What Went Wrong at the o.p.s. Shenzhen Specialty Coffee Pop-Up
Shanghai specialty coffee brand o.p.s. and Guangzhou's JPG opened a three-day pop-up in OCT, Nanshan, Shenzhen, on March 13. The official poster listed a noon start, but the event began around 9 a.m., so the day's number tags were gone before most fans arrived. Organizers posted no notice of the earlier start or the sell-out, leaving many visitors without drinks.
Even visitors who secured a number tag waited in batches until 4 or 5 p.m. for their drinks. The pop-up was the first stop of o.p.s.'s city tour, and past events drew strong local interest, showing how quickly coffee culture news spreads. The first-day failure points to a gap between promotion and on-site operations.
Shanghai's popular specialty coffee brand o.p.s. teamed up with Guangzhou-based brand JPG to create a three-day pop-up event in OCT, Nanshan, Shenzhen. As the first stop of this year's city tour plan, the news ignited the enthusiasm of Shenzhen coffee lovers as soon as it was announced. However, on the first day of the event, an unexpected scene unfolded: the official poster stated a start time of 12 noon, but the event actually kicked off as early as 9 a.m. A large number of fans who arrived on time were left empty-handed as the number tags had long been distributed. Even those who got a number tag had to wait in batches until 4 or 5 p.m. to get their drinks. The organizers neither issued a formal notice after changing the time nor promptly publicized the sell-out information. This much-anticipated collaborative pop-up triggered widespread dissatisfaction on its very first day due to poor organization.
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Not long ago, Shanghai's quite popular specialty coffee brand o.p.s. announced that it would join hands with Guangzhou-based brand JPG to co-host a three-day limited-time pop-up event in OCT, Nanshan, Shenzhen.
It is understood that o.p.s. launched a city tour plan in the past two years, and the pop-up events held in each city it visited could stir up quite a buzz locally. Therefore, when o.p.s. announced that the first stop of this year's tour would land in Shenzhen, many local coffee lovers turned their attention to the news, speculating about what kind of surprise the collaboration between o.p.s. and Guangzhou-based brand JPG would bring.
On the morning of March 13, many fans who had come attracted by the reputation arrived at OCT, Nanshan before the event officially began, and found the JPG store full of anticipation. However, to everyone's surprise, a long line had already formed on site, and quite a few people inside the store were already trying the drinks, making it look like the event had been going on for some time.
This scene left many customers who had made a special trip confused. Only after inquiring with the reception staff did they learn that all of the day's number tags had already been distributed. In response, local residents and out-of-town visitors who had come to the site full of enthusiasm could not help but feel dissatisfied.
They pointed out that the official poster indicated the event start time as 12 noon, but according to photos posted by some bloggers and statements from staff, the event had actually started at 9 a.m. As a result, fans who arrived three hours early to line up were able to enter the store early to experience it, while those who lined up after 12 noon under the scorching sun could only make a wasted trip.
In addition, customers waiting in line on site said that even if they were lucky enough to get a number tag, it did not mean they could immediately enter the store to experience it; they had to enter in batches according to the time slot marked on the number tag. Many people reported that if they got a number tag around 12 noon, they would have to wait until 4 or 5 p.m. to drink o.p.s.'s specialty beverages.
The unexpected on-site situation and the event experience falling short of expectations left many users deeply disappointed. In their view, since the event time was moved earlier, the organizers should have informed the public of the changed time on public platforms. But in fact, neither coffee brand issued a formal statement after changing the event time, nor did they promptly announce through prominent public channels that the products were sold out, so many people could not learn about the on-site situation in time and made special trips only to find they had come in vain.
In the impression of many coffee lovers, o.p.s. and JPG are both "frequent event organizers" with rich experience in planning and managing pop-up events. It was unexpected that this limited-time collaborative event would fall into such chaos on the very first day, leaving many users deeply disappointed with this highly anticipated pop-up event and prompting them to exclaim, "This line is just ridiculous!"
Image source: Xiaohongshu
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The above content is compiled by CoffeeHunters, a coffee news website.
