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Kopi Luwak Origin: Why the Coffee Is So Expensive

May 2, 2021
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Where Does Kopi Luwak Come From and Why Is It Costly?

Kopi Luwak originates from Indonesia, where Dutch colonists introduced coffee trees to Sumatra and Java in the early 18th century and barred local farmers from picking the cherries. Farmers noticed wild civets eating the cherries and excreting the hard beans, then collected, washed, roasted, ground and brewed them, and the coffee took its name from that practice.

Civets live in Indonesian hills below about 2,100 meters, low-altitude areas where Robusta dominates, so the beans involved are largely Robusta rather than Typica. The internal fermentation inside the civet shapes luwak coffee taste, and the limited supply from wild animals, along with the labor of collecting beans, explains the high price and scarcity.

The fame of Kopi Luwak is almost on par with Jamaican Blue Mountain coffee; even those who don't often drink specialty coffee have likely heard of it. The name doesn't sound particularly elegant, so why is it so famous and expensive? From the perspective of Front Street, this article traces the historical origins and flavor profile of Indonesian Kopi Luwak, examines whether it is sour or bitter, and analyzes the real impact of the civet's internal fermentation processing method on coffee beans. It also explains the reasons for its high price and scarcity, as well as the difference between wild and artificially fed beans, and finally includes the parameters and brewing suggestions for Front Street's Indonesian Kopi Luwak coffee beans.

Is Indonesian civet coffee sour or bitter? Analysis of its origin, the truth about in-vivo fermentation, and the reason it is expensive

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The fame of Kopi Luwak beans is arguably comparable to Jamaican Blue Mountain coffee. Whether or not you've been exposed to specialty coffee, Front Street believes everyone has heard of Kopi Luwak. At first glance, it doesn't sound like the flavor would be anything special—so why is it so famous, and so expensive? Next, Front Street will share the story of Indonesian Kopi Luwak.

The Origin of Kopi Luwak Beans

Kopi Luwak originates from Indonesia. In the early 18th century, Dutch colonists introduced coffee trees to Sumatra and Java in Indonesia to develop the coffee trade economy, and they did not allow local coffee farmers to pick or eat the coffee cherries. It was against this backdrop that local coffee farmers noticed wild civets frequently sneaking in to eat the coffee cherries. However, the civets could not digest the coffee cherries—they could only digest the ripe coffee pulp, while the hard coffee beans, being partially digested, would eventually be excreted. The local coffee farmers were also eager to taste what the coffee beans they grew were like, so they would collect these beans, then wash, roast, grind, and brew them so they too could enjoy coffee. Thus, Kopi Luwak came to be.

What Does Kopi Luwak Taste Like?

According to Front Street's understanding, civets mainly inhabit the hills below 2,100 meters in altitude in Indonesia, in the country's low-altitude regions. Coffee beans from these areas are generally predominantly Robusta, so Kopi Luwak contains not only Indonesian Typica variety coffee beans but also Robusta beans. Therefore, Kopi Luwak also has the earthy and herbal aromas characteristic of Robusta coffee beans. Combined with Indonesia's special coffee processing methods, this makes the coffee even more full-bodied.

As Front Street mentioned above, Indonesian coffee beans are mainly grown on Sumatra and Java, so the flavor profile of Kopi Luwak is actually very similar to Indonesian Mandheling coffee, which also comes from Sumatra. The only difference is that Mandheling is harvested by humans, so the coffee cherries vary in quality.

Kopi Luwak, on the other hand, involves civets using their keen sense of smell to select the ripest and sweetest coffee cherries. This is similar in principle to Ethiopia's Red Cherry Project, except that one involves manually harvesting 100% fully ripe coffee cherries, while the other uses animals to select ripe coffee cherries. These ripe coffee cherries naturally lay the foundation for Kopi Luwak's superior flavor quality.

Is Indonesian civet coffee sour or bitter? Analysis of its origin, the truth about in-vivo fermentation, and the reason it is expensive

The Civet's Internal Fermentation Processing Method

As Front Street has often said in previous articles, the flavor quality of a coffee bean is mainly determined by the coffee-producing region, variety, and processing method. So does the civet's internal fermentation processing method really have a big impact on coffee bean flavor?

Some merchants believe that although the coffee beans are not digested in the civet's digestive tract, the highly corrosive digestive juices have already corroded their surface. These digestive juices contain a special protease that can break the coffee bean's original protein chains, decomposing long-chain proteins into small particles, forming short-chain peptides and amino acids, thereby improving the coffee bean's flavor.

