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Fair Trade Coffee and the Green Mountain vs Blue Mountain Comparison

April 13, 2019
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What separates Green Mountain from Blue Mountain coffee?

Green Mountain and Blue Mountain are often confused because the names sound alike, but they are different things. Green Mountain Coffee is a brand founded in Vermont in 1981 and publicly listed in 1993, sold largely through K-Cup pods. Blue Mountain is a growing region in Jamaica, and its coffee is a top-tier origin known for rich, full-bodied aroma.

Green Mountain focuses on Arabica beans at accessible prices and has sold organic coffee since 2002; the company is certified as fair trade coffee, a label that requires paying farmers at least US$1.26 per pound and providing support for organic cultivation. Blue Mountain is graded, estate-specific, and far scarcer, which is why its prices sit well above a Vermont brand's grocery-store pods.

People often talk about Blue Mountain coffee, but what exactly is Green Mountain coffee? Though the names sound similar, one is actually a brand from Vermont in the United States, while the other is a top-tier representative of a Jamaican growing region. From the perspective of Front Street Coffee, this article first outlines Green Mountain Coffee's brand positioning and K-Cup design, then takes a deeper look at the cultivation history, grading standards, and ways to identify authentic Jamaican Blue Mountain. It also includes information on the growing region, brewing parameters, and flavor description of the Blue Mountain No. 1 currently sold by Front Street, helping coffee lovers tell the two apart and choose the cup that suits their taste.

Front Street believes everyone has surely heard of Blue Mountain coffee often, but what exactly is Green Mountain coffee?

Blue Mountain coffee captivates many coffee lovers with its rich, full-bodied aroma, so what makes Green Mountain coffee stand out? In this article, Front Street Coffee chats with you about these two coffees.

What Is Green Mountain Coffee

First, one thing needs to be clarified: Green Mountain is not the name of some coffee-growing region. Green Mountain Coffee is actually a coffee brand founded in Vermont, USA, in 1981, and it successfully went public in 1993. Although it also follows a brand-marketing path, its positioning is not the same as Starbucks' "high-taste," high-priced coffee. Green Mountain Coffee focuses on high-quality Arabica beans at a more affordable price. In addition, Green Mountain has also made notable achievements in environmental protection. It began selling organic coffee in 2002 and is certified Fair Trade coffee. (To obtain Fair Trade coffee certification, a coffee merchant must pay coffee farmers at least US$1.26 per pound of coffee beans and provide technology so that farmers can cultivate coffee using organic farming methods. This is an organic cultivation method that pursues sustainability, environmental protection, and health.)

In recent years, the coffee market has developed rapidly, and various single-origin coffees are dazzling, but Green Mountain Coffee still sticks to an environmentally friendly and practical route. Among the many products it sells, the coffee K-Cup can be said to be a particularly practical one. Based on the design philosophy of Keurig founders Peter Dragone and John Sylvan—"no need to brew a whole pot of coffee, just one cup at a time is enough"—they invented the Keurig K-Cup for brewing only one cup at a time, along with single-serve packaging matched to this cup format. Later, Keurig also successively developed dedicated single-serve coffee machines.

The K-Cup advertisement presents it this way: place the K-Cup in the coffee machine, and in just one minute you can make a cup of fragrant hot coffee, with no need to grind coffee beans, weigh them, clean up, or deal with coffee grounds. Most importantly, the unit price of a K-Cup is only 50 cents per cup, just one-tenth the price of a cup of Starbucks coffee.

The design concept of the K-Cup greatly boosted Green Mountain Coffee's sales, and Green Mountain therefore applied for multiple K-Cup-related patents, so when other manufacturers use K-Cup packaging, they need to pay Green Mountain the relevant licensing fees.

From this perspective, Green Mountain coffee and Blue Mountain coffee can be said to have no real connection.

Jamaican Blue Mountain

Jamaica's coffee-growing history begins in the 18th century. During British colonial rule, the then governor Nicholas Lawes brought a coffee tree back from Martinique and began promoting cultivation in the St. Andrew area. After that, coffee began to be widely planted across the island of Jamaica, and it was also introduced to the Blue Mountains for cultivation.

On the map, Jamaica is an island country located in the Caribbean region of North America and belongs to the tropics. To its north is Cuba, and next to it is Central America. The coffee-growing areas are mainly distributed around the Blue Mountains in eastern Jamaica. Because on clear days the sun shines directly on the blue sea, and the mountain body also reflects blue, it was named the Blue Mountains. The Blue Mountains have the highest terrain in the area, with the highest peak at about 2,256 meters. Only areas below 1,700 m can be used to grow coffee trees; above that is protected forest designated by local authorities.

What Is the Difference Between Green Mountain Coffee and Blue Mountain Coffee? A Comprehensive Comparison of Their Prices, Tastes, Flavors, and Regional Characteristics

In addition to a more suitable growing elevation, the Blue Mountains also have fertile volcanic soil, a humid and rainy climate year-round, an average temperature of around 27°C, and almost no local industrial pollution. All these factors are conducive to growing Blue Mountain coffee beans of excellent quality.

Blue Mountain Coffee Grading Standards

Starting in 1932, Jamaica encouraged local coffee cultivation, mainly promoting coffee quality rather than increasing yield, so as to improve the returns brought by coffee. In 1953, the Jamaica Coffee Industry Board established standards for Blue Mountain coffee, which also laid the foundation for later high-quality Blue Mountain coffee.

