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Most Expensive Coffee Claim Debated at Everest Reserve

September 24, 2024
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Was the Everest Coffee Really the Most Expensive Coffee?

A Spanish travel blogger couple claimed in a video that coffee inside the Tibet Everest reserve cost 4 euros and called it overpriced. The owner of the coffee truck responded that the actual price was 25 yuan and that all products were clearly marked. The couple had raised no objection at the time, he said.

Because the couple's video exaggerated the price and spread misleading information, the owner removed a sticker they had left on the truck and posted his own video to explain. The site sits near 5,000 meters, where rough roads and extreme weather make bringing supplies difficult. The dispute has drawn attention to pricing in remote coffee countries and high-altitude areas.

A Spanish travel blogger couple posted a video while cycling in Tibet, complaining that coffee in the Everest reserve cost 4 euros, which they found too expensive, and also grumbling about toilet hygiene, sparking widespread discussion online. Subsequently, the owner of the coffee truck that was complained about publicly responded, clarifying that the coffee actually sold for 25 yuan, and that all products were clearly priced. The owner also revealed that the couple had not objected to the price at the time, that their interaction had been friendly, and that they had even left a sticker on the truck, but ultimately, because the couple exaggerated the price and caused misleading information, he chose to tear off the sticker and post a video to set the record straight.

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Recently, a video posted by a Spanish couple complaining during their trip in Tibet sparked heated discussion online. They complained that Chinese toilets were not clean enough and that coffee was overpriced, quickly becoming the focus of public opinion.

According to media reports, the couple is from Spain and works as travel bloggers, with more than 200,000 followers on their social accounts. They had previously traveled by motorcycle through more than 60 countries. For this trip, they planned to depart from Nepal, cross China, and eventually reach Laos.

However, when they rode into the Tibet region, the blogger posted several short videos in succession (currently, the relevant videos have been deleted). In the videos, while marveling at the magnificent scenery, she complained that a cup of coffee costing 4 euros was too expensive. Holding the coffee, she said: "China's scenery is amazing, but why is coffee so expensive? 4 euros a cup!" After that, she also complained about the dirty and messy toilets in China and recorded vendors along the way giving short measures.

These complaints quickly triggered a strong response online, though most of it was dissatisfaction with her. Many netizens pointed out that the 4-euro coffee the couple found expensive was not in an ordinary scenic area, but in the Mount Everest reserve at an altitude of nearly 5,000 meters.

It should be known that the road to Everest Base Camp is already rugged and difficult, and combined with extreme weather conditions, all material transportation faces enormous challenges. Moreover, the garbage in the reserve ultimately has to be transported back down the same route. Many netizens believed that in such a remote and high-altitude place, being able to drink freshly ground hot coffee is already very rare, let alone the fact that even in an ordinary scenic area, 4 euros for a cup of coffee is not especially expensive.

As the complaint videos continued to spread, the controversy further intensified. Just yesterday, the shop that was criticized for selling coffee too expensively also spoke out.

The 4-euro Everest coffee controversy: the shop owner sets the record straight—prices are clearly marked at 25 yuan and the check-in sticker has been removed

This owner drove a yellow coffee truck up to the Mount Everest scenic area. He explained that the coffee truck is located at an altitude of 4,700 meters, where China's highest peak, Shishapangma, can be seen. The drinking water for the coffee shop is bought in Gyirong County town, and a round trip requires driving 120 kilometers. In such a high-altitude area, every kind of supply is hard-won, and costs are certainly higher than in many other places, so coffee prices are naturally affected as well.

According to his recollection, the couple that day ordered an espresso and a cappuccino, both of which were clearly priced on the menu.

Regarding the "4-euro coffee" mentioned in the video, he said his coffee sold for 25 yuan, not 4 euros (equivalent to 32 yuan), so the actual price had been exaggerated in her words.

The 4-euro Everest coffee controversy: the shop owner sets the record straight—prices are clearly marked at 25 yuan and the check-in sticker has been removed

As for the price of the coffee, they expressed no objection at the time. Afterwards, they not only took a photo together, but also specially stuck a sticker belonging to the two of them on the owner's coffee truck before leaving. The atmosphere was quite friendly, so how could anyone have known that as soon as they turned around, they would be "complained about"?

In fact, the owner had not initially paid much attention to the topic the couple stirred up, but because they deliberately made his coffee price sound higher, it was very easy to cause misunderstanding, so he chose to post a video to clarify: "All my coffee products are clearly priced, everyone can see that. If you think it's expensive, you don't have to buy it."

The 4-euro Everest coffee controversy: the shop owner sets the record straight—prices are clearly marked at 25 yuan and the check-in sticker has been removed

At the end of the video, in addition to clarifying the price, the shop owner also tore off their check-in sticker from the truck.

Image source: online screenshot

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The above content is compiled by CoffeeHunters, a coffee news website.

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