Why Scheduled Coffee Shop Chants Drew Staff Support

A customer complaint about staff at a Grandpa Doesn't Brew Tea store shouting slogans on a fixed schedule resonated widely online, with many saying the sudden promotions felt noisy and startling. The brand required timed voice promotions, including a welcome every five minutes and fixed scripts for customers and delivery riders. Surveillance checks and pay deductions enforced the schedule, so employees faced punishment for shouting too little.

Instead of resenting the complaints, accused staff thanked customers and urged more of them, because outside pressure was their only route to change. The episode reflects a wider tension in chain beverage retail, where after coffee or tea service, scripted promotion can disrupt the quiet atmosphere customers seek and push frontline workers into a difficult spot between brand rules and public feedback.

Recently, a customer complained on social media that employees at a Grandpa Doesn't Brew Tea store frequently shouted slogans, saying they had wanted to rest quietly but were startled by sudden advertising phrases and describing the experience as like walking into a pyramid scheme den. The post quickly resonated with consumers in various places, many of whom said they had been startled by similar scenes and considered such overpromotion both noisy and off-putting. Interestingly, however, when customers complained to the brand, the accused staff members were not displeased but instead thanked them repeatedly and encouraged more complaints. It turned out that the brand required employees to do timed voice promotions, including shouting "Welcome" every 5 minutes and saying fixed scripts to customers and delivery riders; if surveillance caught them slacking off or shouting too little, they could face punishment copying and pay deductions. Employees were full of complaints, and onlookers also called on the brand to listen to real feedback and cancel this mandatory requirement that annoys customers and exhausts staff.

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Recently, a complaint post on social media titled "Grandpa Doesn't Brew Tea, I've Put Up With You for a Long Time" attracted the attention of many netizens.

According to the poster, they had previously visited a Grandpa Doesn't Brew Tea store and noticed that several employees would shout advertising slogans in unison every so often. The customer, who had originally planned to rest quietly in the store, found it very abrupt and noisy, saying frankly that the staff shouting slogans without warning was startling, and joked that they felt as if they had stumbled into some old-style pyramid scheme den.

After this unpleasant experience was posted online, it unexpectedly struck a chord with consumers across the country. "I was passing by Grandpa Doesn't Brew Tea and it suddenly started welcoming people, and my bestie and I were both startled," "I heard the employees couldn't even finish shouting it in one breath, and it scared me too, really speechless," "Shouting every now and then, scaring people to death, really ruins goodwill," "When I hear it, I don't even dare go in."

Some netizens analyzed that the brand may have initially arranged for employees to shout a few promotional phrases from time to time to remind customers in the store about recently launched products. But advertising voice promotions that come without warning and at too high a frequency will more or less disturb customers who just want a short rest, making them feel it is noisy and annoying, and leading them to resist the store's overpromotional approach.

Interestingly, when the poster complained to the tea beverage company because they were unhappy with employees shouting slogans, the accused workers were not upset at all. Instead, they thanked the customer repeatedly and even encouraged other onlookers in the comments to complain to headquarters about the matter: "Great, hurry up and complain," "So supportive, go report it quickly," "I suggest complaining even more."

It is said that the brand has always required store employees to do voice promotions. According to the employees, when customers come to pick up their orders, staff should say, "Thank you for coming, Grandpa Doesn't Brew Tea, have a happy day." When encountering delivery riders, staff should say, "Thank you, thanks for your hard work, stay safe."

In addition, whether or not there are customers in the store, workers still have to shout "Welcome" every 5 minutes, along with a promotional rap for the season's new products.

This mandatory fixed routine turned workers into repeating machines that announce on schedule. As soon as they enter the corresponding scenario, they reflexively shout the corresponding slogan. And if they occasionally slacked off and shouted one or two times less, once discovered by voice-promotion inspectors through surveillance, the staff on duty would inevitably face punishment copying and pay deductions.

Therefore, even if they were a hundred times unwilling and shouted until their mouths were dry, most employees would still follow headquarters' requirements for the sake of their wages and complete on time this work that seemed somewhat superfluous to them under the surveillance cameras. "If you don't shout and the surveillance catches it, you get docked pay, 200 each time, and you have to shout even if you don't want to," "Who understands being punished to copy it 20 times for shouting voice promotions!" "If you don't shout, you get docked pay, and it makes customers annoyed too."

Seeing workers full of complaints, onlookers spoke up one after another, saying the brand should perhaps listen to this real feedback and cancel this mandatory rule that annoys customers and tires out employees. After all, in consumers' view, tea beverage stores "shouting these things is meaningless, tasting good is the key."

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The above content is compiled by CoffeeHunters, a coffee news website.