How Did the Mixue Halal Cleaning Coffee Process Fall Short?

Mixue Bingcheng has apologized after a Malaysian branch used garbage bags printed with inappropriate graphics and text. The brand said the bags were bought online, used only for waste disposal, and never touched food preparation. The store involved stopped using and destroyed the batch, and the company re-examined its procurement process to prevent a repeat.

To address halal concerns among local consumers, Mixue required the store to carry out sertu, an Islamic-compliant cleaning method, so that cleanliness meets halal standards. The incident drew wide discussion online, with some asking whether garbage bags need halal certification and others praising the speed of the response. The exact wording on the bags was not disclosed.

Recently, Mixue Bingcheng publicly apologized after a branch in Malaysia used garbage bags printed with inappropriate graphics and text. The brand stated that the garbage bags purchased by the store were only used for waste disposal and were not involved in food preparation. However, to dispel local consumers' concerns about halal standards, it has required the store involved to carry out Islamic-compliant cleaning procedures, destroy the problematic garbage bags, and re-examine its procurement process. The incident sparked heated discussion online, with some questioning, "Do garbage bags also need to be halal?" while others praised the brand's swift response. What exactly were the inappropriate graphics and text? Neither official reports nor the apology letter explained, and the truth remains to be clarified.

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Recently, multiple Malaysian media outlets such as China Press and Oriental Daily News Malaysia reported that the chain tea drink and ice cream brand Mixue Bingcheng formally apologized to the public because a branch used garbage bags printed with inappropriate patterns and text.

Mixue Bingcheng Malaysia Sdn. Bhd. issued a trilingual announcement on Sunday via Facebook, explaining that one of its stores had recently purchased a batch of garbage bags from an online platform and discovered upon receipt that the packaging was printed with inappropriate graphics and text, which immediately triggered local public attention and discussion.

After understanding the situation, the brand explained that the garbage bags purchased by the store were only used for waste disposal and did not come into contact with food preparation. The brand expressed deep apology for the misunderstanding and concerns caused by this, took the incident very seriously, and has required the store involved to carry out cleaning procedures (Sertu: an Islamic-compliant method of cleaning) to ensure that the store's cleanliness fully meets halal standards.

At the same time, the store involved immediately stopped using and destroyed this batch of garbage bags printed with inappropriate graphics and text. At the brand's request, the store re-examined its procurement process to prevent similar incidents from happening again.

Regarding the halal certification issue that local Islamic consumers care about, the official announcement emphasized: "The raw materials used in the products we sell in Malaysia all come from suppliers with lawful halal certification, and we ensure that stores strictly comply with halal certification standards," stating that local residents can still purchase drinks at the stores with peace of mind.

The company once again apologized to Malaysian consumers for the misunderstanding caused by this matter and the concerns about the store's drinks, and thanked fans for their continued support and trust in the brand.

It is worth noting that neither the reports by various official media nor the apology letter posted by Mixue Bingcheng on Facebook specified exactly what the controversial inappropriate graphics and text were.

In a related post on a domestic social platform, a netizen revealed: "Actually it's not that inappropriate pictures were printed, it's just an ordinary garbage bag, it's just a labeling issue with the garbage bag, the label just made people wonder whether it was halal or not..." However, the authenticity of this comment has not yet been confirmed.

After discovering that the store used garbage bags with inappropriate graphics and text, the brand's swift response undoubtedly won consumer recognition, but some netizens felt puzzled and confused after learning about the matter: "Do garbage bags also need to be halal?", "Why can garbage bags offend people?", "If garbage bags need to be halal, how are they supposed to be halal?", "Has the sky fallen? Even garbage bags are not spared..."

In the eyes of onlookers, it is entirely justifiable for the brand to respect local consumers' food culture, and it indeed should comply with the relevant regulations of the local market. But many people also said bluntly that if, as Mixue Bingcheng's official announcement stated, the packaging bags printed with inappropriate graphics and text were only used for waste disposal and did not actually affect food preparation, then consumers need not worry too much.

Image source: online screenshot

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