Wednesday, September 16 2026

吴彦祖成都开咖啡店WHATEVER COFFEE:明星效应下的极简理念与市场审视

近日,演员吴彦祖创立的咖啡品牌WHATEVER COFFEE在成都东大路开出首家实体店,引发网友打卡热潮。这家与理发店共享空间的店中店以黑白灰极简风格呈现,菜单主打经典咖啡与简单风味饮品,售价20至34元,品牌logo由吴彦祖手绘面具,寓意放下伪装、回归真实。事实上,该品牌早在去年6月便已进军咖啡市场,如今成都店作为测试小店,独立二店也已在选址中。明星开咖啡店并非新鲜事,从林俊杰到周杰伦,自带流量的背后,产品与服务本身能否经得起市场检验,仍是值得关注的话题。 [more…]

Coffee Beginner's Bean Buying Guide | What beans should you buy when you first start drinking pour-over coffee? 10 high-value everyday coffee bean recommendations for pour-over/espresso extraction

In recent years, more and more people are drinking coffee, and buying beans has gradually shifted from "just grab whatever" to "I want it to taste good and be a good deal." For beginners just starting out, when buying coffee beans, besides looking for something economical, you also need to pay attention to whether it is consistent, whether it suits you, and whether it will be a letdown. Today, [more…]

Moka Pot Brewing Tutorial | Can You Use Only Half the Coffee Dose When Brewing with a Moka Pot? What Effect Does Reducing the Dose Have on the Moka Pot Brewing Process?

It's not hard to see that in almost all moka pot tutorials, we're told to fill the filter basket completely, then screw it tightly to the upper and lower chambers before brewing. In other words, whatever size moka pot you buy, you have to brew that corresponding amount each time. But some people say that sometimes they just want to drink [more…]

Cold Brew Coffee Beans Recommendation | What Are the Characteristics of Cold Brew Coffee? Which Coffee Bean Varieties Are Suitable for Cold Brew? Can Regular Coffee Grounds Be Used for Cold Brew?

Cold brew coffee is becoming more and more common nowadays. We are all so busy in our daily lives that we don't even have time to go buy a cup of coffee. In that case, cold brew coffee is the quickest way to get a cup of coffee right now. The fermented aroma and refreshing coolness of cold brew instantly make you feel at ease, and even in autumn and winter, it still makes you think of its taste. You only need to spend [more…]

Variety and Floral-Fruity Aromas: The Aromatic Genes of Geisha, SL Lines, and Heirloom Varieties

Same estate, same processing method—so why do some varieties fill the cup with floral aromatics while others taste utterly ordinary? Half of the underlying code for floral and fruity aromas is written into the coffee variety's genes. This article sorts through several star variety families to see how genes determine the aromatic destiny in the cup. Geisha: the pinnacle example of floral aroma. This one, from Eth... [more…]

Drip Bag Coffee Brewing Mistakes | Why Is Drip Bag Coffee Too Weak and Flavorless? What Are the Differences Between Black Drip Bag Coffee and Pour-Over Coffee?

For more specialty coffee knowledge, please follow our WeChat public account: Front Street Coffee (FrontStreet Coffee) Drip bag coffee and pour-over coffee share many similarities in their brewing methods. However, for the same coffee beans, pour-over coffee tastes somewhat better than drip bag coffee. Drip bag [more…]

Robusta Coffee Beans | Why is Robusta rarely seen in specialty coffee? What are the characteristics of the Robusta coffee variety?

Front Street believes everyone has probably heard of Arabica coffee. Currently, the coffee in specialty coffee shops on the market is mostly Arabica coffee beans, just like the coffee varieties at Front Street Coffee, which basically all belong to Arabica coffee. But today, Front Street wants to introduce one of the three major coffee varieties, Robu [more…]

How much coffee powder and water should you use in a moka pot? What powder-to-water ratio is suitable?: Bean selection advice based on everyday drinking habits

From light to dark roasts, the flavor focus gradually shifts from floral and fruity notes with bright acidity toward sweetness and balance, and then to nutty, cocoa, and full-bodied notes, with the extraction rhythm changing accordingly. None is inherently superior—whatever suits your way of drinking is the right choice. The moka pot works by steam-pressure extraction; simply fill the filter basket with ground coffee, no need to [more…]

What are the differences between espresso and Americano? A full analysis of espresso and SOE flavor characteristics

