Monday, September 21 2026

NetEase Launches Blizzard Green Tea Coffee in Response to Blizzard Contract Renewal Dispute, 13 Yuan Pricing Sparks Heated Debate

Recently, the agency agreement dispute between Blizzard and NetEase has become a hot topic. After Blizzard proposed conditions including a six-month renewal, NetEase responded with a tough stance and launched a 13-yuan "Blizzard Green Tea" at its campus café, which was quickly embraced by employees. Subsequently, new items such as "Blizzard Has No Heart" were introduced, and creative dish names with plenty of innuendo appeared on the menu. Behind this business game, coffee unexpectedly became a vehicle for expressing attitudes. This article takes you through the whole incident and lets you savor the distinctive flavor of this cup of "Blizzard Green Tea." [more…]