Popular specialty coffee brand o.p.s. has officially launched its "On The Move" city tour program, with the first stop at the Awakening Coffee Festival in Shenzhen's Excellence Center. The event runs from April 29 to May 5, a total of seven days. After the announcement, fans flooded the comments section calling for the brand to come to their cities, and the founder responded that future stops would be arranged based on the number of likes. On opening day, a long line formed in front of the o.p.s. booth early in the morning, and even the 30-degree heat and the constraints of a weekday could not dampen everyone's enthusiasm. Some people queued for over four hours just to taste the legendary "ceiling of specialty coffee." This time, o.p.s. brought two seasonal sets, each containing three specialty drinks, one of which is alcoholic, all priced at 118 yuan. [more…]

Shanghai's popular specialty coffee brand o.p.s. teamed up with Guangzhou-based local brand JPG to create a three-day pop-up event in Shenzhen's Nanshan OCT, serving as the first stop of this year's city tour plan. As soon as the news broke, it ignited the enthusiasm of Shenzhen coffee lovers. However, the first day of the event unfolded in a way that caught everyone off guard: the official poster stated a noon start time of 12 PM, but in reality, it kicked off early at 9 AM. A large number of fans who arrived on time were left empty-handed as the number tags had long been distributed. Even those who managed to get a number tag had to wait in batches until 4 or 5 PM to actually get their drinks. The organizers neither issued a formal notice after the time change nor promptly announced the sell-out information. This highly anticipated collaborative pop-up sparked widespread dissatisfaction on its very first day due to poor organization. [more…]