The city-exclusive fridge magnets that HEYTEA launched for new store openings quickly sparked a collecting craze, thanks to designs that incorporate local characteristics and cultural history. Because they could only be obtained at newly opened stores in the corresponding cities, social media platforms saw phenomena such as cross-city proxy purchases, swaps, and even high-priced buyouts. The free merch was resold on second-hand platforms for 40 to 100 yuan, and HEYTEA later responded that it did not endorse high-priced buyouts, and planned to launch a monthly points redemption campaign so that more consumers would have a chance to collect fridge magnets from different cities. [more…]

Heytea has recently accelerated its overseas expansion, opening new stores in Toronto, Canada and Birmingham, UK one after another. The limited-edition city fridge magnets given away during the opening events quickly became a focal point. The Toronto store, even in the bitter cold of minus six to seven degrees Celsius, still attracted a large number of fans who queued for hours, while the free fridge magnets were somehow resold on the second-hand market for as much as 200 Canadian dollars (about 1,019 yuan), leaving many merchandise enthusiasts stunned. At the same time, the involvement of scalpers and proxy buyers made them even harder to get, and fans began suggesting that the brand sell the fridge magnets at a clearly marked price to balance demand and market order. This article will walk you through the lively scenes of Heytea's overseas store openings, the reasons behind the fridge magnet hype, and consumer feedback on this phenomenon. [more…]

Last weekend, Heytea's new store at Canton Tower officially opened its doors to customers. What should have been a lively opening celebration instead turned into a complaint fest due to the chaotic rules for claiming limited-edition merchandise. The brand launched an exclusive fridge magnet inspired by the Canton Tower and promised that only 200 would be stocked each day, available on a first-come, first-served basis. As soon as the news broke, a large number of fans got up early on their day off and rushed to the scene, only to find disorderly queues, inconsistent explanations from staff, and the quantity of merchandise shrouded in mystery. What annoyed consumers even more was that after they had already placed orders and waited in a long line, they were told when they were about to check in that the merchandise had already been given out, and they could only come back the next day. How did this new store marketing campaign, which should have been a plus, spiral out of control step by step? [more…]

After the renovation of Heytea's Ganzhou Market store in Zhangye, Gansu was completed, the sign was quietly changed to "Yicha," and the QR code for Heytea's mini-program was still posted at the entrance, but the store's information could no longer be found through official channels. From the buzz of check-in photos sparked by the opening of the first store, to the second store remaining unopened for a long time after hoarding was put up, and then to both stores disappearing from the official mini-program, this series of changes was actually related to the rules for distributing city-limited fridge magnets. Now the "Yicha" reopened at the original site has no connection to Heytea officially, and its font has even been questioned by netizens as infringing. Local consumers' expectations were dashed, and they still hope the brand can re-enter Zhangye. [more…]

More and more coffee lovers are starting to make cold brew and ice drip coffee at home. This type of low-temperature extracted iced coffee has a refreshing taste, low bitterness, is refreshing and healthy, but many people ask the same question: how long can iced coffee actually be stored in the refrigerator? Is it still drinkable after 10 days? This article will start from Front Street Coffee's practical experience and explain in detail the differences between cold brew and ice drip, the required equipment, coffee bean selection, post-production handling methods, and the respective storage periods and best tasting windows for ice drip and cold brew, helping you enjoy iced coffee safely and deliciously. [more…]

"Front Street Coffee recently noticed a topic in our chat group." How do you all store your coffee beans after buying them? In the fridge! I've seen many coffee experts keep their beans in the fridge. But won't the beans get damp in the fridge? The fridge is dry! (So Front Street Coffee interviewed various coffee beans 🎤) [more…]

