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Geisha Coffe Guide: Gesha Village Estate Grades, Red Label and Gold Label Flavors

August 28, 2018
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What Sets Gesha Village Coffee Apart From Panamanian Geisha?

Gesha Village Coffee Estate sits in Bench Maji, Ethiopia, and grows three varieties: Gori Gesha, Gesha 1931 and Illubabor. Its coffees are sorted into Auction, Gold, Red, Green and CHAKA grades. The Red Label is the tier most people start with, and it brews well as a pour-over with a three-stage extraction.

Geisha reached fame through Hacienda La Esmeralda in Panama, so Panamanian geisha is often the reference point for comparison. Gesha Village traces the variety back to its Ethiopian birthplace in the 1930s Kafa forest surveys. Red Label pours reward a medium-fine grind and steady, gentle pulses of water.

Geisha coffee is now a star in the specialty coffee world, but the story of its origin is little known. This article begins with Geisha's tumultuous history and takes you into the Gesha Village Coffee Estate in Bench Maji, Ethiopia, to learn about the differences among three varieties—Gori Gesha, Gesha 1931, and Illubabor—as well as the grading system of Auction, Gold, Red, Green, and CHAKA. Front Street Coffee will also share the pour-over parameters and three-stage extraction steps for Gesha Village Red Label. Whether you are new to Geisha or a seasoned enthusiast, you will find something worth referencing.

A pour-over guide to Gesha Village coffee: from estate grading to Red Label and Gold Label flavors and detailed brewing parameters

On Front Street's bean list alone, there are several options available under the variety "Geisha." Many friends are first drawn to Emerald Red Label Geisha the moment they walk in—for no other reason than its highest price—and then quickly notice the Gesha Village Red Label Geisha from Ethiopia. Both are called "Red Label," so what exactly is the difference? Front Street has written many times about Hacienda La Esmeralda and the story of how Geisha rose to fame; those interested can look back at the old article—The History of Geisha. Today we turn our attention to Geisha's true birthplace, tracing its lineage in depth and exploring what makes the Geisha coffee produced by Gesha Village Coffee Estate so distinctive.

Geisha's Tumultuous History

In the 1930s, after World War I came to an end, the countries of East Africa had long been carved up as colonies by European powers to serve their own economic interests. Ethiopia was one of only two countries that were never colonized, but the surrounding areas all fell within Britain's sphere of influence, with troops stationed along the border year-round. In order to find coffee varieties suitable for large-scale commercial cultivation, the British Director of Agriculture stationed in Kenya at the time ordered a survey of wild coffee varieties in Ethiopia and sent border garrison colonel Richard Whalle to lead a team deep into the Kafa forest in southwestern Ethiopia to collect coffee tree specimens and bring them back for study.

At that time, near the Kafa forest there was a wild forest called Gesha whose coffee was exceptionally outstanding in flavor and widely renowned, which made the European colonial powers take an interest in this birthplace of Arabica coffee. The colonel handed the various coffee seeds he had collected to the British consul stationed in the Maji region, who then transported them to coffee research institutes in Kenya and Tanzania for classification and cultivation. A surviving letter states that they collected about 10 pounds of coffee seeds at a location called Geisha. The letter describes the pristine Geisha forest as a rainforest area where coffee trees grew beneath dense, tall shade—a typical shaded environment quite similar to the growing conditions for coffee in the Sudan region. Because the collection site Gesha was misspelled as Geisha in the report, Geisha has been known to the world by this "wrong name" for over a century.

According to the report documents of the time, such collection work was carried out three times in total: once in 1931 and twice in 1936. The first batch of coffee was sent to Kitale, Kenya, for trial planting; from the second batch, seedlings numbered Geisha1, 9, 11, 123, and others were selected and sent to the Lyamungu Coffee Research Station in Tanzania for trial planting. The Lyamungu research station then artificially selected and stabilized these Geisha plants, choosing a group of selections numbered from VC496 to VC500.

