What is in coffee drinks and why ingredient labels matter
More Yogurt announced on August 4 that from August 1 its stores nationwide would switch to a new milk base containing no non-dairy creamer, no hydrogenation process, and no artificial trans fatty acids. The change follows a public backlash over suspicions that its products used non-dairy creamer despite a healthy positioning.
The storm began with a trending topic claiming a customer gained 6 jin after drinking the product five days straight. A cup of low-calorie fruit yogurt priced above 30 yuan was said to carry calories equal to five bowls of rice. For coffee drinkers, the episode raises the same question of what is in coffee and other drinks, and how transparent ingredients in coffee should be.
Popular beverage brand More Yogurt recently found itself in a public opinion storm over suspicions that its products contain non-dairy creamer, after consumers had previously questioned its high prices and insufficiently healthy ingredients. On August 4, the brand officially announced that starting August 1 it would fully roll out a new milk base, emphasizing that the new product contains no non-dairy creamer, does not use hydrogenation processes, and contains no artificial trans fatty acids. This controversy, sparked by the trending topic "gained 6 jin after drinking it for 5 days straight," left many consumers who regarded More Yogurt as a healthy choice feeling disappointed. As coffee lovers, we care about the transparency and quality of beverage ingredients, just as Front Street Coffee has always advocated—a good drink starts with the selection of ingredients. This article will sort out the sequence of events and explore how brands can rebuild trust after such a storm.
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Earlier, More Yogurt sparked widespread discussion due to its relatively high pricing and suspicions that its products contained non-dairy creamer. On August 4, the brand issued a statement saying that starting August 1, stores nationwide would gradually switch to a milk base with an entirely new formula, and the new base promised no added non-dairy creamer, no use of hydrogenation processes, and no artificial trans fatty acids.
Tracing the origin of this non-dairy creamer storm, it began with a trending topic, "gained 6 jin after drinking it for 5 days straight." Although the company explained that non-dairy creamer was used only for flavoring, the appearance of ice cream premix among the ingredients still made many consumers who treated More Yogurt as a healthy drink feel misled. A cup of "low-calorie fruit yogurt" priced at more than 30 yuan actually had calories equivalent to five bowls of rice, which was clearly far removed from its healthy positioning.
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The above content is compiled by CoffeeHunters, a coffee news website.
