How a Coffee Brand Vote Played Out in an Office Building

A Beijing property management company asked office tenants to choose which coffee chain should open in its building. Manner, Luckin, and Peet's entered a five-day vote, with tenants placing coffee bean stickers and casting ballots online daily. Peet's trailed because of higher pricing and perceived average value.

Such votes reflect how a daily coffee routine shapes office buildings. The candidate with the most cumulative votes over the five days would get the chance to move in and open a shop. Daily tallies were posted publicly, and tenants checked the lobby poster for live counts, turning the selection into a widely followed contest.

For many office workers, buying a cup of coffee in the office building and taking it back to their desk has long become part of the daily routine. Precisely because of this, commercial buildings filled with a workplace atmosphere often include bringing in a coffee brand in their considerations. A property management company in Beijing planned to open a coffee shop in its building, but faced with so many popular chain brands on the market, it found it hard to choose. Thus, a time-limited voting event was born, letting tenants decide which brand could move in. Manner, Luckin, and Peet's, three "candidates," entered the race, and the competition was unexpectedly fierce. Peet's, due to its higher pricing and average value for money, temporarily lagged behind in votes. This novel "talent show" not only attracted many office workers to participate, but also drew the attention and discussion of onlookers.

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For many office workers, buying a cup of coffee at a coffee shop in the office building and carrying it back to their desk has already become a daily routine. And precisely because of office workers' demand for caffeine, places with a strong workplace atmosphere like office buildings and commercial towers all include bringing in coffee brands in their considerations.

Well, a property management company in Beijing recently planned to open a coffee shop in its building. But with so many popular chain brands on the market right now, the property management couldn't make up its mind, so it launched a time-limited vote to see which brand could better win the favor of the office building's tenants.

It is understood that the property management provided three "candidates" — Manner, Luckin, and Peet's. Users in the building could get coffee bean stickers and place them under the "candidate" they supported; they could also participate in online voting through the property management's official account and related push notifications. During the event, staff would count the votes of the three "candidates" every day, write them into a table and make it public. The brand with the highest cumulative votes over 5 days would have the opportunity to move in and open a shop in the building.

This event, like a talent show, quickly attracted the attention and participation of many office workers in the building. Some who were especially concerned about the race would run to the lobby from time to time to take a look at the real-time vote counts of the three "contestants" on the promotional poster.

And from photos shared by users in the building, although Peet's is a "quality guarantee" in the minds of many coffee lovers, because of its higher pricing and average value for money, its vote count was at the bottom, only a fraction of the other two "contestants." So in the eyes of onlookers, Peet's, with its low votes, no longer posed a threat to the other brands. Some even said bluntly that, judging from the data, Peet's could be considered eliminated early.

As for the two fiercely competing "frontrunners," users each had their own reasons for support. Fans of Luckin felt that 9.9-yuan coffee was good and cheap, and that Luckin had a rich product line — besides coffee, there were also tea drinks to choose from, better catering to consumer groups in the building with different needs.

But consumers who valued coffee quality more tended to think Manner had an advantage in value for money. They mentioned that at work, you could first buy a 5-yuan espresso from Manner, and after returning to your desk, take out your own milk or drinking water and mix it in, and a delicious latte would be ready. If the Manner that moved in also offered baked goods, then future breakfasts could be taken care of as well.

From this perspective, many office workers might lean more toward Manner. But judging from the current race, the two "contestants" Luckin and Manner had fairly close vote counts, and the competition was very tight. Moreover, a user who had been continuously following this "talent show" revealed, "Now on day 4, Manner has lost 2 days, and in total votes Manner is behind by 40 votes."

Hearing this news, some Manner fans became very anxious and went to the people around them to canvass votes for their favorite contestant, saying bluntly, "Manner, I've gone all out for you." Some also got ideas about the coffee bean stickers on the promotional board, "Pick off Luckin's," "Peel off Luckin's sticker and put it on Manner's."

As for this novel voting competition, onlookers also paid special attention, curious about which brand could ultimately "take first place." However, some netizens also said that even if a brand ranked first in votes, there would still be various variables in the follow-up matters, so which brand the building's new coffee shop would ultimately go to still needed time to verify.

Image source: Xiaohongshu

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The above content is compiled by CoffeeHunters, a coffee news website.