TVB renowned artist Moses Chan, long known as a "coffee fanatic," has once again teamed up with Benjamin Yuen this year to launch a brand-new coffee-themed program, "Coffee Travels with Moses," following his hosting of the "Taste Coffee" series in 2009 and 2012. From visiting origins like Italy and Jamaica to introduce coffee culture, to founding his own coffee brand, and now discussing specialty coffee with industry professionals and consumers on his new show, Moses Chan has witnessed and participated in the popularization and development of specialty coffee over more than a decade. This article will walk you through the evolution of these three programs, and let you feel Moses Chan's unwavering passion and professional attitude toward coffee, as well as his insistence that good coffee should be accessible to everyone.
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"To me, coffee is like blood — an indispensable part of the body."
— Moses Chan, the entertainment industry's universally acknowledged coffee fanatic
Moses Chan's love for coffee goes beyond mere drinking — he has studied it in depth. From roasting coffee beans to grinding coffee powder, he has his own unique insights into every step. It is precisely because of this that Hong Kong's TVB invited Moses Chan to host twice, in 2009 and 2012, producing the coffee-themed travel and food programs "Taste Coffee" and "Taste Coffee II."
In the first series, Moses Chan visited countries and regions including Italy, Venice, Denmark, Indonesia, Kenya, and Taiwan, introducing viewers to coffee cultures from around the world, explaining various aspects of coffee knowledge, and interviewing numerous coffee experts to share their stories with coffee.
In the second series, Moses Chan traveled to Jamaica and Australia. In addition to leading viewers to a deeper understanding of Blue Mountain coffee and Australian coffee culture, he also delved into professional knowledge from different areas of the coffee world, helping everyone better appreciate the beauty of coffee.
The "Taste Coffee" series can be called a "textbook" for many coffee enthusiasts when they first start learning. Through this program, Moses Chan's interest in specialty coffee grew ever stronger, and in 2015 he founded his own coffee brand. From bean selection and roasting to brewing, he personally oversees everything according to professional standards.
Ten years later, TVB once again invited Moses Chan this year, partnering him with another artist equally obsessed with coffee, Benjamin Yuen, to film a brand-new coffee-themed program, "Coffee Travels with Moses."
Due to pandemic prevention policies around the world, "Coffee Travels with Moses" may not match "Taste Coffee" in terms of content richness, but the program approaches coffee more from the perspective of everyday consumers and baristas. In addition to the hosts' coffee knowledge popularization, it also invites various coffee industry professionals and coffee consumers to share their own views.
After watching these two episodes, the author's biggest takeaways are two: first, specialty coffee is receiving attention, love, research, and innovation from more and more people; second, Moses Chan's attitude toward coffee over these 13 years is truly worth learning from.
From 12 years ago, when people from other regions told their local coffee culture stories to help viewers understand different countries' attitudes toward coffee; to 10 years ago, when coffee growers and researchers from various countries introduced more origin stories;
to now, presenting the dedication and innovation of coffee industry professionals, as well as ordinary consumers' diverse understanding of specialty coffee culture — the three programs are like a documentary, witnessing the development of specialty coffee from different angles together with the audience.
In a 2016 program interview, Moses Chan was asked about his attitude toward coffee, and he answered: Live and learn. The more I study coffee, the more I feel like a newcomer.
In his view, good coffee should be something everyone can drink — there's no need to spend a high price to enjoy a quality cup of coffee. Coffee should be enjoyed; it is a pleasurable thing. That is why he has always placed great importance on the quality of everything his brand produces. Six years on, Moses Chan's coffee brand is still thriving, and he has opened several more branches.
His success is by no means merely due to wealth and fame, but more so due to his humble and sincere learning attitude, as well as his all-around professionalism and dedication to coffee. In the new program, Moses Chan displays confidence and professionalism when explaining coffee knowledge, and when listening to different coffee industry professionals and consumers share their thoughts, he listens with exceptional attentiveness, exploring coffee together with everyone in a learning mindset.
Whether it is Moses Chan or those admirable people in the coffee industry who still hold fast to their coffee dreams, their success is inseparable from their own unremitting efforts — they really work incredibly hard! Every opportunity to improve themselves, they treasure dearly.
Whether it is reading books to study and delve deeper, exchanging different viewpoints and development trends with industry insiders, or listening to feedback and opinions from everyday consumers, they treat it all seriously, and then day after day research, improve, and elevate themselves, while also managing quality control and personnel management from a professional perspective.
Image source: Internet
The above content is compiled by CoffeeHunters, a coffee news website.
