Why Did the 590ml Iced Americano Draw Criticism?

Manner Coffee released a 590ml "Super Super Super Large Cup Extra Concentrated Iced Americano" priced at 25 yuan, but the size jump from its existing 473ml Super Large Cup is only 117ml. The three "Super" characters in the name set expectations the listed capacity did not match, and coffee enthusiasts quickly pushed back online.

The standard recipe adds 2 shots of espresso, one more than the Super Large Cup, yet staff noted that ordering that older cup with an extra shot costs just 20 yuan and tastes stronger. That gap between capacity, ratio, and price is what turned the americano iced or hot comparison into a talking point for the brand.

Manner Coffee has quietly rolled out a new product called the "Super Super Super Large Cup Extra Concentrated Iced Americano," priced at 25 yuan, with an official cup size listed at 590ml. However, many consumers have noticed that compared to the existing 473ml Super Large Cup Iced Americano, the capacity has only increased by 117ml, forming a stark contrast with the expectations created by the three "Super" characters in the name. At the same time, an employee revealed that the standard recipe for this new product is 2 shots of espresso, one more than the Super Large Cup, but if you add an extra shot of espresso to the Super Large Cup, the total price is only 20 yuan and the concentration is higher. The mismatch between capacity, ratio, and price quickly made this new product a focal point of discussion among coffee enthusiasts.

▲

Click to follow | Daily specialty coffee culture magazine Coffee Workshop

Recently, when many Manner users habitually opened the mini-program to order a cup of refreshing coffee, a new product poster that suddenly appeared on the homepage caught their attention.

From screenshots shared by netizens, Manner officially and quietly launched a product called "Super Super Super Large Cup Extra Concentrated Iced Americano," priced at 25 yuan. For office workers who rely on caffeine, a larger-capacity yet moderately priced iced Americano fits their daily needs perfectly. Therefore, many people directly clicked on the promotional image, planning to buy a cup to try.

But at the last moment before payment, when they carefully read the new product details, they all stopped. In the description text for the "Super Super Super Large Cup Extra Concentrated Iced Americano," the official listing states the product capacity is 590ml. Manner's currently selling "Super Large Cup Iced Americano" has a capacity of 473ml, meaning this new product claiming a capacity upgrade is only 117ml more. Such a gap made many people exclaim, "That's too absurd."

They said that when they first saw the poster, they thought that with three consecutive "Super" characters in the name, the cup size should have increased significantly, but they never expected it to be less than 600ml. So many people complained that Manner's new product this time was somewhat "unworthy of its name."

Some netizens joked that one-liter Americanos on the market could completely follow Manner's naming approach and rename themselves "Cosmic Invincible Super Super Super Large Cup," "Super Super Super Super Large Cup," "Super Invincible Giant Cup," and so on. There were also users with especially sharp angles who felt that the name Manner gave the new product was long and awkward, worrying whether staff would "tie their tongues in knots" when calling out orders.

But some also noticed the words "Extra Concentrated" in the new product's name and thought that perhaps this iced Americano was not the capacity upgrade everyone assumed by default, but rather an increase in espresso liquid to boost the taste's intensity.

However, a Manner employee who appeared in the comments section said that the standard recipe for the "Super Super Super Large Cup Extra Concentrated Iced Americano" is 2 shots of espresso, namely 4 shots. Compared with the "Super Large Cup Iced Americano," it indeed has 1 extra shot of espresso. But they also pointed out that if you add 1 extra shot of espresso to the "Super Large Cup Iced Americano," the total price is only 20 yuan, and the drink's concentration is higher than that of the new product.

Of course, if consumers want to drink a more cost-effective "Super Super Super Large Cup Extra Concentrated Iced Americano," they can bring their own cup, directly buy 2 shots of espresso priced at 5 yuan each, then ask the staff for some ice, add enough water themselves, and get an upgraded version of the iced Americano sold in stores.

Therefore, after comparing drink capacity, ingredient ratios, and product prices, many fans felt that Manner's "Super Super Super Large Cup Extra Concentrated Iced Americano" was truly disappointing. "I clicked in full of expectation, and it turned out to be only 590ml," "I thought it would be at least one liter," "After all that, it's not even 600ml, yet the mockup looks like 1L," "I might as well just add more water myself."

Some even sharply commented that Manner's "language inflation is even worse than Starbucks," and that "if you have nothing good to do, you don't have to force it, but you shouldn't force it badly," believing that the brand's quietly upgraded iced Americano this time would find it hard to stimulate purchase desire among consumers who care about value for money.

Image source: Xiaohongshu

Disclaimer: Some images in this article are from the internet. For some content on the website, such as images, we will respect the original authors' copyright and indicate the source. However, due to the large volume, there may be individual images or texts that have not yet been credited. Please forgive us. If the original author has any dispute, they may contact the website for handling. Once verified, we will correct it immediately. Compiled and edited by "Coffee Workshop." Please indicate the source when reposting. If there is infringement, please inform us for deletion. Thank you~!

The above content is compiled by CoffeeHunters, a coffee news website.