Shape coffee talk: why the Halloween pumpkin milk green tea sparked complaints
Ahead of Halloween, 1DianDian launched a limited drink called Trick-or-Treat Pumpkin Milk Green Tea, described as Beibei pumpkin puree blended with salted egg yolk paste made from Guangdong Meizhou shelduck eggs. After a photo of in-store preparation spread online, the coiled orange-yellow puree drew shocked reactions, and tasters said the egg yolk overwhelmed the pumpkin.
Some consumers compared the mouthfeel to lotus seed paste and egg yolk mooncakes, noting the pumpkin flavor barely registered. Others argued the reaction was overblown, since pumpkin flesh is naturally orange-yellow and looks different once stirred into milk tea. The drink shows how much visual shape and texture shape acceptance of a new beverage, whatever it is made of.
As Halloween approaches, major beverage brands are rolling out festive limited-edition products. 1DianDian recently launched a Halloween drink called "Trick-or-Treat Pumpkin Milk Green Tea," officially described as blending Beibei pumpkin puree with salted egg yolk paste made from Guangdong Meizhou shelduck eggs. However, after a photo of the drink being made in-store circulated online, the winding, coiled appearance of the pumpkin puree sparked visual shock and heated discussion among netizens. Some consumers who tried it also reported that the salted egg yolk flavor was too overpowering, while the pumpkin taste was barely noticeable, with a mouthfeel resembling lotus seed paste and egg yolk mooncakes. Is this a creative breakthrough or a flavor flop? This article will give you a comprehensive look at the real reviews and the story behind this new Halloween product.
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As Halloween draws nearer, pumpkin-themed drinks are beginning to appear on the market one after another. 1DianDian recently launched a festive limited-edition drink called "Trick-or-Treat Pumpkin Milk Green Tea." However, when a photo taken during in-store preparation circulated online, many netizens' anticipation was instantly dampened, replaced by a flood of questions—"What on earth is this?"
From the exposed image, a staff member is holding a transparent takeaway cup, with an orange-yellow, soft, and winding paste-like substance coiled at the bottom. Although the poster labeled it "pumpkin puree" to explain the ingredient in the cup, this indescribable mass still delivered a strong visual impact to many onlookers. Some imaginative netizens joked that the ingredient's color and shape looked like it had "a bit too much dampness."
Of course, some rational voices pointed out that pumpkin flesh is naturally orange-yellow, and after being blended into a paste-like ingredient for milk tea, its appearance can indeed easily cause misunderstandings—netizens need not overreact. In their view, once the pumpkin puree is added to the drink and stirred together with the milk tea, the finished product won't look as evocative as the raw ingredient state.
However, when the first batch of adventurous consumers got their hands on 1DianDian's new product and, ignoring its appearance, took a big gulp, they all began to suspect their drink had been made wrong. "Who put mooncake filling in the milk tea?!"
According to the official introduction, the new Halloween product "Trick-or-Treat Pumpkin Milk Green Tea" incorporates puree made from Beibei pumpkin and salted egg yolk paste made from Guangdong Meizhou shelduck egg yolks, among other ingredients, intending to bring users a novel experience through this uncommon combination.
But some consumers who tried it reported that they only tasted an overpowering salted egg yolk flavor in this drink, as if they had bitten into a lotus seed paste and egg yolk mooncake—"sweet one moment, salty the next"—frankly saying the taste was hard to describe. Pumpkin lovers, meanwhile, made no secret of their disappointment with 1DianDian, saying they didn't taste a rich pumpkin flavor in this new product and that "Salted Egg Yolk Milk Green Tea" would actually be a more fitting name.
Interestingly, 1DianDian employees also quietly appeared in the comments section, leaving feedback from taste tests before the new product launched. "Let's just say, we made it ourselves in private—after you drink it, you won't want to eat anything." "I asked a staff member whether the new product could be made as a hot drink tomorrow, and the staff member secretly told me: it's really bad."
From the indescribable appearance of the raw ingredients to the taste and mouthfeel that fell short of expectations, 1DianDian's fans had long lost their initial excitement for this new Halloween product. They admitted that although the brand's new product showed ingenuity, putting mooncake filling into milk tea is not something consumers can accept.
However, some netizens believe that Halloween has always had a holiday tradition of making prank "dark cuisine," and 1DianDian's "Trick-or-Treat Pumpkin Milk Green Tea" fits this requirement quite well in both appearance and taste. From this perspective, the brand's festive new product actually hits the theme perfectly and can bring users a sense of Halloween atmosphere.
Image source: Internet
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