New tea beverage brands are all seeking differentiated breakthroughs through combinations of "vegetables + fruit + tea." ChaPanda recently launched its own super vegetable series, introducing two products at once: "Light & Refreshing Kale" and "Cleansing Wheatgrass." Kale has long been commonplace in the fruit-and-vegetable tea space, while wheatgrass, a somewhat unfamiliar ingredient, has sparked curiosity and discussion among consumers. From ingredient pairings to taste experiences, from cat owners' amusing associations to store employees' prep workload, this new product has generated considerable buzz on social media. This article walks you through the ins and outs of ChaPanda's new plant-based tea products and the real feedback from the first wave of tasters. [more…]

Since Heytea launched its Super Botanical Tea series, fruit and vegetable juice drinks have quickly gained popularity, with major brands rushing to follow suit. ChaPanda recently rolled out its "Super Veggie" series in 14 cities including Beijing and Shanghai, among which "Detox Wheatgrass" sparked heated discussion online because its main ingredient closely resembles cat grass and livestock feed. This drink pairs wheatgrass with fresh fruits such as apple, pineapple, and Shine Muscat grapes, and the company emphasizes that no concentrated juice is used. Consumers report that it tastes refreshing, but kitchen staff's workload has increased accordingly, while some customers have raised concerns about the food safety of fruit and vegetable juices. [more…]

Tea Baidao's recently launched "Super Veggie" drink series, from the wheatgrass-starring "Cat Grass Juice" to the bell pepper mixed fruit "Vitamin C Fast Burn Bell Pepper," has attracted a large number of consumers eager to try the novel combinations, and has also driven store sales growth. However, the other side of the product's hot sales is the heavy manual juicing task facing back-kitchen employees. Because stores use smoothie machines rather than professional juicing equipment, the fruits and vegetables are blended into a thick puree, and employees must repeatedly knead and squeeze filter bags to extract juice. During peak periods, demand exceeds supply, leaving many staff members crying out in despair. This article will take you behind the scenes of the real production process and the voices of employees behind this fruit and vegetable juice craze. [more…]

This year, the popularity of fruit-and-vegetable teas in the beverage market has continued to rise. After Heytea helped make this category a hit, major chain brands rushed in one after another, putting vegetables like kale, wheatgrass, and beetroot into drink cups. As common fruits and vegetables ceased to feel novel, brands began looking for breakthroughs in niche ingredients. The turmeric series recently launched by Goodry is one example, yet this new product centered on a health concept unexpectedly sparked widespread controversy over its taste. Consumer reviews of turmeric were mixed, and especially the much-loved juicy orange bits drink from last year drew a strong backlash from longtime customers after turmeric was quietly added to it. Faced with an avalanche of complaints and criticism, Goodry urgently issued a notice on the same night it updated its menu and adjusted the recipe of this popular drink overnight. [more…]

Tea Baidao has been rolling out new products frequently lately—wheatgrass juice, bell pepper fruit-and-vegetable tea, and the gorgeous strawberry have all taken turns on the menu. Now it has been revealed that the chain is requiring its stores to purchase woks and stock tapioca starch, having staff hand-roll the balls and stir-fry the pearls fresh. As soon as the news broke, milk tea fans were full of anticipation, but frontline workers were wailing in despair, saying outright that "my heart is dead" and "I want to escape." Can freshly made pearls really improve the taste? How can the contradiction between a brand's pace of new launches and store staffing be resolved? This article takes you through the uproar caused by pearls. [more…]

On February 7, ChaPanda launched a new bamboo-aroma oolong series. Among them, Bamboo-Aroma Kiwi uses Anxi Tieguanyin from Fujian as its tea base, paired with kiwi fruit pulp and wheatgrass. The official claim is that it uses kiwi from Zhouzhi County, Xi'an, highlighting selling points such as fresh fruit pulp, natural healthiness, and low calories to cut greasiness. However, after the new product launch, many consumers posted on social platforms reporting discomfort after drinking it, such as astringent mouthfeel, numb lips, and throat irritation. Some speculated that it was caused by unripe kiwi, while others suspected an allergic reaction. In response, ChaPanda has not yet made an official response. This article reviews the course of the incident, consumer feedback, and analysis of possible causes, and recommends related products from Front Street Coffee for coffee lovers. [more…]

As the winter strawberry season arrives, major chain tea brands are launching strawberry-related drinks one after another. ChaPanda has brought back its signature strawberry drink in response to fan demand, while also keeping up with the fruit-and-vegetable juice trend by launching a strawberry version of its Light & Refreshing Kale drink and a brand-new item, Divine Beauty Strawberry. Among them, Divine Beauty Strawberry is made fresh with ingredients such as roselle, strawberries, and pineapple, and has been dubbed a "natural liquid blush" by the official brand, attracting many consumers to try it. However, a production video released by an employee revealed the cumbersome and labor-intensive manual juicing process behind this drink—a full pot of ingredients can yield only two cups after manual squeezing, and the filter bags frequently burst from the pressure, prompting collective complaints from staff. The inefficient production method has also led some netizens to worry about hygiene conditions. [more…]