What Does the Mixue Pudding Recipe Change Mean for Coffee Powder?

Mixue Ice Cream & Tea swapped its yellow egg pudding for a milky white milk pudding without notice, and customers noticed. Store employees say the new powder uses more refined ingredients, requires added fresh milk, costs slightly more, and carries fewer additives. Some shoppers report a strong milky odor and bland taste, while others suspect cost cutting. Stores still holding old powder keep selling the yellow version until stock runs out.

The switch matters beyond one topping. Pudding powder is a shelf-stable mix, so the change touches questions of coffee powder shelf life and additive load: a fresher milk-based formula shortens usable time and raises per-serving cost. Mixue has not published a full ingredient list, so the taste complaints and the health-upgrade framing both remain unverified until the brand confirms details.

Recently, a classic topping at Mixue Ice Cream & Tea—egg pudding—turned into a milky white milk pudding without any warning, surprising and even upsetting many longtime customers. Some complained that it had a strong milky odor and a bland taste, while others speculated that the brand had changed the formula to cut costs. However, store employees revealed that the new formula actually uses more refined ingredients, requires the addition of fresh milk, costs slightly more, and contains fewer additives. Behind this pudding color-change controversy, is it a healthy upgrade or a compromise on consumer taste? This article will walk you through the whole incident, what employees say, and the overall direction of Mixue Ice Cream & Tea's topping formula adjustments.

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Recently, a netizen posted on social media that when buying milk tea at Mixue Ice Cream & Tea, they paid extra for a serving of pudding, only to find upon receiving it that the egg pudding, which should have been yellow, had turned into a milky white milk pudding.

This sudden change caught the customer completely off guard, and they directly expressed dissatisfaction with the new pudding. Consumers who recently bought drinks and also received a "very mediocre-tasting white pudding" felt the same way. At first, they thought the store employees were too busy and had put in the wrong topping, but after receiving milk pudding several times in a row, they couldn't help but suspect that the brand had already changed the topping formula.

In response, store employees confirmed the customers' suspicions. It is understood that the previously popular yellow pudding was made by employees mixing egg pudding powder with water according to a set ratio. Not long ago, Mixue Ice Cream & Tea internally issued a notice about upgrading the egg pudding powder. Employees said that what is made according to the latest materials and formula is exactly the white milk pudding that customers have been reporting.

However, because some stores still have inventory of the old version of pudding powder, these stores will continue to sell yellow pudding until the materials are naturally used up. Stores that have already cleared out the old stock have replaced the original egg pudding with the new milk pudding. Employees revealed that the brand will subsequently promote milk pudding nationwide, and egg pudding may gradually disappear from consumers' view.

This news left many customers saying they found it hard to accept. In their view, the new white pudding "has a really strong milky odor" and "has no taste at all," with a texture more like milk jelly than the pudding in the traditional sense. Some also believed that Mixue Ice Cream & Tea suddenly changed the topping formula, possibly to save costs. Pudding lovers spontaneously tagged the official account, hoping the formula would not be changed and that the original rich and delicious egg pudding would be kept.

However, Mixue Ice Cream & Tea employees said that compared with the original egg pudding, the production process for milk pudding is actually slightly more cumbersome and the ingredients are more refined. When making milk pudding, besides adding water, fresh milk also needs to be added and fully stirred to make a white pudding with a rich milky aroma. Therefore, in terms of production cost, milk pudding is actually slightly higher than egg pudding, and the new topping has a shorter shelf life, so material loss has also increased compared with before.

In addition, a clerk who had seen the ingredient lists of both pudding powders whispered, "The white pudding has far fewer additives, while the yellow pudding has a lot of additives." Employees responsible for preparing the toppings also reported that when making egg pudding in the past, a distinct artificial flavor could be smelled after mixing hot water with the pudding powder, and this situation improved after switching to the new materials. As for the "strong milky taste" that consumers are unhappy about, it is actually the smell of the fresh milk added to it, not the effect of some kind of black technology.

However, some employees said that because the topping formula was changed only recently, some staff have not yet adapted to the new production process and may forget to add fresh milk during operation, causing the taste of the milk pudding to deviate. They suggested that if customers find that the milk pudding does not have a rich milky taste, they can ask the store whether the milk was missed during preparation.

Recently, the use of food additives in the tea beverage industry has become a focus of public attention, and more and more consumers tend to choose healthy milk tea with simple, clean ingredients. Driven by such market demand, Mixue Ice Cream & Tea is also improving its product formulas.

Mixue employees revealed that in addition to pudding, other toppings have also had their formulas adjusted to varying degrees. They said the brand is gradually improving existing milk tea drinks in a healthier direction so that consumers can buy them with more confidence.

Image source: Xiaohongshu

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