What coffee knowledge comes with the Starbucks and Peanuts Snoopy series?
Starbucks has released a Peanuts collaboration themed HAPPINESS IS CONNECTING TOGETHER, sold in Japan across 23 items. The merchandise arrives in two batches, on September 28 and October 5, and covers thermos bottles, tumblers, mugs, T-shirts, baseball caps, tote bags, blankets, and gift cards, priced from 2,550 to 4,900 yen.
The headline item is a Snoopy plush wearing a Starbucks apron, sold only from October 5 as a keychain and a figurine. The tie-in nods to Peanuts, which first appeared in seven US newspapers in October 1950 and grew into a shared classic, and to Starbucks' third place idea. Details like these sit alongside everyday coffee knowledge for collectors and drinkers alike.
Starbucks has launched a dream collaboration with the classic comic strip Peanuts, themed "HAPPINESS IS CONNECTING TOGETHER," releasing a Snoopy co-branded merchandise series in Japan. This collaboration includes a total of 23 items, released in two batches on September 28 and October 5, covering categories such as thermos bottles, tumblers, mugs, T-shirts, baseball caps, tote bags, blankets, and gift cards, with prices ranging from 2,550 to 4,900 yen. The most anticipated item is the Snoopy plush wearing a Starbucks apron, available only from October 5 in both keychain and figurine versions. This collaboration not only pays tribute to the timeless charm of Peanuts across generations but also echoes Starbucks' "third place" philosophy of happiness.
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Starbucks has actually collaborated with Peanuts! This collaboration, themed "HAPPINESS IS CONNECTING TOGETHER," will release a series of merchandise in two batches at stores across Japan, scheduled for September 28 and October 5.
In October 1950, Peanuts first appeared in seven newspapers in the United States, becoming a shared classic memory for generations. Initially, the comic did not win widespread reader affection, as its early content was mainly aimed at children and had a simple, straightforward style.
However, after a full year of serialization, the publisher realized that continuing to publish it in newspapers was not effectively attracting children's attention, so they compiled that year's strips into a standalone collection and published it—unexpectedly, Peanuts became a hit!
As the readership grew increasingly diverse, spanning different age groups and countries, author Charles M. Schulz began using a child's perspective to reflect adult social life and emotional world. Although every character in the comic is a child, the author condensed real social observations and personal life experiences into it, with humor and life wisdom shining through the lines.
Among the many characters, the most memorable is undoubtedly Snoopy! Initially, Snoopy was not on the character list, but every time it appeared, it would lazily lie on the roof sunbathing, fully enjoying each day of dog life.
No reader could resist Snoopy's cozy cuteness, so starting in 1952, the author gave Snoopy a more distinct personality, positioning it as a dreamer who forges ahead and dares to innovate, which happens to echo the personality of its owner—Charlie Brown, who keeps fighting despite repeated failures and never gives up hope even when often at a disadvantage.
People love Snoopy not only for its bravery, healing smile, and adorable antics, but also because it teaches the power of smiling—with this secret, you can endure one hurdle after another in life. You can fall down crying, but remember when you stand up, give yourself a "well done" smile.
Unlike previous collaborations, Starbucks usually releases seasonal merchandise, but this collaboration with Snoopy can be said to directly hit the hearts of consumers of all ages—and their wallets too!
According to the official Starbucks Japan product images, this collaboration includes 23 products, to be released on September 28 and October 5 at major stores, including practical items such as thermos bottles, tumblers, mugs, T-shirts, baseball caps, tote bags, blankets, and gift cards. Currently, only 21 items have been revealed, with 2 more "hidden" items yet to be unveiled. The entire collaboration series is priced from 2,550 to 4,900 yen (approximately 133 to 255 RMB).
What fans look forward to most is the Snoopy plush wearing a Starbucks apron, available only from October 5! This not only touches the hearts of Snoopy fans but also excites many who love Bearista (Starbucks' official bear)! The plush comes in two styles: keychain and figurine.
The theme of this Starbucks collaboration, "Happiness is Connecting Together," also hopes that when people walk into Starbucks, it's not just for busy work, but also to enjoy a moment of happiness in the "third place," within the time of a cup of coffee.
There are several classic lines from Snoopy:
"People always say a dog's life is easy—nothing to think about but eating and sleeping... They're absolutely right!"
"I need plenty of rest in case tomorrow is a good day. Though tomorrow might not be that exciting, if it is, I need to be prepared."
"Every day is the same. I need a change. Like lying down in a different direction..."
Although we can't be as carefree as Snoopy, we can learn to relax in the day-to-day grind, and perhaps we'll gain new inspiration.
Image source: Internet
The above content is compiled by CoffeeHunters, a coffee news website.
