What coffee description words fit a prescription-style menu?

A prescription card milk tea from Fudan University Medical School has drawn wide attention online. The packaging mimics prescription slips and medical records, printed with phrases such as oral good medicine, while the straws replicate street signs around the medical school. On Weibo the topic reached 47.589 million views and 8,931 discussions.

The medical-style idea is not new. Some cafes have already applied it to coffee, launching oral coffee drinks with similar prescription-style wording. Novel packaging can attract attention quickly, but for beverages the product quality remains the basis for long-term success. The design borrowings between milk tea and coffee show how closely the two sectors copy each other.

Recently, a "prescription card milk tea" launched by the Fudan University Medical School has continued to spark heated discussion online. Its packaging design mimics prescription slips and medical records, printed with phrases like "oral good medicine" and "miraculous hand bringing back spring," and the straws even feature replicas of street signs around the medical school, making it full of fun. As of now, the topic has garnered 47.589 million views and 8,931 discussions on Weibo. In fact, similar "medical-style" creative ideas are not new; previously in the coffee sector, some cafes have also introduced the concept of "oral coffee." While such novel designs can quickly attract attention, as beverages, product quality is the fundamental basis for long-term success.

Four days ago, we reported on "Fudan Medical School selling milk tea," and in recent days, this product named "prescription card milk tea" has continued to ferment online, with unabated popularity, while also attracting a lot of attention.

As of now, the topic has generated 47.589 million views and sparked 8,931 discussions on Weibo.

The outer packaging style of the milk tea is very similar to prescription slips and medical records issued by doctors, for example, printed with phrases like "oral good medicine" and "miraculous hand bringing back spring," and the usage and dosage are detailed with information such as "take _ cups at a time, _ times a day, if necessary, an additional _ times can be taken." Many netizens exclaimed upon seeing this: "That's exactly the vibe hahahahaha."

In addition, on the milk tea straws, the designers have also designed addresses and street signs related to Fudan Shanghai Medical College, such as Medical College Road, Fenglin Road, Tongsheng West Road, etc. According to the designers, the street signs are meant to have a direct connection with the medical school, so Medical College Road was replicated at a 1:1 ratio.

Seeing this, doesn't it feel like the phrases "oral" and "miraculous hand bringing back spring" are somewhat familiar!!

Actually, these phrases have also appeared in the coffee sector.

In the past, we also reported an article titled "Interesting! This 'Miraculous Hand Bringing Back Spring Old Chinese Medicine' Cafe Offers One Oral Cup of Coffee a Day." This cafe also launched an "oral" beverage, but the difference is that this shop offers "coffee."

As shown in the coffee outer packaging in the image above, the coffee cup sleeves provided by this cafe named "Therapist Coffee Healing Place" also clearly feature the word "oral," and the cup packaging includes detailed descriptions of "active ingredients" and "usage and dosage."

For example, the detailed description of "usage and dosage" is: "1 cup at a time, 1 time a day, if necessary, an additional 1 cup can be taken," and it also bears an icon with "miraculous hand bringing back spring" and "cure the disease," giving the impression of a hospital prescription, looking very creative and impressive.

It is understood that this cafe is located inside a private hospital and is a cafe themed around a "herbal medicine shop."

To create the atmosphere of a "traditional Chinese medicine shop," the owner specially decorated the coffee bar in the form of a "consultation desk" and "medicine cabinet," and placed a very conspicuous "medicine cabinet" in front of the door (mainly used for storing coffee). Even the daily attire of the baristas is white lab coats. Netizens describe the baristas as looking like doctors when they "prescribe the right remedy" and make coffee with every gesture.

According to the latest comments from netizens on Dianping, the cup sleeves of this cafe seem to have been changed to red ones, and the words on the cup sleeves have also been changed to "Coffee healing, may all things go well."

In fact, whether it's milk tea or coffee, novel designs bring consumers more of a sense of freshness. Unique design packaging like those mentioned above is truly eye-catching and can quickly become popular.

Usually, the reason why products with relatively novel designs on the market can become popular is nothing more than what was mentioned earlier: the design is creative and appealing, with a sense of immersion and ritual. But we think that while creative design is important, as beverage products, product quality is also very important. Having only creative design without good product quality can only be popular for a short time, and after the hype, it will quickly fade away. Only by ensuring product quality can one go further. It is worth mentioning that brands that focus on quality, like Front Street Coffee, have always been recognized by coffee enthusiasts in the industry.

The above content is compiled by CoffeeHunters, a coffee news website.