What Went Wrong With These Coffee Bean Gifts Style Promo Toys?

KFC's Spy x Family collaboration meal toys, on sale from September 6, drew complaints over quality control. Buyers reported that Anya dolls arrived with visible stains on the face, eyes, lips and knees, uneven paint on cuffs and hands, and in some cases parts installed backwards. The set includes four random toys, sold first come, first served while supplies last.

Some consumers successfully exchanged defective items, but stock shortages at stores left others unable to swap or rebook. The episode points to weak production and quality control for licensed merchandise, a recurring issue with collectible tie-in items like coffee bean gifts and similar promotions. Fans of Anya, popular since the anime began airing in 2022, make up a large share of buyers.

Recently, a collaborative toy released by KFC in partnership with the popular anime "Spy x Family" has sparked widespread discussion due to quality control issues. Multiple consumers have reported on social media that the Anya dolls they received have obvious stains, uneven paint, and even parts installed backwards, with some stains being difficult to remove. This collaboration meal set went on sale starting September 6, including four random toys, but many fans encountered the dual troubles of store stock shortages or poor product quality. Although some consumers successfully exchanged defective items, the incident still highlights the shortcomings in production and quality control for IP collaboration merchandise, which deserves attention from both brands and fans.

Recently, a figure enthusiast posted on social media questioning the quality of KFC's collaboration merchandise with "Spy x Family." Anya, known as the "national daughter" in the anime, had her face covered in dirt, and this anime fan couldn't remove it even after repeated wiping.

To prove their claim, the netizen uploaded multiple detailed photos showing varying degrees of dirt on the doll Anya's big eyes, lips, and knees, which were difficult to clean. Additionally, the paint on the little girl's cuffs and hands appeared very uneven.

It is reported that this collaboration is a series of merchandise toys jointly launched by KFC and the anime "Spy x Family." Starting from 10:30 on September 6, purchasing the同名 toy meal at KFC would randomly grant one toy, with a total of four in the set, following the usual first-come, first-served, while supplies last policy.

"Spy x Family" is a comedy anime that blends espionage, family, humor, and children's elements, and many regard it as a family healing work cloaked in espionage and comedy.

The protagonist Anya Forger possesses the superpower of mind-reading but is not proficient in anything, yet her cuteness is unmatched. Despite her little flaws of being lazy and gluttonous, she still forces herself to study in order to assist her father in completing missions, and has always worked hard to become friends with the second son.

Since the anime began airing in 2022, Anya's popularity has soared, accumulating many supporters across all age groups, and she is affectionately called "my daughter" by fans. She has also gained opportunities for collaborations with many other brands, successfully breaking into the mainstream.

Just this year, this popular anime IP has collaborated with Yogurt Can Can to launch limited-edition drinks, exclusive paper bags, straw covers, transparent cards, fridge magnets, and other merchandise, which were in short supply; it also partnered with animate to launch a limited FAIR event, giving special postcards with qualifying purchases, making it a fan-attracting collaboration tool.

Upon hearing that KFC would collaborate with "Spy x Family," with "daughter" appearing in four different styles, fans joked that this would be another month of eating KFC meals until sick and emptying anime fans' wallets.

However, when fans rushed to KFC stores with high expectations, they encountered the common old problem with collaboration merchandise: consumers bought meals for the toys, successfully ordered online, but were told they were sold out when picking up in-store, leaving them to either switch to other merchandise or go to other stores to redeem. No wonder customers complained that since Anya was sold out, the burger meals should not continue to be listed.

Collectors who didn't miss out also frowned and complained endlessly when facing the "daughter" Anya they brought home. Everyone generally认为 this was the roughest KFC toy ever.

"The back of the head looks like gum is stuck to it, can't wipe it off no matter what, and the coloring elsewhere is also perfunctory," "My heart sank when I just opened it and saw this, couldn't tell at all before opening, so much glue smeared," "Oh my god, Anya's feet are one forward and one backward," fans were heartbroken over their beloved daughter.

Some netizens also warmly reminded that those who received poorly quality-controlled "Anya" can go to KFC stores to request an exchange, without having to suffer, after all, consumers paid money, and some people successfully exchanged even after bringing opened toys to the store.

As of now, according to netizen feedback, among the four "Anya" items, "Anya Face-Changing Stamp" and "Anya Mini TV" have a higher probability of problems, while "Anya Bond Cuddle Night Light" has relatively stable quality control, with fewer defective items appearing.

Some netizens pointed out that the craftsmanship for such toy figures is actually very mature, and the cost for mass production is not high. Having so many crooked faces and reversed feet is really inexcusable. With such poor quality still pushed to the fan market, no wonder it triggered various discussions among netizens.

Image source: Internet

The above content is compiled by CoffeeHunters, a coffee news website.