Recently, a netizen in Shanghai discovered that a Manner Coffee had actually opened inside a Lianjia store, with the two brands sharing the same signboard—white and green each taking up half. Upon entering, one could see both Manner's inverted triangle logo and Lianjia's property listing boards. Was this Manner's attempt to expand into community channels, or had Lianjia taken a stake in the coffee brand? The answer was finally revealed when Lianjia's official WeChat account posted on April 7 confirming the official opening of this shared store at No. 184, Lane 100, Zhongtan Road. Manner has always chosen locations in core business districts or areas with dense office buildings. This time, moving its counter into a community and sharing space with a real estate agency has sparked quite a bit of discussion. Some are looking forward to it, some are joking about it, and others question whether the two consumption scenarios can truly integrate. This article takes you through the ins and outs of this cross-industry collaboration. [more…]

In the public perception, chain coffee stores usually require a certain amount of space for tables, chairs, and storage, so their scale is not too small. However, Cotti recently announced the launch of a convenient store format called "COTTI Express," using a store-in-store model to compress the minimum opening area to one square meter, greatly reducing both investment and the break-even point. In fact, brands such as Manner with Lianjia and Tims with Sinopec Easy Joy had already tried similar partnerships. Although this model enables low-cost rapid expansion, it has also raised concerns among franchisees about internal competition, pressure from convenience stores' own coffee brands, and quality control and food safety. Whether the store-in-store model can ultimately help brands capture a larger market still needs time to be tested. [more…]