, takes you through Vietnam's four major coffee bean varieties and French roasting traditions, explains the classic pairing of the phin filter and condensed milk, strolls through the leisurely atmosphere of Hanoi's street-side cafés, and introduces the distinctive features of five major brands: G7, Trung Nguyen, Vinacafe, Rolling Stone, and Saigon. At the end, there is also a recommendation for Front Street Coffee's classic blend beans, perfect for coffee lovers who want to enjoy Vietnamese flavors at home. [more…]