Tanzania is located in East Africa, bordering Kenya, Uganda, and several other countries, and its unique climatic conditions provide a diverse environment for coffee cultivation. The history of coffee in the country can be traced back to the 16th century, and today it has developed Typica, Bourbon, Kent, and independently developed disease-resistant varieties. Since its establishment in 2001, the Tanzania Coffee Research Institute (TaCRI) has continued to promote the revitalization of the industry, releasing 23 improved varieties, including KP423. At the same time, Kenya's well-known variety SL28 and Panama Geisha are both inextricably linked to Tanzania. Front Street Coffee has also selected washed beans from the Kilimanjaro volcanic region in the northern highlands, presenting a tea-like flavor with citrus, berry, and honey notes. [more…]

Tanzania is another important specialty coffee producer in Africa, with Mount Kilimanjaro and Mount Meru as its core producing regions. This article takes you through the history, geography, and flavor of Tanzanian coffee. [more…]

Starbucks recently announced that, following a competitive pitch, its US creative business has officially been handed to WPP Group. A Starbucks spokesperson said the partnership aims to return to the brand's roots, conveying to customers Starbucks' unique coffee expertise and special experience, and hinted that the collaboration with WPP could expand globally in the future. WPP has set up a dedicated "Starbucks team" for this purpose, drawing talent from agencies such as VML, Ogilvy, and Landor. This change comes shortly after Brian Niccol became Starbucks' new chairman and CEO, and it also means that SPCSHP, which had partnered with Starbucks for seven years, has lost the business. As coffee lovers, we might as well look at how Starbucks is retelling its coffee story from the perspective of brand communication. [more…]

Recently, Pizza Hut announced that starting September 2, it will cancel the free refill service for dine-in breakfast, sparking widespread discussion among consumers. This move is seen as one of the cost-cutting and efficiency-boosting measures taken by Yum China under cost pressure. Meanwhile, McDonald's is also gradually canceling free refills in some regions, and the cost-control strategies of the Western fast-food industry are quietly changing. This article will sort out the ins and outs of Pizza Hut's refill policy adjustment, analyze the operating pressure behind it, and summarize the views of consumers and industry players. [more…]