Many people are startled by the bitterness of their first espresso, wondering how such a small cup can be so bitter. In fact, bitterness is not all that espresso has to offer—behind it lies a rich aroma and a full-bodied mouthfeel. Starting from the characteristics of espresso, this article explores why it is bitter, where that bitterness comes from, and how SOE (Single Origin Espresso) is changing the stereotype that espresso is nothing but bitter. It will also explain the relationship between Americano and the espresso-based coffee system, helping coffee lovers gain a more comprehensive understanding of the differences between these two common coffees and their respective charms. [more…]

Exploring Brazil Santos Coffee: Flavor Analysis of a World Specialty Coffee Classic from the Port of Santos

When friends visit and are asked what coffee they'd like, many people reply, "I don't really know much about it—just make anything." This prompted us to come up with the idea of introducing the world's classic famous coffees. The first installment focuses on the representative of Brazil, the world's largest coffee-producing country—Brazil Santos Coffee. It comes from the state of São Paulo and is exported through the port of Santos, and with its No.2, 18-19 screen standard, it has become Brazil's highest-grade coffee. This article will analyze in detail its origin background, quality grading, flavor characteristics, and roasting suggestions, taking you through this classic choice that is mild and balanced, suitable for espresso and flavored coffee, and letting you feel its coffee charm that runs through Brazil's veins like samba. [more…]

French Press Recommendations | What is the historical origin of the French Press? Which brand of French Press is more affordable and better value?

WBC World Barista Championship competitor Suzuki Shiki once said that the advantage of a French press is its very simple brewing principle—anyone can use it, and differences in brewing technique won't cause variations in coffee flavor. A French press can very directly express the coffee's own flavors, and at the same time is not affected by filter paper altering the coffee's flavor. [more…]

How to Make Americano | How to Describe the Taste and Mouthfeel of Iced Americano? Can Drinking Americano Black Coffee Help You Lose Weight? How Do Beginners Choose Americano Coffee Beans?

What does Americano coffee taste like? A friend once described it to Front Street Coffee like this: "Do as you please." Americano is a product made by diluting espresso with water, so Americano is a drink that can be adjusted according to your own [more…]

Americano | When making an Americano, do you add water first or espresso first? Does the order of adding water affect the flavor and mouthfeel of an Americano black coffee?

Front Street Coffee has noticed that quite a few friends are still stuck on the question of "should you add water first or espresso first when making an Americano?" Because every time Front Street Coffee serves an Americano, there's always someone who asks: "The most authentic way to make an Americano should be to pour the espresso first and then the water, but why do most Americanos nowadays have the water poured first and the espresso after? [more…]

Coffee Grounds Filtration Tools | Filter Paper, Filter Mesh, or Filter Cloth: Which Is More Convenient and Effective for Filtering Coffee Grounds? What Are the Pros and Cons of Filters Made from Different Materials?

A pot of aromatic and enchanting coffee, of course, must be paired with elegant coffee equipment. When it comes to the wide variety of equipment, why do some people prefer certain types? Today we are going to talk about the equipment they like, and what magic it actually has that can change the coffee they brew. Using simple words and principles, we will [more…]

Coffee Types | What Are the Differences in Taste, Mouthfeel, and Characteristics Between Ice-Brewed Coffee and Cold Brew Coffee? How Long Can Ice-Drip and Cold-Brew Coffee Concentrate Be Stored in the Refrigerator?

For more specialty coffee knowledge, please follow our WeChat public account: Front Street Coffee (FrontStreet Coffee). Recently, Front Street came across a discussion asking "What's the difference between ice-brewed coffee and cold brew coffee?" Some replies said there was no difference, while others joked, "The difference is whether it's made by my hands. [more…]

Single-Origin Coffee | What Is the Coffee Flavor Wheel? How Can Coffee Beginners Learn to Taste Single-Origin Coffee? How Do You Describe the Flavor Characteristics of Pour-Over Coffee?

After years of development, specialty coffee has formed a scientific system. From cultivation and processing at the green bean stage, to roasting, and then to brewing and tasting, there is a very complete body of knowledge. The improvement of green bean quality, roasting, and brewing quality ultimately serves to give us a better experience when tasting coffee. [more…]

The Correct Brewing Method for Filter Coffee Bags: Can You Brew Yirgacheffe Drip Coffee Bags a Second Time? How Can Coffee Beginners Make Their Own Drip Coffee Bags at Home?

For more specialty coffee knowledge, please follow our WeChat official account: Front Street Coffee (FrontStreet Coffee). As more and more people join the coffee-drinking ranks, many white-collar workers and university students around Front Street are doing the same—even high schoolers have started drinking pour-over. Compared with the one-dimensional taste of instant coffee, [more…]