As the primary raw material, water not only makes up the vast majority of a cup of black coffee, but also influences the extraction of different substances, thereby producing distinct flavors and mouthfeel. Therefore, all of us should understand the importance of water to coffee. Common drinking water on the market varies from brand to brand, in the ingredients it contains, and in its purification processes. [more…]

Water is the largest component of black coffee and directly participates in and influences the extraction process, so differences in water quality often bring about completely different flavor expressions. There are many types of bottled water on the market, with prices ranging widely from high to low, and whether more expensive water is more suitable for brewing coffee has become a question for many brewing enthusiasts. This article uses two types of bottled water with明显 price differences as test subjects, and adds Nongfu Spring, commonly used in stores, as a control, conducting blind tasting comparisons with two coffees, Yirgacheffe Red Cherry and Diamond Mountain. At the same time, from the perspectives of acidity and alkalinity, softness and hardness, TDS, and calcium and magnesium ions, it explains the principles by which water quality affects extraction, helping coffee enthusiasts understand how to choose more suitable water for brewing coffee. [more…]

Luckin Coffee has once again demonstrated its astonishing speed in launching new products, rolling out six new items in a single day, four of which are city-exclusive, with only the "Slacking Off Coconut Latte" available nationwide. This new product, which adds 0-fat konjac crystal balls to the iced coconut base, has been criticized as old wine in new bottles, yet its catchy name and "slacking off" theme precisely strike a chord with office workers' emotions, sparking widespread discussion on social platforms. Netizens outside the designated cities have complained about being unable to try it, while Luckin's tactic of riding internet buzzwords to drive marketing once again confirms its dual prowess in product innovation and topic creation. Since 2020, Luckin's pace of new product launches has continued to accelerate. In the face of homogenized competition in coffee and tea beverages, whoever can precisely grasp young consumers will seize market opportunities. [more…]

Recently, a Heytea store in Shenzhen has landed in a whirlwind of public opinion for recruiting only employees aged 18 to 25. After a job seeker over 25 was rejected, it sparked heated discussion among netizens. Some criticized it as blatant age discrimination, while others believed that because work at milk tea shops is intense, companies have the right to choose freely. Behind the incident, it reflects the widespread preference for the "youth dividend" in the current job market, as well as the difficulties faced by middle-aged job seekers. Legal professionals pointed out that such a practice is suspected of violating the Labor Law and the Employment Promotion Law, and the Shenzhen Federation of Trade Unions also spoke out in criticism. Heytea responded that it was a communication deviation at a single store. Who is right and who is wrong in this controversy? Will young people over 25 still continue to drink Heytea? [more…]