In 1953, CATIE, the Tropical Agricultural Research and Higher Education Center in Costa Rica, obtained this batch of Ethiopian-origin Geisha seedlings from the Lyamungu Coffee Research Station in Tanzania. It was not until the 1960s that CATIE gave this batch of Geisha (including the T2722 variety numbered at Hacienda La Esmeralda) to local farmers in Boquete, Panama, to plant as a defense against leaf rust. More than forty years later, it was discovered by the Peterson family and shone brilliantly on the BOP stage.

The Story of Gesha Village

In 2007, documentary director Adam Overton and his wife Rachel Samuel first encountered the coffee forest where Geisha was discovered while filming a coffee documentary for the Ethiopian government. Deeply moved by the charm of Ethiopian coffee, Adam and his wife conceived the idea of establishing their own estate. After consulting several judges and advisors in the coffee world, they traveled in 2011 to Geisha's birthplace—the Bench Maji region—hoping to explore the most original Geisha coffee.

A pour-over guide to Gesha Village coffee: from estate grading to Red Label and Gold Label flavors and detailed brewing parameters

Willem Boot

Gesha Village is located in southwestern Ethiopia near South Sudan, hidden within the densely forested Bench Maji, and from within the village one can directly gaze upon the beautiful scenery of the ancient forest. This is a typical Ethiopian highland terrain; even the lowest-altitude plots exceed 1,900 meters. The advantage of high altitude is that coffee cherries can ripen slowly in low temperatures, thereby accumulating richer flavor compounds. Together with BOP judge Willem Boot, Adam searched for native Geisha trees in the Gori Gesha forest, discovered wild Geisha coffee trees among a stand of wild coffee trees, collected seeds, and returned to Gesha Village to select and begin cultivating them. The couple established a nearly 500-hectare Gesha Village Coffee Estate near the Gori Gesha forest.

Front Street has mentioned in many articles that Ethiopia is dominated by smallholder farmers, and coffee production and processing plant scales are generally small, while Gesha Village Coffee Estate is one of the few large farms in the area. To build a professional management system, Adam and his wife built their own washing station and laboratory on the farm. After referencing the standardized cultivation models of some Panamanian estates that grow Geisha, they also numbered and kept detailed records of different planting plots to facilitate later organization and flavor traceability.

According to the estate owner's plot divisions, the western part of Gesha Village Coffee Estate is planted at higher altitudes, especially the three plots OMA, SURMA, and SHEWA-JIBABU, which range from 1,900 to 2,069 meters, with SHEWA-JIBABU having the highest average altitude. The southern part of the estate has a relatively higher shade ratio, while the northern part receives longer sunlight exposure. Among the estate's eight plots, Adam selected the most suitable variety for each plot based on microclimate differences such as altitude, soil conditions, and shade conditions, ensuring that each plot could develop distinct flavor characteristics.

A pour-over guide to Gesha Village coffee: from estate grading to Red Label and Gold Label flavors and detailed brewing parameters

The Different "Labels" of Gesha Village Coffee Estate

Ethiopia's most representative Geisha coffee comes from Gesha Village Coffee Estate. The Geisha varieties here differ from those in Panama; Gesha Village has three Geisha varieties in total: Gori Gesha, Gesha 1931, and Illubabor Forest. Gori Gesha and Gesha 1931 are genetically related to the Panamanian Geisha variety but are not the same variety. Among them, Gesha 1931 exhibits characteristics very similar to Panamanian Geisha, while Illubabor is a disease-resistant variety provided by the Ethiopian research institute. To ensure the consistent quality of Geisha coffee produced by Gesha Village Coffee Estate, estate owner Adam established a strict grading system, classifying Geisha into several grades: Auction, Gold, Red, Green, and CHAKA.

