Recently, a second-hand ice machine has stirred up controversy between NetEase and Nestlé. A second-hand ice machine bearing Tencent's logo was discovered in NetEase's break room. NetEase later confirmed that the equipment came from Tencent and accused Nestlé of concealing the source of the second-hand equipment and illegally reselling it, in suspected violation of food safety regulations. NetEase has reported Nestlé and its agency company to the State Administration for Market Regulation. Nestlé responded that the ice machine was not produced or provided by it. The incident continues to escalate and has drawn widespread attention. [more…]

Recently, the agency agreement dispute between Blizzard and NetEase has become a hot topic. After Blizzard proposed conditions including a six-month renewal, NetEase responded with a tough stance and launched a 13-yuan "Blizzard Green Tea" at its campus café, which was quickly embraced by employees. Subsequently, new items such as "Blizzard Has No Heart" were introduced, and creative dish names with plenty of innuendo appeared on the menu. Behind this business game, coffee unexpectedly became a vehicle for expressing attitudes. This article takes you through the whole incident and lets you savor the distinctive flavor of this cup of "Blizzard Green Tea." [more…]

In recent years, domestic demand for coffee has continued to climb, attracting many brands to enter the fray across industry lines. New-style tea drink brand Lelecha has also launched an independent coffee brand—Doudoule—and opened its first store in Shanghai. Previously, tea drink brands such as Naixue Tea had already stepped into the coffee sector, and the integration of tea drinks and coffee is becoming a new industry trend. Doudoule continues Lelecha's strict quality requirements, launching products such as the Dirty series coffee, priced at 15-28 yuan. At the same time, Lelecha is continually closing the distance with young consumers through cross-industry marketing. This article will provide an in-depth analysis of Doudoule's features, market strategy, and the challenges it faces, and explore the prospects for tea drink brands expanding into coffee. [more…]

Cao Ying shared a terrifying experience on Weibo: after staying up late for consecutive nights, she drank strong coffee to stay alert, only to suddenly experience heart palpitations, difficulty breathing, and numbness in her hands and feet while on the highway, nearly causing a car crash. After emergency treatment, she gradually recovered by 3 a.m. She speculated that the cause might be related to caffeine intoxication, low blood potassium, and her own asthma. Cao Ying reflected on her narrow escape and reminded everyone that taking care of oneself is also a way to love one's family. This article will detail the sequence of events, include the original text of her Weibo post, and also sound a warning bell for coffee lovers to drink in moderation. [more…]

Blue Mountain coffee comes from the Blue Mountains in western Jamaica, with an annual output of only about 700 tons. It is famous for its balanced and intense flavor profile—acidity, aroma, body, and sweetness—tempered by a slight bitterness, making it the finest among single-origin coffees. Due to its scarce production, "specialty Blue Mountain" blends based on Blue Mountain beans are commonly found on the market. To fully showcase the Blue Mountain flavor, the siphon is widely recognized as the most suitable brewing device, as it is easy to operate and extracts comprehensively. Meanwhile, the Jamaican authorities have signed an agreement with the Hangzhou Coffee and Western Food Industry Association, allowing Blue Mountain green beans to be sold directly to China, bypassing Japanese agents, which is expected to significantly reduce costs. Front Street Coffee recommends paying attention to this change, which will bring enthusiasts a purer Blue Mountain experience. [more…]