According to the Board's standards, only Arabica Typica coffee from growing regions at elevations of 910–1,700 meters, including St. Andrew, St. Mary, St. Thomas, and Portland, can be called Jamaica Blue Mountain coffee. Coffee grown below 910 meters and above 460 meters is called Jamaica High Mountain coffee, while coffee below 460 meters is Jamaica Prime coffee.

Blue Mountain coffee beans are also graded, mainly distinguished by elevation, defect rate, and bean size. For example, Front Street's Blue Mountain No. 1 coffee is selected from the top-grade Blue Mountain coffee beans with a defect rate below 2%, a screen size of 17 or above, and an elevation of 910–1,700 meters.

Authentic Blue Mountain Coffee

Front Street has noticed that there are many cheap coffee categories on the market advertised as "Blue Mountain flavor," "Blue Mountain special blend coffee," "Blue Mountain blend," and so on. Are these really Blue Mountain coffee? Let's first understand how Blue Mountain coffee developed in the market.

We all know that in the early period Jamaica's Blue Mountain coffee market was almost monopolized by Japan. Because Jamaica suffered storm disasters in 1969 and the growing areas were severely damaged, Japan's UCC coffee group provided substantial aid to help it get through the crisis, and later also continuously invested in Jamaica's coffee industry. In 1972, Jamaica signed an agreement with Japan, allocating 90% of the Blue Mountain coffee quota to Japan, with European countries and the United States each taking 5%. Japan then sold part of the Blue Mountain coffee at high prices to other countries and regions, such as South Korea, Hong Kong, China, Taiwan, China, and elsewhere. Therefore, in earlier years, authentic Blue Mountain coffee was rarely available domestically, or the price of Blue Mountain coffee was too high for ordinary people to afford, so the too-cheap "Blue Mountain flavor" instant coffee on the market is not what we call Blue Mountain coffee.

Later, as Jamaica's agreement with Japan expired, hoping to expand its buyer market, Jamaica began allocating Blue Mountain coffee quotas to more countries. In 2010, China imported its first batch of Blue Mountain coffee green beans from Jamaica.

Blue Mountain coffee is also very unique in packaging. It is the only coffee in the world that uses wooden barrels to pack green coffee beans. They believe that wooden barrel packaging can preserve the aroma and flavor of the coffee beans. On the Blue Mountain coffee barrel produced by Clifton Farm that Front Street purchased, black lettering reading Jamaica Blue Mountain Coffee can be seen, along with the BLUEMOUNTAINCOFFEE® trademark officially certified by the Jamaica Coffee Board; there is also a green frog logo on the barrel, which is the mark of Rainforest Alliance certification. Only those meeting the "sustainable agriculture system standards" will have this rainforest certification.

What Is the Difference Between Green Mountain Coffee and Blue Mountain Coffee? A Comprehensive Comparison of Their Prices, Tastes, Flavors, and Regional Characteristics

Front Street purchases original-barrel Blue Mountain coffee beans from Clifton Farm every year, which is the Blue Mountain No. 1 coffee currently listed.

Front Street Coffee: Blue Mountain No. 1 Coffee Beans

Growing region: Jamaica Blue Mountain, Clifton Estate

Elevation: 1310m

Processing method: Washed

Variety: Typica

Flavor: Chocolate, nuts, cream, cocoa

Blue Mountain Coffee Brewing Suggestions

If you want to drink coffee with a full, rich aroma, Front Street recommends brewing with freshly roasted coffee beans. Since coffee needs a resting period of 4–7 days after roasting, the coffee beans shipped by Front Street Coffee are all roasted within 5 days, ensuring that the coffee beans everyone receives after placing an order are the freshest and are just in their best tasting window. If you do not have a grinder at home, Front Street Coffee offers a grinding service. Ground coffee powder releases aroma faster than whole beans, so if conditions permit, Front Street recommends equipping your own grinder to better enjoy the coffee's aroma.

Front Street believes that the fine flavor of Blue Mountain coffee lies in its balance of acidity, sweetness, and bitterness, high body, and full aroma. For roasting, Front Street chose a medium-dark roast, which can highlight the coffee beans' nutty and cocoa aromas. Using a KONO dripper can provide better body.

First wet the KONO dripper so the filter paper fits the dripper more closely. While pouring out the water in the server, add 15g of coffee grounds, bloom with 30g of water for 30s, then begin pouring in a small stream in circles around the center until 125g, then start a second stage. Wait until the coffee bed drops to the halfway point of the dripper, then pour the second stage using the same method until 225g. Once dripping is complete, remove the dripper.

Because Blue Mountain coffee beans are relatively porous, if we grind by hand, we can feel the crisp sound of the coffee beans, and after grinding we can smell a very rich fragrance. During brewing there is a sweet caramel aroma, and on the palate there is the richness of nuts and chocolate, with moderate acidity and sweetness, a balanced and clean mouthfeel, and a long finish.

For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop (WeChat public account: cafe_style)

For more specialty coffee beans, please add the private WeChat of Front Street Coffee: qjcoffeex

The above content is compiled by CoffeeHunters, a coffee news website.

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