Cold brew coffee has become increasingly popular among coffee enthusiasts in recent years thanks to its rich, full-bodied character, low bitterness, and smooth mouthfeel. But many people still have questions about how to store it, how long it keeps, and what to do when there's no refrigerator available. This article will systematically answer how long cold brew coffee lasts, how to extend its flavor lifespan, and introduce practical methods for making cold brew without a refrigerator. At the same time, drawing on the flavor profiles of several beans—Front Street Coffee Yirgacheffe Red Cherry, Costa Rica Mozart, Colombia Pink Bourbon, and Panama Butterfly—it offers bean selection advice and detailed brewing parameters suited to cold brew, helping you easily make a cup of cold brew iced coffee with high distinctiveness and excellent sweetness. [more…]

When the southern "hui nan tian" (return of the damp) arrives, everything at home feels wet, and coffee beans are no exception—they too risk absorbing moisture and growing mold. If you want your pour-over coffee beans to last longer without their flavor fading, the way you store them becomes especially critical. This article centers on how to store coffee beans so they keep longer, starting with the real frustrations of Lingnan's humid climate, analyzing the pros and cons of common practices such as airtight canisters and refrigerator chilling, and warning about the fatal impact of fridge odors on coffee beans. It also draws on the product characteristics of Front Street Coffee to offer storage suggestions better suited to daily life, helping coffee lovers extend their beans' peak flavor period as much as possible in a humid environment. [more…]

Stockpiled a bunch of coffee beans but can't finish them? What should you do? Can they go in the fridge? Refrigerator or freezer? This article starts with the peak flavor period of coffee beans, introduces the five great enemies that affect freshness—strong light, high heat, moisture, oxygen, and odors—and then, combined with the research findings of Swiss scientists, answers in detail the feasibility, steps, and precautions of freezing coffee beans for storage. Front Street will also share the key points of daily storage after opening, as well as practical knowledge such as why it is not advisable to repeatedly refreeze after thawing, helping you develop a freshness-locking plan that suits you, so that every bag of beans can be enjoyed at its best. [more…]

Luckin Coffee, the chain coffee brand, is expected to relaunch its "Coconut Mango Pomelo Sago" at the end of September, a drink returning after a three-year absence that has many longtime customers full of anticipation. Yet after the new recipe was revealed, it triggered a collective outpouring of complaints from employees—as many as 12 preparation steps and 6 new ingredients have made already cramped store refrigerators even more overwhelmed. Some joked that "the recipe is longer than life itself," while others quipped that "the time it takes to make one cup is enough to make two or three Coconut Lattes." Is the return of Mango Pomelo Sago a matter of nostalgia fulfilled or an operational challenge? Around topics such as recipe complexity, ingredient storage, and brand positioning, a lively debate about the boundary between coffee and tea drinks is unfolding. [more…]

Bought too many coffee beans and can't finish them for a while—can you just toss them in the fridge? Should they go in the refrigerator or the freezer? This article centers on the real goal of "freshness"—preserving aroma—and breaks down the five great enemies: strong light, high heat, moisture, oxygen, and odors, while offering practical home freshness-locking solutions. It also draws on the experimental conclusions of Swiss scientist SAMO SMRKE to explain that freezing can significantly slow down coffee bean degassing and delay the peak flavor period, but improper handling can also lead to air leakage, moisture absorption, and odor transfer. At the end, Front Street's detailed freezing and thawing tips are included to help you store your beans more reliably and enjoy better-tasting coffee. [more…]

In the depths of winter, Mixue Bingcheng has once again become a hot topic thanks to its "Northeast Big Floral" elements. The brand launched a series of fridge magnets featuring floral padded jackets and crispy fries merchandise, drawing consumers in with rich Northeastern flair. However, unlike last year's nationwide campaign, this year only certain regions can participate, sparking discontent among southern consumers. At the same time, out-of-stock merchandise has also hurt the experience for some customers. This article sorts through the details of Mixue Bingcheng's marketing campaign, the cultural background of the Northeast Big Floral, and the current state and hidden concerns of merchandise promotions in the new tea beverage industry. [more…]

