Recently, Nanjing's third Chayan Yuese store sparked widespread discussion online for using "SexyTea" as its English signage. Some people believe the term clashes with the brand's classical and gentle tone, and may even be disrespectful to women; others feel that "Sexy" inherently means charming and attractive, and there's no need to overinterpret it. In fact, this is not the first time Chayan Yuese has fallen into controversy over its copy or signage. Previously, the "picking up scraps" cup copy prompted an apology for objectifying women. This article sorts out the sequence of events, various viewpoints, and regulatory responses, and includes professional coffee information channels for coffee enthusiasts and brand observers to reference. [more…]

Sexytea has recently announced the removal of the English logo "Sexytea" from its newly opened stores and promised that future stores will no longer use the name, with existing stores' English logos also being gradually replaced. The brand explained that "Sexy" was intended to mean "charming," hoping customers would feel surprise in every cup of tea, but due to the word's multiple meanings causing controversy, they deeply apologize. The statement also mentioned that the team had discussed optimizing the English name during a mid-year review, but progress was slow, and this online discussion served as a wake-up call. Additionally, netizens dug up past incidents where Sexytea had apologized twice—once for a mug with the phrase "pick up leftovers" and once for tea bags labeled "Officer, I want it"—sparking renewed discussion about the boundaries of brand creativity. As a representative of Changsha's local guochao tea beverage scene, how Sexytea balances creativity and values is worth watching. [more…]

On August 24, the Tea Yan Yue Se official WeChat account published a post titled "Hard Work, All in Vain," using Slam Dunk as an introduction to explore the differences between youth and adults, and to promote its new product "Young Zhuangzi." However, the negative sentiment conveyed by the title sparked widespread dissatisfaction among netizens, who felt it deliberately provoked anxiety among young people, and the related topic quickly trended on Weibo. Tea Yan Yue Se subsequently responded in the comments section, saying its original intention was to express that hard work may not be rewarded but the process is worth cherishing, and apologized for the inappropriate title, ultimately deleting the post. This was not the first time Tea Yan Yue Se sparked controversy over its copywriting; it had previously apologized over a "misogyny controversy" and the English name "SexyTea" incident. [more…]