How to make coffee with a coffee maker: why the Guming free-order mini-program crashed at 12 o'clock

Tea beverage brand Guming launched a 9.9 yuan all-you-can-drink milk tea promotion and planned to give away 500,000 free vouchers at scheduled times through its mini-program. When consumers entered the campaign page at 12 o'clock, many saw blank screens and crashes. The server outage lasted nearly half an hour as a short-term surge of requests overwhelmed the system, and the topic reached trending searches.

The failure is not isolated. Long-time users said earlier limited-time promotions, including buy-one-get-one-free offers, also ran into interface crashes, and repeated feedback produced no obvious improvement. Beyond the free vouchers, the campaign includes large numbers of 4.9 yuan and 8.9 yuan coupons, so traffic spikes are likely to keep testing the platform's capacity.

Tea beverage brand Good-mee recently launched a 9.9 yuan all-you-can-drink milk tea promotion and, starting today, will distribute 500,000 free vouchers at scheduled times through its mini-program to boost the campaign. However, after a large number of consumers entered the campaign page right at 12 o'clock, they encountered prolonged blank screens and crashes in the mini-program, and related topics once climbed onto the trending search list. According to user feedback, the mini-program had already begun lagging several minutes before the event started, and after 12 o'clock the server fell into an outage of nearly half an hour due to a short-term surge of requests, making it difficult to load even after repeated refreshes or switching to the desktop version. This is not the first time Good-mee's mini-program has had problems during popular campaigns. Long-time users said that previous limited-time promotions such as buy-one-get-one-free also often encountered interface crashes, and although they gave feedback many times about the poor experience, no obvious improvement was seen.

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The day before yesterday, tea beverage brand Good-mee launched a 9.9 yuan all-you-can-drink milk tea promotion, which will last for half a month. In order to draw more consumers' attention to the campaign, starting today the brand will distribute 500,000 free vouchers at scheduled times through its mini-program, adding more fuel to this 9.9 yuan discount campaign.

It is reported that in addition to free vouchers, Good-mee's campaign also includes a large number of 4.9 yuan and 8.9 yuan coupons. Fans attracted by the campaign benefits had already been waiting early, ready to open the mini-program and grab them as soon as 12 o'clock arrived.

However, a large number of users found that when they entered the campaign page right on time and excitedly entered the code, what greeted them was not a prompt saying they had won a free order, but a blank screen. Many speculated that the number of people participating in the campaign was too large, causing the mini-program to be overwhelmed and crash directly.

For a time, fans posted on social platforms to complain about the unreliable mini-program. Under Good-mee's official account, a large number of comments and screenshots about the mini-program crash appeared, and #Good-mee crashed# once jumped onto the trending search list, sparking discussion.

According to official promotion, 100,000 free vouchers would be distributed through the mini-program at 12 o'clock today. But netizens who waited on time for the campaign to officially begin said that the mini-program had already begun lagging and failing to load the interface several minutes before the event started.

After 12 o'clock, the mini-program crash worsened. The server was unable to handle the large number of user requests pouring in within a short time and fell into an outage of nearly half an hour. Many people reported that even after manually refreshing multiple times or even switching to a computer to enter the mini-program, they still could not successfully load the campaign page.

In fact, the activity of entering a code to grab free vouchers is not new and has long been one of the commonly used promotional methods by tea beverage brands. Previously, Chagee used this format when promoting its new product Wanli Mulan, and the mini-program also briefly lagged when the campaign opened. However, users who participated in both voucher-grabbing campaigns said that the outage in Good-mee's campaign this time lasted too long, resulting in a user experience not as good as Chagee's.

Today, mini-programs have already become the most commonly used ordering tool for tea beverage consumers and an important platform for official discount campaigns. Therefore, in the eyes of netizens, official mini-programs should receive attention from brands, and during popular campaigns especially, they need to be carefully maintained so that customers can place orders and make purchases normally.

But Good-mee's mini-program has already had problems more than once. Long-time users said that when the brand previously launched limited-time campaigns such as buy-one-get-one-free, there was a certain chance of encountering campaign page crashes, which was already "routine operation." Customers had long given feedback to the brand many times about the poor user experience of the mini-program, but the official side did not seem to take it seriously.

Most consumers believe that if Good-mee wants to use promotions, limited-time free orders, and other campaigns to attract public attention and drive store sales, it should make full preparations before the campaign starts and give fans a better experience, rather than making eagerly expectant users go through repeated program crashes, which causes dissatisfaction and even resistance toward the brand.

Image source: Xiaohongshu

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The above content is compiled by CoffeeHunters, a coffee news website.