What went wrong with this grape coffee-style milk tea?
1 Dian Dian launched Summer Scented Grape Milk Green with a light purple poster and a novel flavor, drawing many fans to try it early. Feedback on social platforms turned overwhelmingly negative: buyer photos showed a cement-gray drink far from the promotion, and some customers found it cloyingly sweet even with no added sugar.
The drink blends red grape concentrate with jasmine green tea, the same flavor logic behind grape coffee. Users who swapped in A2 fresh milk reported floating floccules, calling it tofu pudding milk tea. The gap between poster and cup, plus sweetness and texture issues, raised questions about what sugar is used for coffee and tea products generally.
Tea beverage brand 1 Dian Dian recently launched a new product, "Summer Scented Grape Milk Green," which attracted a large number of fans eager to try it first thanks to its light purple promotional poster and novel flavor. However, as genuine feedback on social platforms increased, this new product encountered overwhelmingly negative reviews—the buyer's show photos differed vastly from the promotional images, and it was jokingly called "cement gray"; even when opting for no added sugar, some consumers reported it was cloyingly sweet; furthermore, users who switched to A2 fresh milk discovered floating floccules in the cup, describing it bluntly as "tofu pudding milk tea." From appearance to taste, this highly anticipated new product left many Dian Dian devotees exclaiming "the greater the expectation, the greater the disappointment," and even questioning the brand's R&D capabilities. This article will comprehensively sort out consumers' genuine feedback and the focal points of controversy.
▲\n\nClick to follow | Daily specialty coffee culture magazine Coffee Workshop\n\nRecently, tea beverage brand 1 Dian Dian launched a new product called "Summer Scented Grape Milk Green." In the official promotional poster, this drink presented a dreamy light purple appearance, and paired with a novel flavor concept, it quickly attracted the attention of a large number of Dian Dian devotees. After the new product went on sale, many consumers placed orders at the first opportunity, full of anticipation to try something new.\n\n
\n\n(Screenshot from the brand's Weibo)\n\nAs more and more people tried it, posts on social platforms about the drinking experience of this new product also increased. Unexpectedly, the reviews surrounding "Summer Scented Grape Milk Green" were almost uniformly negative.\n\nThose drawn in by the promotional image's visual appeal posted their own buyer's show photos one after another, complaining that the gorgeous light purple milk tea in the poster had turned into a cup of "cement gray" once received, far from the official product photo, greatly disappointing consumers who cared about appearance.\n\n
\n\nIn terms of taste, most consumers who had already tasted the new product noticed that this cup of "Summer Scented Grape Milk Green" was made by blending red grape concentrate with jasmine green tea. Based on years of milk tea drinking experience, they judged that such a combination of ingredients would make the drink overall sweeter, so many deliberately chose "no added sugar" to control their sugar intake.\n\nHowever, after receiving the drink and taking a sip, many drinkers could not help but frown, saying that although no extra sugar had been added, it was still "so sweet it cloys the throat" upon tasting.\n\nCustomers who could not bear this burden of sweetness gave up after a few sips, threw more than half a cup of the drink directly into the trash, and posted on social platforms to remind others to buy cautiously.\n\n
\n\nIn addition, some consumers, in pursuit of a better taste, requested when ordering that the drink be made with A2 fresh milk. But after receiving this cup of "Summer Scented Grape Milk Green," they found some floccules floating in the cup. Although they understood that this was a natural reaction caused by the contact between protein in dairy products and acidic substances in the ingredients, faced with the "tofu pudding milk tea" in their hands, they were still put off and did not dare to continue drinking.\n\n
\n\nRegarding the new product launched by 1 Dian Dian this time, many Dian Dian devotees lamented that "the greater the expectation, the greater the disappointment." They said they had placed orders out of curiosity because of the official promotion, but unexpectedly this "Summer Scented Grape Milk Green" neither had the high visual appeal they expected, nor was its taste satisfactory, and they had no interest at all in buying it again.\n\nAt the same time, some longtime fans also expressed disappointment with the brand's R&D capabilities. They pointed out that the new products launched by 1 Dian Dian recently looked pretty good at first glance in promotional photos, but the actual user experience was not ideal. For example, the recently launched topping gardenia jelly left many tasters with an unforgettable bad impression due to problems such as a sticky texture and being hard to suck up.\n\n
\n\nIn the eyes of loyal Dian Dian devotees, it is understandable for the brand to develop new products according to current consumers' taste preferences, but before the drinks are officially released, the internal team should conduct more thorough testing, rather than launching a "tofu pudding milk tea" with mediocre appearance and an unpalatable taste just to meet KPI targets.\n\nImage source: Xiaohongshu\n\nDisclaimer: Some images in this article come from the internet. For some content on the website, such as images, we will respect the original author's copyright and indicate the source, but due to the large quantity, a few images and texts may not have been credited in time. Please forgive us. If the original author has any dispute, they may contact the website for handling. Once verified, we will correct it immediately. Compiled and edited by "Coffee Workshop." Please indicate the source when reprinting. If there is infringement, please inform us for deletion. Thank you~!\n\n
The above content is compiled by CoffeeHunters, a coffee news website.
