Why are Mexican coffee shops renaming the americano?
Coffee shops across Mexico are replacing Café Americano with Café Mexicano on their menus. The change began after Canadian shops made a similar switch, and it has spread from Mexico City to Monterrey and Guadalajara since early April as a response to U.S. immigration policy, tariff threats, and the renaming of the Gulf of Mexico.
Scarlett Lindeman, founder of Café Cicatriz in Mexico City, publicly backed the move, saying language carries power and that she respects her employees' choice. The hashtag #MexicanoNotAmericano has spread on social media, and consumers now seek out shops serving the renamed americano's coffee to show support.
After Canadian coffee shops renamed the Americano to Canadiano, coffee shop owners in many parts of Mexico have also sparked a similar renaming trend, replacing Café Americano on their menus with Café Mexicano. Behind this seemingly minor gesture is a collective response by the Mexican people to a series of tough measures by the United States, including immigration policy, tariff threats, and the renaming of the Gulf of Mexico. From Mexico City to Monterrey and Guadalajara, this movement is spreading rapidly through social media. The name of a cup of coffee is becoming an expression of identity and political stance.
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After Canadian coffee shops renamed the Americano on their menus to Canadiano, many coffee shop owners in Mexico have recently also given this classic coffee a new name.
According to multiple overseas media reports, against the backdrop of increasingly tense U.S.-Mexico relations, a coffee renaming campaign that looks somewhat unusual but carries deep meaning is quietly unfolding among the Mexican public. More and more coffee shops are changing Café Americano on their menus to Café Mexicano, using this to express dissatisfaction with U.S. policy, and this practice has attracted increasing attention.
In the eyes of many, from U.S. President Trump restarting the Remain in Mexico immigration policy, to threatening to impose tariffs, to unilaterally renaming the Gulf of Mexico as the Gulf of America, this wave of renaming Americano has become a collective response by the Mexican people to a series of tough U.S. measures.
According to CNN, Scarlett Lindeman, founder of the well-known Mexico City coffee shop Café Cicatriz, has publicly supported this renaming movement. She said: Language itself carries power. If my employees want to change Americano to Mexicano, then I fully respect that choice. This statement has also received responses from many people in the industry.
Since early April, this trend of renaming to Mexicano coffee has spread from Mexico City to major cities such as Monterrey and Guadalajara. On social media, the hashtag #MexicanoNotAmericano has spread widely as netizens participate, and many consumers have also made a point of seeking out shops that offer Mexicano coffee, simply to check in and show support.
While searching the topic, it was found that a coffee shop in Mexico stated in a recent promotional video that they no longer have Americano. Opening the video, you can see that after the barista erases the letters "AMER" from "AMERICANO" on the blackboard, they immediately write "MEX," with the caption that Americano has been renamed Mexicano coffee.
Many advocates point out that behind this renaming trend is people's disappointment with the United States' recent policies targeting illegal immigration, and that by renaming an everyday coffee drink, it has become a silent yet powerful form of expression.
Just like the renaming movement previously sparked by coffee shops across Canada, for the people of these two countries, whether it is Café Mexicano or Canadiano, the name of a cup of coffee is no longer merely a label for flavor or recipe, but has become a display of values, and even more a way for them to try to redefine their own identity and respond to international relations. Mexicans today believe that in this cup of coffee, what they are drinking is not just flavor, but attitude.
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