But in fact, according to Front Street's understanding, civets may excrete the coffee beans within just one or two hours after eating them. The coffee beans spend only one or two hours in the civet's stomach, and Front Street believes this short time is not enough to produce the series of changes described above. The beans are still the same beans as when they were eaten; even if the flavor changes, it's only a subtle difference. So in fact, the internal fermentation processing method is merely a gimmick for Kopi Luwak. After collection, coffee farmers still need to process the beans using Indonesia's unique wet-hulling method, and the civet's contribution is simply selecting ripe cherries.

Why Is Kopi Luwak So Expensive?

Even as Front Street described above, Kopi Luwak is still very expensive. After all, scarcity drives up value, and Kopi Luwak does have its merits. Because the cherries are fully ripe, authentic Kopi Luwak looks very thick and syrupy compared to regular coffee, and smells intensely sweet and fragrant. In terms of taste, it lacks the sourness and bitterness of ordinary coffee but has more astringency and earthy notes, with a strange sweet aftertaste. Due to its thick consistency, the mouthfeel is quite smooth.

So there are still quite a few novelty-seeking consumers willing to pay for Kopi Luwak, and Kopi Luwak is also the coffee bean with the lowest production volume, which creates a supply-demand gap and naturally drives up the price.

Is Indonesian civet coffee sour or bitter? Analysis of its origin, the truth about in-vivo fermentation, and the reason it is expensive

According to Front Street's understanding, among the many Kopi Luwak varieties currently available, the most expensive is wild Indonesian original beans, followed by Philippine ones, while Vietnamese ones are cheaper. There are also so-called "A-grade" Kopi Luwak on the market, where the coffee beans are excreted by artificially fed civets, or possibly even by other animals. Wild civets live in nature and freely select beans. As Front Street mentioned above, because civets are picky eaters and won't eat anything not sweet, only selecting just-ripe cherries, the coffee beans they choose are certainly of the highest quality with no defects. Artificially fed civets offer no such guarantee, and the excreted beans vary in quality. So Front Street suggests that coffee lovers who are truly curious about Kopi Luwak should definitely avoid buying fakes, as the loss would outweigh the gain.

On Front Street's bean list, there is also an Indonesian coffee bean that has similarly undergone multiple rounds of hand sorting to minimize the defect rate, thereby presenting a full-bodied and clean cup profile. It is Front Street's Golden Mandheling coffee bean, which uses a deep roast with flavors of dark chocolate, caramel, and spice. It is suitable for various brewing devices including moka pots, pour-over, French press, and coffee machines. You can place orders at Front Street stores and the Front Street Tmall flagship store.

Next, Front Street will share a brief profile of this Kopi Luwak available at Front Street stores. Front Street Coffee (FrontStreet Coffee) Indonesian Kopi Luwak Coffee Beans

Is Indonesian civet coffee sour or bitter? Analysis of its origin, the truth about in-vivo fermentation, and the reason it is expensive

Country: Indonesia Region: Sumatra Altitude: 1600-2100 Variety: Arabica Processing Method: Civet internal fermentation Flavor: Herbal, nutty, dark chocolate, fermented

Front Street Coffee (FrontStreet Coffee) Brewing Suggestions

To better express Kopi Luwak's herbal flavors and full-bodied mouthfeel, Front Street Coffee (FrontStreet Coffee) uses a medium-dark roast for its Kopi Luwak coffee beans. Medium-dark roasted beans generally have a higher dehydration rate, so they are lighter in weight. During brewing, the grounds don't fully sink to the bottom, and the water is immediately absorbed upon initial pouring. Due to vigorous degassing, bubbles surround the grounds, creating channels, and the fresher the beans, the longer these channels last, causing the water level to drop quickly. Front Street generally uses a thick stream of water, slowly circling.

When brewing Kopi Luwak, Front Street uses a KONO dripper because the only venting area of this dripper is at the quarter-rib section. When the water level passes the rib area, the water level in the dripper keeps rising, and the weight of the water increases pressure. Since the outlet is relatively small, it can extend the contact time between coffee particles and water. As the water flow drives this, it can more effectively extract soluble substances, generally achieving the high body thickness that guests expect. Brewing Parameters: Water Temperature: 86-87°C Grind Size: BG#6w Coffee-to-Water Ratio: 1:15 (15g coffee to 225ml water) Brewing Technique: Three-stage pouring method.

Is Indonesian civet coffee sour or bitter? Analysis of its origin, the truth about in-vivo fermentation, and the reason it is expensive

1. First pour: 30g of water, bloom for 25 seconds. 2. After the bloom, pour the second stage of water until the scale reads 125g. Wait for the water level to drop to halfway. 3. Just before the coffee bed is exposed, pour the third stage of water until the scale reads 225g. Total extraction time is approximately 1'50-2'00 seconds.

Kopi Luwak Flavor Description: Herbal, nutty, smooth mouthfeel, full-bodied.

The above content is compiled by CoffeeHunters, a coffee news website.

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