The Gesha Village Auction lot is the top-tier lot and can only be obtained through buyer bidding. The second-ranked Gold Label Geisha is the flagship product of Gesha Village Coffee Estate, with the English name "Rarities," meaning "rare treasures"—in simple terms, the highest-grade Geisha released by Gesha Village (non-auction lots). The "Gold" in Gold Label comes from the background color of the product trademark. According to the Gesha Village official website, Geisha coffee of this grade accounts for only 10% of the estate's total production, and like Emerald Red Label, each lot comes with plot information for buyers' reference.

Front Street Coffee: Gesha Village Coffee Estate · Gold Label Geisha Coffee Beans

Region: Ethiopia, Bench Maji

Estate: Gesha Village Coffee Estate, Oma Plot

Altitude: 1,900-2,040 meters

Variety: Gesha 1931

Processing Method: Natural

Flavor: Citrus, Berries, Cream, Caramel, Melon, Honey

Unlike the Gold Label grade, Gesha Village Red Label accounts for 15% of total annual production and is premium Geisha coffee that scores above 88 points in SCA-standard cupping, also with complete traceability information. The official name of Red Label is "Growers Reserve." The Gesha Village Natural Red Label on Front Street's bean list belongs to the Gori Gesha variety, discovered by estate owner Adam in the nearby Gori forest. He thought it looked very similar to Geisha plants, so he brought it back to the estate to cultivate and named it Gori Gesha. Therefore, compared to Emerald's T2722, it is closer to the native Ethiopian Geisha variety.

Gesha Village's main harvest season runs from December to March of the following year. This coincides with the dry season, when rainfall is scarce, allowing the estate to use raised drying beds for natural drying. Compared to the relatively high-temperature and humid processing seasons in Central and South America, Gesha Village's natural processing more easily highlights clean and natural natural-process flavors. The naturally processed Gesha Village Red Label not only has the complex fruit, honey, and floral notes characteristic of classic Geisha but also adds the bright, uplifting acidity of African coffee. Front Street considers this a very cost-effective Geisha lot, worth picking up for Geisha enthusiasts.

A pour-over guide to Gesha Village coffee: from estate grading to Red Label and Gold Label flavors and detailed brewing parameters

Front Street Coffee: Gesha Village Coffee Estate · Red Label Geisha Coffee Beans

Region: Ethiopia, Bench Maji

Estate: Gesha Village Coffee Estate, Shewa-Jibabu Plot

Altitude: 1,973-2,069 meters

Variety: Gori Gesha

Processing Method: Natural

Flavor: Lemon, Plum, Citrus, Tropical Fruit, Floral Tea

Below, Front Street demonstrates the brewing steps for the Gesha Village Red Label as served in-store. You can use it as a reference or compare it with your own brewing approach.

Pour-Over Recommendations for Gesha Village Red Label Coffee:

Dripper: V60

Water Temperature: 91-92°C

Dose: 15g

Coffee-to-Water Ratio: 1:15

Grind Size: Fine sugar consistency (80% passing a No. 20 sieve)

Three-Stage Extraction: First, pour 15 grams of coffee grounds into the dripper and tare the weight. For the first stage, pour 30g of water for a 30-second bloom, starting the timer at the same time. Use a slow, thin stream poured at the center point throughout, then spiral outward, making sure to saturate the entire coffee bed.

For the second stage, begin pouring with a slightly stronger stream, adding 120g of water. The goal is to lift the entire coffee bed. The stream should be poured vertically and evenly. At this point the scale should read 150g, and the pour should be completed in about 55 seconds.

When the liquid level drops to about halfway, begin the third stage by pouring 90 grams with a slow, thin stream in a small spiral. Try to keep the spiral from becoming too wide, as it can easily disturb the coffee bed and cause under-extraction. The total water added is 240 grams, and the drawdown should be complete in about 2 minutes 10 seconds. After removing the dripper, swirl the carafe to evenly mix the coffee, and it is ready to taste.

The above content is compiled by CoffeeHunters, a coffee news website.

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