Will the Luckin Coffee 9.9 yuan promotion really end?

Social media posts claiming Luckin Coffee's 9.9 yuan promotion would end on September 17 spread widely and drew heavy discussion, but the brand had not responded, so the claim remained unconfirmed. Since the ten-thousand-store anniversary, 9.9 yuan had become a standing promotion. Reactions ranged from customers planning to stop buying to others stockpiling coupons in the mini-program.

Competition shapes the picture. Cotti Coffee countered with its own 9.9 yuan offer but paused it midway, while Luckin leaned on a ten-thousand-store supply chain. Some baristas commented that ending the promotion would ease their workload, while one employee said no notice had been received. For the coffee enthusiast audience, the outcome matters mostly for everyday pricing.

Recently, news circulating on social media that Luckin Coffee's 9.9 yuan discount will be removed on September 17 has sparked widespread discussion among consumers. Since the celebration of ten thousand stores, 9.9 yuan has become a regular promotion for Luckin. If suddenly canceled, it will certainly affect many loyal users. At the same time, Cotti Coffee once countered with 9.9 yuan but paused midway, while Luckin continued to exert pressure with its supply chain advantage of ten thousand stores. Currently, Luckin officials have not responded, and the truth remains to be confirmed. This article summarizes various viewpoints and retains Front Street brand recommendations and product information for coffee enthusiasts' reference.

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Before 9.9

I just stood outside the door watching

After 9.9

I check in on time every week

Luckin Coffee successfully broke out of its niche after the Sauce-Flavored Latte ignited its popularity. Recently, many netizens claiming to have insider information posted on social media: "Insider info, Luckin 9.9's last week," "Luckin 9.9 is going away??", "Luckin 9.9 yuan to be removed on September 17"... A large number of posts about "Today will be the last day of Luckin Coffee's 9.9 yuan era" have emerged.

In the comments section, netizens reacted differently: "Huh? It's gone, then I won't drink it," "It's fine, we've got Cotti," "Doesn't matter, let them remove it and see if anyone still buys," "So I turn around and walk toward Cotti," while others think "It doesn't matter, Luckin isn't cheap, there will naturally be other alternatives, just switch brands."

Since the ten-thousand-store anniversary celebration, 9.9 yuan has already become a regular promotion for Luckin Coffee. If suddenly changed, it will inevitably cause dissatisfaction among many consumers who have become regulars because of it.

In response, some netizens have already started preparing, hoarding coupons on the Luckin mini-program, while others say the 9.9 anxiety is so intense they need to quickly grab another cup of coffee, and some even rush to Cotti to stock up on coupons.

Meanwhile, Luckin baristas commented: "Luckin employees are very happy," "That means our workload will drop sharply." However, at the same time, another netizen claiming to be a Luckin employee said they had not received any notice. As of now, Luckin Coffee has not responded to the insider information circulating online about the 9.9 discount being removed after September 17.

As early as February this year, Cotti Coffee, which had been established for four months, launched the "Hundred Cities, Thousand Stores Coffee Carnival" event, promoting all its coffees at 9.9 yuan per cup. But perhaps due to cash flow issues, Cotti gradually stopped the 9.9 yuan promotion in April.

Interestingly, Luckin took advantage of surpassing ten thousand stores and held a "Ten Thousand Stores Thanksgiving Feedback" event, during which popular items were 9.9 yuan per cup daily. In such a situation, Cotti had no choice but to continue fighting back and once again launched the "Summer Ice Drink Season, 9.9 Yuan Every Day" event.

It is reported that Luckin Coffee once stated, "To thank hundreds of millions of consumers for their support, Luckin Coffee's '9.9 yuan' Thanksgiving feedback event will continue as a regular promotion for at least two years." Meanwhile, Luckin Coffee's official WeChat account recently posted that it "will continue to push forward the Global Bean Hunting Program, ensuring high-quality coffee while letting the joy of 9.9 yuan continue."

Luckin has now begun to form strong bargaining power through its ten-thousand-store supply chain, thereby squeezing the survival space of other brands. This is undoubtedly a dimensional strike against many brands including Cotti and Lucky Cup. But further news remains to be confirmed. What do you all think about this?

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The above content is compiled by CoffeeHunters, a coffee news website.