Recently, Chagee's new product "Wanli Mulan" quickly gained popularity due to its support for International Tea Day and the "100 Million Cups Free in 7 Days" campaign. However, many consumers reported insomnia and heart palpitations after drinking it, with some even seeking medical attention overnight for electrocardiograms. The brand's customer service explained that tea polyphenols in the black tea base might trigger allergic reactions. According to the public ingredient list, a medium 470ml cup of "Wanli Mulan" contains caffeine close to two shots of espresso. Similar issues have occurred with Chagee's other hit product, "Boyazhuxian." In fact, market regulators' spot checks found that some milk teas have caffeine levels far exceeding coffee; in 2020, a spot check in Haiyan County, Zhejiang, revealed caffeine levels up to 460mg/kg in milk teas and fruit teas. This article will focus on this incident, trace the origins of the caffeine issue in milk tea, and explore how brands should more clearly inform consumers about drinking risks. [more…]

When the red songstress meets the green mermaid, a wave of online revelry sparked by a coincidence in signage placement unfolds. Chagee and Starbucks—one sells tea, the other coffee—were playfully paired as a red-and-green couple by netizens at an alley entrance in Cicheng Ancient Town, Ningbo. From jokes about "Chinese women's restroom vs. foreign women's restroom," to Chagee setting sales targets against Starbucks on International Tea Day, and to the insomnia meme triggered by the caffeine content response for "Wanli Mulan," these two major brands keep colliding both offline in the same frame and online in trending topics. Front Street Coffee walks you through the fun and the real rivalry behind this "public restroom commercial war." [more…]

In recent years, mainland new-style tea beverage brands have been rushing into Hong Kong one after another, with Mixue Ice Cream & Tea, Heytea, Nayuki, and Shuyi Tealicious having already established a presence. On September 28, Chagee, positioned as a mid-to-high-end brand, opened its first store in Hong Kong at K11 Art Mall in Tsim Sha Tsui, right next to Nayuki and Heytea. On opening day, they invited Charmaine Sheh to make an appearance and rolled out promotions like buy-one-get-one-free, attracting long queues of customers with wait times reaching three to five hours. This article sorts through key information including store design, product pricing, promotional activities, and market prospects to give you a quick look at this Hong Kong tea beverage frenzy. [more…]

Recently, at the location of the former Manner store at the Wujiang Road subway entrance in Shanghai, a "Chaji Xiancui" construction hoarding has appeared. Its English signage is highly similar to that of Chagee, and together with the slogan "COFFEE OR TEAPRESSO?", it has sparked speculation about whether this leading tea beverage brand is planning to enter the coffee sector. However, according to fans, Chaji Xiancui is actually a sub-brand under Chagee that specializes in "concentrated brewed tea." Its store equipment resembles semi-automatic espresso machines, using high-temperature and high-pressure extraction to produce tea concentrate, which is then blended with dairy products; the products still fall within the tea beverage category. At present, the brand has already opened two stores in Shanghai, and the Wujiang Road hoarding is for a new store that is about to open. [more…]

CHAGEE recently launched its winter new product "Qingshan Qigu" across its nationwide stores, featuring Wanxi yellow large-leaf tea paired with brown rice buckwheat and milk. The official description highlights its rich aroma of scorched rice and roasted rice. However, after this new product hit the market, consumer feedback has been sharply polarized—aside from disputes over the flavor, a large number of netizens have complained on social media about being unable to sleep all night after drinking it, with the number of insomnia posts even far exceeding taste reviews. According to the brand's published nutritional information, the product contains approximately 24.9mg/100ml of caffeine, which translates to about 144.4mg of caffeine in a large 580ml cup. Is it the caffeine at work or individual differences? This article takes you to find out. [more…]

Tea beverage brand Gu Ming recently launched a 9.9 yuan milk tea unlimited drinking promotion, and starting today, it is distributing 500,000 free vouchers at scheduled times through its mini-program, adding momentum to the campaign. However, after a large number of consumers entered the activity page right at 12 o'clock, they encountered long periods of blank screens and crashes in the mini-program, and related topics once topped the trending searches. According to user feedback, the mini-program had already begun lagging a few minutes before the event started, and after 12 o'clock the server went down for nearly half an hour due to a sudden influx of a large number of requests; even repeatedly refreshing or switching to the computer version made it difficult to load. This is not the first time Gu Ming's mini-program has had problems during popular activities. Long-time users said that previous limited-time activities such as buy-one-get-one-free also often encountered interface crashes, and although they reported poor experiences many times, no obvious improvement was seen. [more…]

On Monday of this week, Chagee launched a five-day limited-time promotion. From March 2 to March 6, consumers could enjoy a buy-one-get-one-free offer on exclusive drinks purchased daily from 9:30 to 10:30 through the "Morning Elephant Good" early-series section of the official mini-program. During the promotion period, 100,000 cups of milk tea were also given away each day for 0.01 yuan through a password-guessing format. The event attracted a large number of milk tea fans right from the start, who raced to grab coupons at the exact time and invited others to join group orders, while buyer show-off posts on social media also helped drive its spread. However, by the third day, users in many places reported that multiple exclusive drinks in the event section showed as sold out and could not be ordered, and that the drink categories available at some stores did not match the eight officially advertised. Some new products were even marked as sold out in the event area while still being available for regular single-item ordering through other channels. Stores explained that materials were being consumed too quickly and that they could only adjust delistings based on inventory, but consumers did not fully accept this explanation. [more…]