Why did Luckin coffee vouchers overwhelm the BMW app?
BMW owners reported on social platforms that the BMW APP froze or crashed while they tried to claim free Luckin Coffee vouchers. Verified Silver Card members get one voucher a month, and Black Card or Gold Card members get two, with quantities limited and first come, first served. The rush overloaded the system.
The free vouchers are issued during BMW Member Week in the last week of each month, starting at 10:00 a.m. on Thursday and Friday. Owners set alarms to enter on time, and some posted guides or records of trying for more than an hour. The episode shows the pull of brand collaborations, since Luckin coffee builds market share largely through discount coupons.
Recently, many BMW owners have been complaining on social platforms that the BMW APP freezes or even crashes, and the culprit behind this situation is actually the rush for Luckin Coffee free vouchers. It turns out that as long as you are a Silver Card member verified on the BMW APP, you can get a free Luckin coffee voucher every month, and Black Card and Gold Card members can even get two. Because the number of vouchers is limited, owners all wait eagerly and on time during Member Week, which overwhelms the system. Some people have put together detailed guides, some have posted records of trying for more than an hour to grab a voucher, and some even mock themselves by saying they want to "drink back the money they spent on the BMW." This voucher-grabbing craze not only reflects the appeal of brand collaborations, but also makes people sigh: so even luxury car owners will race to tap their screens for a cup of coffee worth just over ten yuan.
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Anyone who knows Luckin knows that its main way of grabbing market share is by issuing a large number of discount coupons, and even today you can still find Luckin "bargains" on many platforms.
Recently, on Xiaohongshu, Weibo, and WeChat Moments, a group of BMW owners have been complaining that the BMW APP crashes, and the trigger for all of this is precisely grabbing Luckin Coffee vouchers.
According to the rules, as long as you are verified as a Silver Card member in the BMW APP, you can get one free Luckin coffee voucher each month (Black Card and Gold Card members can get two per month). In order to take advantage of this "perk" exclusive to BMW members, everyone rushed in at once, and as a result directly overloaded the APP until it froze and crashed.
It is understood that the time for BMW and Luckin to jointly issue free vouchers is fixed in the last week of each month, also called "BMW Member Week," and the specific start time for grabbing them is 10:00 a.m. on Thursday and Friday. Because quantities are limited and it is first come, first served, owners set their alarms early to make sure they enter the APP right on time to grab the vouchers.
Online, some people ask for tutorials, while others directly post guides. BMW owners who successfully grabbed vouchers also enthusiastically compiled "nanny-level" guides for others to reference. Do you think what they posted is a tutorial? No, that is a symbol of the distinguished status of BMW owners.
In fact, this benefit in the BMW APP was not launched only recently; it had already begun issuing vouchers as early as the middle of last year. But recently many users have reported that in the past two months, Luckin vouchers have become especially hard to grab.
Exactly how many people flooded in at the same time to make the APP crash directly? In the eyes of ordinary workers, BMWs are expensive, and if you are already driving a BMW, do you really care about a cup of coffee worth just over ten yuan?
One owner posted a record of the longest time spent — 1 hour and 13 minutes. They really wore themselves out for this free cup of Luckin. Members also gave perfectly justified reasons: "Spend where you should spend, save where you should save," and "I am determined to drink back the money I spent on the BMW!"
Owners who failed to grab vouchers reported that either it was so laggy they could not even enter the event homepage, or the page did not respond at all, and repeated attempts still failed to get a voucher. Some waited for more than half an hour, only to have it freeze into a Blue Card, and the "data connection error" prompt page left owners wanting to cry but with no tears.
In order to get their hands on premium perks, wealthy people are willing to keep struggling to the very end even when faced with an app full of bugs. It seems that if the backend programmers of the BMW APP do not upgrade the system soon, they will really owe an apology to those owners who get up early to wait for free Luckin vouchers.
Image source: Internet
The above content is compiled by CoffeeHunters, a coffee news website.