Heytea's collaboration with table tennis champion Fan Zhendong has sparked a buying frenzy, with limited-edition fridge magnets and luggage tags selling out within minutes of release, prompting many fans to complain that getting one was as hard as snagging concert tickets. Store employees revealed that each branch received very few of the merch items, to the point that even they couldn't get their hands on any. However, some netizens discovered that scalped items had already appeared on second-hand platforms at inflated prices, listed even earlier than the official promotion, raising suspicions that insiders were withholding stock for profit. Whether it's insufficient inventory or artificial scarcity marketing, consumer discontent is spreading, and the brand's collaboration strategy is facing a real test. [more…]

The co-branding campaign between Chagee and "Ne Zha 2" had not yet been officially announced, but a large number of leaked merchandise images had already surfaced on social media, sparking heated discussion among fans. However, as more images were exposed, merchandise enthusiasts who had been full of anticipation discovered that the square badges in this design bore a striking resemblance to competitor Cotti's fridge magnets, and the quality also fell short of expectations, with disappointment written all over their faces. Facing the growing public discourse, Chagee's official account appeared in the comments section to debunk rumors and try to soothe fans' emotions. Meanwhile, Cotti, which was the first to launch its co-branded campaign, won praise for its sincerity and after-sales service, invisibly putting comparative pressure on Chagee. How will this co-branding controversy unfold? And what gaps exist between fans' expectations and the brand's preparations? [more…]

For more specialty coffee knowledge, please follow the WeChat official account: Front Street Coffee (FrontStreet Coffee). As soon as summer arrives, cold brew coffee becomes the most frequently discussed topic among coffee enthusiasts, with everyone sharing their experiences in making cold brew coffee. Why has cold brew coffee become so popular in recent years? [more…]

For more professional coffee knowledge and more coffee bean information, please follow Front Street Coffee (FrontStreet Coffee). As handsome guys and pretty girls living in cities like furnaces, cold drinks are a must-have in the fridge. Cold brew coffee can satisfy both the handsome guys' and pretty girls' craving for cold drinks and their desire for coffee. [more…]

Cold brew is popular not only because it tastes good, but also because it's convenient—make a batch, keep it in the fridge for days, and enjoy a cup anytime, anywhere. But different scenarios actually have different requirements for the beans: for the office, you need something that keeps well and is consistent; for camping, you want concentrated flavor that won't taste weak over ice; and for home, you can go all out. [more…]

Cold brew coffee, with its refreshing taste and fermented aroma, has become the most convenient coffee choice in many people's daily lives. It only takes a few minutes to prepare, then it goes into the fridge to chill overnight, and it's ready to enjoy the next day. But is regular coffee grounds suitable for making cold brew? Where do the flavor differences between cold brew and hot brew lie? This article will explore the definition of cold brew, its characteristics, coffee bean selection, and more, and introduce two beans recommended by Front Street Coffee: Yirgacheffe Gutingding and Panama Butterfly. Finally, it will share creative cold brew methods such as adding sparkling water, milk, or alcohol, to help you find the cold brew solution that suits you best. [more…]

Many people can't wait to brew a cup as soon as they get coffee beans, assuming the fresher the better, but beans just off the roast actually need a resting period to reveal their best flavor. This article starts with the changes in bean structure after roasting, explaining how carbon dioxide affects extraction, why beans that haven't rested enough taste flat and harsh, and why espresso bean crema is unstable. It also answers how coffee beans should really be stored, whether they can go in the fridge, whether ground coffee still needs resting, and Front Street Coffee's specific practices for shipping and grinding services, helping you master the optimal drinking window for coffee beans. [more…]

For more specialty coffee knowledge, please follow our WeChat official account: Front Street Coffee (FrontStreet Coffee). Recently, more and more friends have been making iced coffee such as cold brew coffee and ice drip coffee at home. The ice drip coffee pre-made by Front Street is also in short supply. Many friends have also asked, [more…]