White coffee what is it, and why Tims lunch boxes missed

Tims entered the light meal market with lunch boxes in several flavors and sizes, with calorie information printed on the packaging. The first wave of customers said the actual boxes looked far different from the promotional photos and that the taste was poor. Store employees also complained the boxes are slow to prepare and cause chaos during peak hours.

The product relies on reheated pre-made food, and staff said they would prefer it be pulled from shelves. The launch reflects a broader light eating trend, but it also raises the question of how cafes position themselves. Readers asking white coffee what is it should note that white coffee refers to beans roasted with margarine and often served with sweetened condensed milk, a different drink from the healthy coffee positioning Tims is testing with these lunch boxes.

In recent years, the trend of healthy eating has gained momentum, and light meal products have become a consumer hotspot. The chain coffee brand Tims has also jumped on the bandwagon, launching light-body lunch boxes in an attempt to grab a share of the light meal market. However, this new product, which was highly anticipated, has been questioned by the first batch of consumers due to the large discrepancy between the actual product and its advertising, as well as its poor taste. Even more surprising, Tims store employees are also collectively complaining, saying these lunch boxes are cumbersome to make and cause chaos during peak hours, and they wish the product would be pulled from shelves immediately. From reheating pre-made food to complaints echoing through the back kitchen, what exactly has this light meal lunch box gone through? This article takes you through the real reactions behind Tims' new product, while also providing reference for readers who care about coffee and light meal pairings.

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Nowadays, the concept of healthy eating is being accepted by more and more consumers, and light meal products have become popular as a result. Many chain brands have sensed the business opportunity and have incorporated such products into their menus to respond to customers' current consumption preferences.

Tims, which markets itself with "warm food + coffee," recently officially announced the launch of light-body lunch boxes, formally entering the currently popular light meal market. It is understood that Tims has prepared light meals in multiple flavors and different sizes for customers to choose from this time, and the packaging also indicates calorie information, making it convenient for consumers to calculate their calorie intake themselves.

In many people's eyes, Tims has always been a coffee brand where bagels are more famous than coffee. This launch of a light meal series and expansion of lunchtime options naturally sparked the interest of "white people's food lovers," and some even joked that Tims might be about to transform from a coffee shop into Tianhao Grand Canteen.

But when expectant users received their takeout and lifted the lid, the expressions on their faces turned to confusion. In the official posters, Tims' lunch boxes are all packed to the brim, with various ingredients arranged beautifully, making one's appetite surge at a glance. But the actual product they received not only did not look as substantial as in the promotional images, but also had an unremarkable appearance, and fans' beautiful imagination inspired by the promotional images instantly shattered.

In terms of taste, many of the first tasters gave reviews like "the taste is hard to describe in one word," and the disappointment in texture made diners say bluntly, "This new product is hard to praise."

In response, Tims store employees helplessly said that customers' reviews were indeed true, and that most of the ingredients in the light meal lunch boxes launched by the brand this time are pre-made products. They revealed that according to the official preparation process, they only need to take the cold pre-made food from the refrigerator, put it into the oven in portions to heat for a period of time, and then place it into the packaging box one by one.

Interestingly, although the production process of the lunch boxes does not sound complicated, Tims employees wish these light meal products would be taken off the shelves as soon as possible. Many workers said bluntly that the moment they see a lunch box in an order, they "see darkness before their eyes again and again," complaining, "Every time I make one, I have to curse like a resentful woman," "I really don't want to make this thing at all," "This thing is so hard to make, the back kitchen brothers curse all day long."

The staff said that light meal orders are mostly concentrated around noon, and this period happens to be the store's peak period, so they often have to make coffee, bagels, light meals, and other products at the same time. Once they encounter customers and delivery riders urging orders, most of them just feel overwhelmed, and they say that since the lunch boxes were launched, the number of times they have argued with riders has increased.

So aside from complaining, the workers hope that consumers can give more feedback to the official side, so that these pre-made lunch boxes can be removed from the menu as soon as possible, sparing them from continuing to hurriedly make white people's food in the coffee shop.

Image source: Xiaohongshu

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The above content is compiled by CoffeeHunters, a coffee news website.