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Panama Gesha: The Most Expensive Coffee in the World and Its Three Top Estates

July 16, 2021
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Panama Gesha Estates: The Most Expensive Coffee in the World

Gesha coffee is often considered the peak of specialty coffee. Panama, home to Hacienda La Esmeralda, Ninety Plus Gesha Estates, and Hacienda Sophia, has long produced the most expensive coffee in the world. This article reviews the history, grading systems, and flavor profiles of these three estates, including La Esmeralda's Red, Green, and Blue labels, Ninety Plus's series and sustainability model, and Sophia's high-altitude experimental cultivation.

FrontStreet Coffee customers frequently ask which coffee tastes best. There is no standard answer, as taste is personal. Some prefer Mandheling's herbal and dark chocolate depth, others the floral sweetness of Butterfly Flower, and some the winey ferment of Sherry. Yet from another angle, we can say which coffee commands the highest price. In specialty coffee, Panama Gesha sits at the top of the pyramid, and since the 2004 reliable of Panama, its price has remained high.

Gesha coffee is regarded by many specialty coffee enthusiasts as the ultimate pursuit, and Panama, with Hacienda La Esmeralda, Ninety Plus Gesha Estates, and Hacienda Sophia, has long held the top spot for the world's most expensive coffee beans. Drawing on the store experience of FrontStreet Coffee, this article systematically sorts out the background, grading systems, and flavor characteristics of these three world-famous estates, including the logic behind Hacienda La Esmeralda's Red, Green, and Blue labels, the series composition and sustainable development model of Ninety Plus, and the high-altitude experimental cultivation at Hacienda Sophia. Whether you are a beginner just encountering Gesha or a seasoned player looking for your next bean, you can gain a clear cognitive framework from it.

Customers drinking coffee at Front Street often ask: what is the best-tasting coffee right now? Front Street cannot give a standard answer to this question. Taste is inherently a matter of individual preference—some prefer the heavy, interwoven feeling of herbs and dark chocolate in Mandheling, some favor the subtle floral aroma and long, sweet finish of Butterfly Flower, and others are deeply attracted by the rich, winey fermented flavor of Sherry. Everyone has different preferences, so naturally there is no single "best-tasting." However, Front Street can answer from another angle: at FrontStreet Coffee stores, which coffee has the highest price. For people in the specialty coffee circle, Gesha is almost universally acknowledged as the "white moonlight," and its tier has always been at the very top of the pyramid.

Analysis of Panama’s Three Top Geisha Estates: The Expensive Secrets of Hacienda La Esmeralda, 90+, and Sofia

Panama is not a top coffee-producing country in the traditional sense, but it is precisely here that the world's most expensive coffee is produced—Panama Gesha. Since the 2004 BOP (Best of Panama), the price of Gesha has remained high. Today, FrontStreet Coffee will introduce three world-class estates closely related to Gesha: Hacienda La Esmeralda, Ninety Plus Gesha Estates, and Hacienda Sophia.

The planning philosophy of Ninety Plus Gesha Estates comes from the natural growth state of coffee trees in the wild forests of Ethiopia. The Gesha variety and all heirloom varieties originally came from Ethiopia's wild forests. Such heirloom coffee trees have extremely long lifespans, at most exceeding one hundred years, but the yield per tree is very low. In 2009, Joseph Brodsky, founder of Ninety Plus Gesha Estates, purchased this approximately 200-hectare piece of land and planted Ethiopian Gesha, which prefers shaded environments. In 2014, Ninety Plus planted Gesha on a large scale for the first time, and within the following six years, the estate won the World Brewers Cup championship five times.

According to FrontStreet Coffee's understanding, Ninety Plus currently has four series: Signature, Innovation, Founder's Selection, Limited Edition, and Ascent. Signature includes five products: Nekisse, Lycello, Juliette, Perci, and Lotus, plus an heirloom blend. Innovation also has five: Ruby, Carmo, Tigre, Yuzo, and Kule. Founder's Selection currently has three lots of Gesha (#0602, #0526B, #0317), starting at US$200 for 10 grams. Limited Edition has only one blended Gesha-type coffee, explicitly labeled on the official website as Gesha-flavored coffee, with only 1 gram of Gesha in each serving. Ascent includes three Gesha coffees: Drima Zede, Kemgin, and Kambera, starting at US$19, US$21.85, and US$24.70 respectively.

It should be noted that Ninety Plus does not mean a cupping score above 90, but rather a selected brand series of top-tier coffee. Ninety Plus cooperates with different estates and intervenes throughout planting, sampling, harvesting, subsequent processing, and cupping. Coffee is processed separately according to variety, climate, and ripeness in pursuit of the best taste and completeness, and is ultimately sold under the Ninety Plus name.

