Why did the Manner navy blue cup sleeve spark complaints?

Manner released a giveaway set pairing a navy blue ceramic cup with a colorful rim and a brown leather sleeve printed with the brand logo. Customers who received it found the sleeve gripped the cup body tightly and was slow and difficult to remove. Once off, the cup looked plain to many buyers, and some joked it resembled a spittoon.

The set sold out fast. Longtime customers ordered in advance after 11 p.m. the night before, and by the first day several stores had no stock left. A hidden white version with a red rim also fueled speculation. The episode shows how much weight buyers place on presentation when they collect coffee bean gifts and other branded merchandise.

Manner has once again launched a cup giveaway set, this time featuring a navy blue ceramic cup with a colorful rim paired with a brown leather cup sleeve, attracting a large number of fans to stay up late to snap it up. However, after receiving the actual product, many people found that the leather sleeve fit tightly against the cup body, making it time-consuming and laborious to remove. Users who successfully removed it were surprised to find that the originally exquisite cup instantly became plain and was even joked about as looking like a spittoon. Meanwhile, another hidden edition in white with a red rim has also sparked speculation. This article will fully present the design details, buying frenzy, and user feedback of this merchandise.

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Recently, many loyal Manner fans noticed that the brand once again quietly launched a set that comes with a cup. When everyone saw that this time the freebie was a navy blue ceramic cup with a colorful rim, blue lovers were instantly drawn in.

From the official images, this ceramic cup presents an overall sea-blue tone and also comes with a brown leather cup sleeve printed with the brand logo. After receiving it, customers can choose to remove the sleeve, or use the leather sleeve on other containers.

This merchandise design is simple and elegant, and many consumers were moved by it, rushing to stores early in the morning to be the first to get one. However, veteran customers who have participated in many events had already figured out the official pattern and opened delivery platforms the night before to wait for the set to go on sale. According to these longtime users, the launch time for this set was earlier than usual, and orders could be placed in advance after 11 p.m.

Because quite a few people ordered in advance, and the number of stores is limited, some customers discovered on the first day of the event that the limited sets at some stores had already sold out. Those users who had already received the new cup from delivery riders secretly felt glad they had foresight, successfully grabbing it in the early morning while everyone was asleep.

However, the first trouble some customers encountered after getting the actual product was how to remove the leather cup sleeve. They mentioned that the instructions on the packaging stated that the sleeve cannot be washed with water, so the first thing after receiving it was to take off the leather sleeve in order to thoroughly wash the new cup. Unexpectedly, this cup sleeve was especially difficult to remove, almost as if it were glued to the ceramic cup.

Manner cup collection enthusiasts said that this cup had previously been released in the same style in other colors, and the accompanying cup sleeve was not difficult to remove. But this time, whether due to the effect of the PU material or workmanship issues, the sleeve was very hard to take off. Many users reported that they slowly pried at it bit by bit for more than half an hour, and the sleeve did not budge at all.

Those who gave up removing the sleeve simply used the ceramic cup as a kind of "cup sleeve," placing the drink they bought, together with the takeaway cup, into the ceramic cup. Or they let this cup serve other purposes on the desk, such as storing small items or using it as a vase. Some simply ignored the usage instructions and soaked the cup together with the sleeve in water, then washed it and used it directly.

But some persistent users tried repeatedly and, after great effort, finally separated the leather cup sleeve from the ceramic cup. They shared their methods with netizens who were similarly troubled, so that everyone could successfully remove the leather sleeve without damaging the merchandise, and reminded everyone that before use, it might help to stretch the sleeve a bit so it can be used freely.

However, once the leather sleeve was removed, appearance-focused fans looked at the "naked" ceramic cup and immediately felt that the cup had suddenly become ugly: "A 50-yuan cup turned into a 10-yuan one," "After taking it off, I suddenly feel... I don't want it as much," "A colleague said it looks like a flowerpot," "Once removed, it instantly becomes a toothbrush cup."

Some even sharply commented that this cup looked like a "spittoon." But some netizens said that this sea-blue ceramic cup actually does not look that similar; another hidden edition called the white red-rimmed ceramic cup is the one that looks most similar. However, very few users got the hidden edition. According to netizen speculation, perhaps after the sea-blue version is completely sold out, the white-red ceramic cup will take over for a new round of limited-edition activity.

Image source: Xiaohongshu

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The above content is compiled by CoffeeHunters, a coffee news website.