Dairy industry leader Yili recently held an earnings briefing for its 2024 Q3 report, with total revenue for the first three quarters reaching 89.039 billion yuan and net profit attributable to shareholders of 10.868 billion yuan, maintaining its position at the top of the industry. Notably, Yili explicitly stated during the meeting that it will increase investment in sugar-free tea beverages, and its Yike Huoquan freshly brewed tea series has grown rapidly thanks to its differentiated design. Against the backdrop of a 2.1% decline in all-channel dairy sales while the beverage market grew at 6.9%, Yili's move is seen as an important strategy to respond to the contraction in dairy and seek new growth points. This article reviews the product features of Yili's freshly brewed tea, the current state of its channel layout, and the prospects of the sugar-free tea market, and includes comparative Q3 performance data for dairy companies. [more…]