Analysis of Panama’s Three Top Geisha Estates: The Expensive Secrets of Hacienda La Esmeralda, 90+, and Sofia

Ninety Plus's practices in sustainable development and environmental friendliness are also regarded by many coffee producers as a model. By advancing coffee forest restoration projects of more than 1,500 hectares in Panama and Ethiopia, the company has built an international brand, promoted an ecologically and socially oriented agricultural economic model, and at the same time improved the quality of life of coffee-growing professionals. Simply put, it teaches coffee farmers to grow high-quality coffee, then uses the money earned to give back to their lives and the coffee forest ecology. Today, Ninety Plus is deeply sought after by coffee lovers around the world and is hailed as the LV of the coffee world.

The Gesha coffee regularly on FrontStreet Coffee's bean list comes precisely from Hacienda La Esmeralda. Although previous articles have introduced it many times, it is worth going over again here to help everyone deepen their impression.

The history of Hacienda La Esmeralda can be traced back to 1967. That year, Swedish-American banker Rudolph A. Peterson (1904-2003) bought Hacienda La Esmeralda as a retirement property. At the time, the land was mainly used for grazing beef cattle, and coffee was planted only in small quantities. In 1997, the Peterson family purchased another piece of land, which later became the Jaramillo farm. Because of its higher altitude, it was specifically used to grow coffee, with the goal of developing beans with higher scores, livelier acidity, and more delicate layers.

It is said that Gesha was initially used only as a windbreak, and it was by chance that the Peterson family discovered its value. In 2004, Hacienda La Esmeralda won the Best of Panama with Gesha's astonishing flavor and set a record-high price at the time. Since then, the Gesha variety has attracted increasing attention. It was also in that year's competition that the Petersons made some unprecedented experimental divisions in Gesha's grading: in processing, they separated production from different areas of the farm into independent lots.

Analysis of Panama’s Three Top Geisha Estates: The Expensive Secrets of Hacienda La Esmeralda, 90+, and Sofia

Esmeralda Special (Red Label Gesha)

Red Label Gesha uses Gesha beans grown at an altitude of 1,600-1,800 meters, with a cupping score above 90, and from the two production areas of Jaramillo and Cañas Verdes. In addition, it must also participate in Hacienda La Esmeralda's own independent auction—only Gesha lots put up for bidding from the designated plots count as auction Red Label. There are also non-auction Red Labels on the market today, which are in fact Gesha selected from the same plots but not participating in the auction and released to the market. The varietal quality is the same, and the difference is mainly reflected in the selling price.

Private Collection (Green Label Gesha)

The key difference between Green Label and Red Label is that it does not belong to an independent competition lot, but it is still high-quality Gesha. Green Label uses a blend of micro-lots grown at an altitude of 1,600-1,800 meters from different plots such as Jaramillo and Cañas Verdes. Because it uses a blended-bean model and does not provide detailed labeling by plot, Green Label sometimes has a very high flavor similarity to Red Label. Although Green Label's grade is lower than Red Label's, it still carries Gesha's classic flavors, such as its distinctive floral aroma, fruity notes, citrus acidity, and a full, juicy mouthfeel.

Here are some additional small facts about Hacienda La Esmeralda's Gesha coffee: according to FrontStreet Coffee's understanding, Gesha has a peculiar trait—the more extreme and harsh the growing environment, the better its flavor expression becomes. This also means that Gesha is difficult to harvest and has extremely low yields. Therefore, not every estate can grow delicious Gesha; sufficient conditions and equipment are required to produce excellent Gesha coffee, which is also why Hacienda La Esmeralda's Gesha beans stand out.

Gesha 1500 (Blue Label Gesha)

In 2021, Hacienda La Esmeralda canceled the Blue Label Gesha grade for reasons that are unclear, but here we will still explain the relevant knowledge about Blue Label. Blue Label Gesha uses a blend of beans grown at an altitude of 1,400-1,500 meters from three different blocks: Jaramillo, Cañas Verdes, and El Velo. Compared with Green Label and Red Label, Blue Label's mouthfeel is less full, but it still retains the classic Gesha flavor. Front Street purchased Blue Label green beans from the 2020 harvest.

Analysis of Panama’s Three Top Geisha Estates: The Expensive Secrets of Hacienda La Esmeralda, 90+, and Sofia

In addition to the above two estates, today Front Street will also introduce a relatively newer coffee estate. This estate grows almost only Gesha, and its altitude of 2,100 meters has also become its exclusive advantage—it is Hacienda Sophia.

Hacienda Sophia was established in 2008, located near Nueva Suiza in the highlands of Panama, with magnificent views of Cerro Punta and Volcan Barú as well as dense tropical forests. Hacienda Sophia is experimental in nature, aiming to test the limits of coffee cultivation in Panama. In 2016, it was selected as a Good Food Awards winner; the following year it won first place in the washed category of the Best of Panama; and in 2020 it also achieved second place in the natural group. If everyone is interested, a separate detailed introduction to Gesha coffee estates may be made later.

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The above content is compiled by CoffeeHunters, a coffee news website.

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