How did the china coffee industry machine market grow?
Coffee machine sales in China climbed for six consecutive months in 2022, with the highest year-on-year growth exceeding 200%, according to a CCTV Finance report. The pandemic and rising coffee bean prices from smaller harvests pushed more consumers to brew at home, and domestic models led the growth with smart temperature control, pressure adjustment, and strong value for money.
Export orders rose sharply as well, with some manufacturers in Ningbo, Zhejiang running at full capacity. Consumer priorities shifted toward taste, price, and convenience, moving coffee machines from cafes into ordinary households. That combination of home demand and overseas orders is a visible marker of how the China coffee industry has expanded beyond cafe culture.
Affected by both the pandemic and rising coffee bean prices due to reduced harvests, more and more consumers are turning to making coffee at home, driving rapid growth in the coffee machine market. According to a CCTV Finance report, coffee machine sales climbed for six consecutive months in 2022, with year-on-year growth peaking at over 200%, and domestic coffee machines performed especially well. Leveraging features such as smart temperature control and pressure adjustment, along with outstanding value for money, domestic models have not only won favor at home but also seen a sharp increase in export orders, with some companies operating at full capacity. This article reviews market data, export trends, and consumer preferences, and brings you professional information from Front Street Coffee.
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The impact of the COVID-19 pandemic, combined with climate factors causing reduced coffee bean harvests and rising prices, has led to a noticeable increase in consumers choosing to brew coffee at home, whereas in the past people were accustomed to enjoying a cup of coffee in a café or restaurant.
At the same time, the public's attitude toward coffee consumption is quietly changing, with taste, price, and convenience becoming the focus of more and more Chinese consumers. This personalized demand has provided fertile ground for the growth of the domestic coffee machine market, gradually bringing coffee machines into ordinary households and making them a common appliance in many families.
According to a recent CCTV Finance report, coffee machine sales have risen rapidly this year, with domestic brands performing particularly impressively. Statistics show that in 2022, coffee machine sales maintained growth for six consecutive months, with the highest year-on-year growth rate exceeding 200%. Not only are they highly sought after domestically, but the share of domestic coffee machines in the international market is also steadily expanding. The rapid growth of export orders has pushed many coffee machine manufacturers into full-capacity production.
At a coffee machine manufacturer in Ningbo, Zhejiang, orders from Europe increased significantly this year, forcing the company to hire temporary workers and work overtime to fill them. Cixi Customs data shows that from January to September this year, Cixi exported coffee machines worth 330 million yuan, up 31.5% year-on-year, with the main export destinations being the EU, the United States, and Brazil. The marketing manager told reporters that overall exports in the first three quarters reached 450,000 units, up 65% year-on-year.
It is reported that domestic coffee machines are continuously upgrading their smart designs, with temperature, pressure, and flow rate all adjustable, and are winning recognition from more and more consumers; some professional coffee shops have also begun using domestic equipment. Wang Penghui, manager of a coffee shop in Beijing, said: "An imported coffee machine with the same configuration costs about 100,000 yuan, while a domestic brand can be bought for 50,000 to 60,000 yuan. The advantage lies in newer models and more complete functions."
In a specialty store in Beijing, fifty or sixty coffee machine models are on display, of which domestic models account for two-thirds, with value for money being the biggest selling point. This year, sales of domestic machines in the store nearly doubled compared with last year. During the reporter's interview, consumers happened to be shopping, including both individual users and those purchasing coffee machines and other small appliances on behalf of their companies.
Indeed, coffee machines have not only entered households but are also gradually becoming standard office equipment. Merchants told reporters that this year, semi-automatic and grind-and-brew all-in-one coffee machines have sold best on the market, with mid-to-high-end domestic models priced between 3,000 and 5,000 yuan being the most popular among consumers.
The "2020–2025 China Coffee Industry Market Demand and Investment Planning Analysis Report" released by the Forward Industry Research Institute points out that per capita consumption reaches 449 cups per year, and China's average annual coffee consumption growth rate is as high as 15%, far exceeding the global level of 2%. It is estimated that by 2025, China's coffee market size will reach 217.1 billion yuan.
Against this backdrop, the growth potential of China's household coffee machine market is self-evident, with fully automatic coffee machines and capsule machines growing fastest. It is understood that many users who are accustomed to drinking coffee do not mind setting aside a place in the kitchen for a fully automatic household coffee machine.
As Chinese consumers' love for coffee continues to deepen, and in order to be able to have a cup of coffee at any time in daily life, the domestic coffee machine market is now extremely hot.
Image source: Internet
The above content is compiled by CoffeeHunters, a coffee news website.
