Why Did Luckin Coffee Stores Suddenly Overflow With Orders?

Luckin Coffee stores near the Shenzhen Bao'an International Convention and Exhibition Center received a wave of group orders after 7 p.m., when an AI feature demonstrated on stage by Honor CEO Zhao Ming ordered 2,000 cups of Light Jasmine in one sentence. Order limits spread the demand across several nearby stores, leaving staff and delivery riders scrambling.

The volume was large enough that receipt printers ran without pause and riders across the area picked up batches at once. The episode put Luckin Coffee's order fulfillment under public view and doubled as publicity for the AI ordering feature that Honor showcased at its launch event.

A smartphone launch event unexpectedly caused a sudden surge of group meal orders at nearby Luckin Coffee stores in the evening, catching staff off guard and keeping delivery riders constantly on the move. It turned out that the Honor CEO demonstrated an AI ordering feature on stage, buying 2,000 cups of Light Jasmine from Luckin with a single sentence. Due to limits on the number of items per order, the AI spread the demand across multiple stores, causing a collective order explosion at Luckin locations near the exhibition center. This move not only showcased Honor AI's intelligent interaction, but also accidentally gave Luckin a round of publicity for its efficient order fulfillment.

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Just after 7 p.m. last night, Luckin Coffee stores within a few kilometers of the Shenzhen Bao'an International Convention and Exhibition Center almost simultaneously received a large number of group meal orders. Receipt printers spat out dozens or even hundreds of labels without pause, leaving staff who were preparing to wrap up and close for the day utterly stunned.

As they muttered about who would order so many cups of Light Jasmine at night, they swiftly lined up rows of labeled paper cups on the counter. Dozens of drinks waiting to be made at the same time left other customers who wanted to place orders looking bewildered—in most people's understanding, such bulk orders are usually company afternoon tea group buys, and appearing at seven or eight in the evening was truly rare.

So, some netizens uploaded footage of the store order surge they encountered to social platforms. From the conversation with a delivery rider in the video, it can be understood that the sudden situation that night should have originated from a certain customer. The rider revealed that almost all riders working nearby had received orders, either on their way to Luckin or waiting at the store entrance to pick up meals. He speculated that the person who placed the order might have bought several thousand cups of milk tea at once for some event.

After the video fermented online, it attracted a large crowd of onlookers. Curious netizens followed the trail and quickly identified the "culprit" behind the order surge at multiple Luckin stores—Zhao Ming, CEO of Honor Device Co., Ltd.

It is understood that last night, smartphone brand Honor held a new product launch event at the Shenzhen Bao'an International Convention and Exhibition Center. To let the guests on site more intuitively experience the intelligence of the new product, the Honor CEO, while explaining the product's new features, picked up the phone on the spot and said to it, "Help me order 2,000 cups of something to drink, something suitable for now." The Honor AI, upon receiving the command, immediately executed it and bought 2,000 cups of Light Jasmine from Luckin.

However, Luckin has limits on order quantities; a single delivery order can only purchase about 15 cups at once. In addition, each store differs in material reserves and manpower available to complete orders. Therefore, the AI did not buy 2,000 drinks from one store at once, but placed multiple orders with multiple stores. This led to the rare spectacle of Luckin stores within a few kilometers of the exhibition center all experiencing order surges.

In response, audience members at the scene said that when they heard the Honor CEO ordering from the AI, they originally thought it was just a joke, but after the launch event ended, they saw the 2,000 cups of drinks displayed in the exhibition area and could not help but be shocked, exclaiming, "I didn't expect it to be for real."

Netizens with unusually sharp focus, on the other hand, engaged in heated discussion about "getting a phone AI to buy 2,000 cups of milk tea with one sentence": "One day if I brag about buying 10,000 cups and the AI accidentally hears it and really orders it, what then?" "The phone won't order two thousand cups of coffee by itself, will it?"

Beyond the joking, more people still saw, through the Honor CEO's unexpected move, a new product designed to better fit user habits and felt the intelligence of Honor AI. At the same time, this massive order not only demonstrated Honor's product features, but also invisibly gave Luckin a round of publicity for its highly efficient order fulfillment.

However, although this large order of 2,000 cups gave Honor and Luckin plenty of attention, seeing the Luckin employees who worked half the night and the delivery riders who ran themselves ragged, onlookers all said it was both funny and heartbreaking. After all, no one could have imagined that the ones hurt by a smartphone brand launch event would actually be milk tea workers and delivery riders with no direct connection to it.

Image source: Internet

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The above content is compiled by CoffeeHunters, a coffee news website.