How the Tims Gold Maple Leaf Giveaway Fits Coffee Culture

Tims ran a National Day promotion at selected stores in Harbin and Heze, giving customers who bought designated combos or drinks a chance to receive a maple leaf craft item containing 2mg of pure gold, some engraved with local landmarks. A Harbin customer's photos went viral, drawing hundreds of comments, including many from Canadian netizens who said they wanted one.

The reaction ties into coffee culture and recent food safety problems at Tims locations in Canada, which commenters referenced with jokes about E. coli and norovirus. The item is not an expensive gold ornament, but its custom design gives it commemorative value, prompting fans to visit specific stores. This is a limited campaign at some stores, not a nationwide offer.

During the National Day holiday, Tims launched a limited-time promotion at some stores in Harbin, Heze, and other places: buying a designated combo or drink gave customers a chance to receive a maple leaf craft item containing 2mg of pure gold, some of which were engraved with local landmark designs. After a Harbin netizen posted photos of the actual item, the post unexpectedly went viral, with a flood of Canadian netizens expressing envy in the comments and even joking that stores in their own country only give away "E. coli and norovirus." This seemingly small blessing of a giveaway activity reflects the frequent food safety issues at Tims in Canada in recent years, as well as the feelings of overseas Chinese returning home about the environment of domestic stores.

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During the National Day holiday, some Tims stores in Harbin, Heilongjiang, and Heze, Shandong, launched a limited-edition campaign: customers who bought designated combos or drinks had a chance to receive a limited-edition pure gold maple leaf prepared by the brand.

(Image screenshotted from the official store Xiaohongshu account)

According to the official poster, this pure gold maple leaf is a maple-leaf-shaped craft item containing 2mg of pure gold, and in some regions the golden maple leaves are also engraved with local landmark buildings. Although it is not an expensive gold ornament, thanks to its customized design, it holds considerable commemorative value for many users, attracting many fans to make special trips to designated stores to participate.

After spending at a local Tims store, a Harbin netizen got a limited-edition golden maple leaf as wished and happily took photos and posted them on social media, sharing the experience of obtaining this exquisite craft item offline. Unexpectedly, this post, originally meant to record daily life and share a small blessing, quickly attracted attention and received hundreds of comments within a few days.

Looking through the comments, it is easy to see that many people were enchanted by this gold-containing craft item and loudly exclaimed, "I want it." Interestingly, besides domestic users, the comment section also gathered a large number of Canadian netizens who came to watch.

"I can't believe this is real, I thought you guys were just being ironic," "What do you mean, I want it too," "Not even giving them out in the place of origin," "Real-life version of 'come back to the village, they're handing out gold bars,'" "I really need to go home and collect the gold," "Is there one if I order takeout? If so, I'll order a cup."

Many Canadian users could hardly hide their envy over the giveaway offered by Tims in China, but when they thought that these exquisite golden maple leaves were out of reach, their unwillingness turned into jokes: "Can you not push this kind of thing to Ganada," "Push it back, wrong audience," "Got it, next time I'll just post it on Moments," "Don't tag Canada, I don't want to know."

Another group of Canadian users who were "broken but still tough-talking" claimed that they had also received giveaways at local Tims: "Our village only gives out E. coli, norovirus, and so on, and so on, blessings," "It's fine, our dims gives out soft gold," "Canada gives out the gold of the third brother."

Behind the jokes, overseas users admitted that in recent years Canadian Tims has worried the public because of frequent food safety incidents. Many consumers have posted on social media the "unexpected surprises" they found in drinks, or filmed ants and flying insects crawling over baked goods on store shelves. These shocking scenes have made a large number of loyal netizens say they were put off and no longer dare to enter the stores to consume.

For this reason, when Canadian users return to China and see spotless stores and drinks and bagels that meet production standards, they cannot help but feel dazed: "After returning home, I went to Tims and was stunned for a moment that the employees were not Indian." When they learned that domestic customers could receive such "lavish" giveaways from the brand, they were even more envious and could only comfort each other online with jokes like, "Everyone in Canada, don't get angry, their Tims employees are not San San, so it's definitely not authentic."

Image source: Internet

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