What Does the Manner Roaster Coffee Closure Mean for Coffee?

The Manner store inside Chongqing MixC has closed after its lease expired, and the brand chose not to renew. Opened in 2021, it was Manner's first Chongqing location and the only one of its 18 local stores to sell baked goods. Regulars lost their 7 a.m. coffee-and-bread stop, and no other city store can replace the bread.

A Manner drinks store remains on the mall's third floor in the north section, but it does not carry baked items. The closure has prompted consumers to speculate about the coffee industry brand's future layout in Chongqing, including whether Manner will open in other business districts. It is not yet clear if a new location will be announced.

Recently, the Manner store inside Chongqing MixC officially closed because its lease expired and the brand decided not to renew it. This store, which opened in 2021, was not only Manner's first location in Chongqing, but also the only one among its 18 local stores to offer baked goods. After the news spread, regular customers expressed their regret one after another, with some lamenting that the "cheap meal deal" had disappeared and that their regular breakfast option on the way to work was gone. At the same time, although there is still a Manner drinks store on the third floor of the mall's north section, it cannot satisfy customers' demand for bread. This change also prompted many consumers to speculate about the brand's future layout and even to analyze on their own the possibility of Manner opening stores in other business districts in Chongqing.

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Recently, when a Chongqing netizen passed by the Manner store in MixC, they noticed that many construction workers had gathered nearby, and barriers had already been set up in front of the store.

At first, the netizen thought this Manner was only temporarily closed and preparing for renovation, but after asking mall staff, they learned that because the contract had expired and the brand had no intention of renewing it, the store had officially ceased operation.

This sudden news left regular customers both surprised and saddened. It is said that this spacious and comfortable store opened in 2021 and was the first location Manner established when entering the Chongqing market. At the same time, according to information on the Manner mini-program, this store was also the only bakery among all 18 Manner stores in Chongqing. In other words, with the closure of this store, local consumers will no longer be able to buy Manner's baked products.

According to nearby consumers, the store was located in the central section of the mall, in a very prime position, and freshly made baked goods were produced in the store every day. For nearby office workers, it was like a convenient breakfast shop on the street. Many people would place orders after the store opened at around 7 a.m. and pick up their coffee and bread right when they arrived, saving time and effort, so some office workers jokingly called it the "cheap meal deal."

It is understood that there is also a Manner store on the third floor of the mall's north section, but consumers reported that the third-floor store is smaller and only serves drinks, so they cannot buy the bread they want most. Moreover, every time they pick up an order, they have to take the elevator up to the third floor, which is quite inconvenient for office workers rushing to clock in early.

(Manner store on the third floor of MixC North Section)

After learning the news that the store was about to close, regular customers who had fond memories of the Manner bakery all felt reluctant to see it go. Some loyal fans rushed to take photos on-site before the store officially shut down. One person commented, "Where are we going to get cheap bread and coffee from now on?" Another said, "So sad! My regular breakfast spot for work is gone!" Another said, "My happiness is gone, my cheap meal deal has disappeared, and the little bit of joy I had at work is gone too."

Because of its affordable prices and reliable quality, the Manner bakery had always been deeply loved by fans, and many customers would stop by from time to time to buy a few pieces of bread for breakfast or as a snack. In addition, this store was also a favorite among delivery users. When an order amount did not reach the minimum for delivery, they would add a piece of bread to their cart to make up the difference. For many consumers, the closure of this bakery was like a bolt from the blue and left people sighing.

They also revealed that next door to the third-floor store there used to be a Lelecha selling baked products, but not long ago it also seemed to have withdrawn from the mall because its contract expired. Now Manner has followed suit and left the mall, making it hard for many consumers accustomed to buying baked goods for breakfast to adjust.

Amid their regret, many netizens believed that the brand could take local users' needs into consideration and choose a new location in another Chongqing mall with high foot traffic to open a bakery. Thoughtful fans even analyzed the major business districts on the brand's behalf, suggesting where opening a store would better attract customers to buy.

Some also said that among the existing Manner stores, there are also locations that are relatively large and could accommodate a bakery production room. Perhaps with some renovation, the bakery that fans have been longing for could reopen.

Image source: Xiaohongshu

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The above content is compiled by CoffeeHunters, a coffee news website.